{"id":74023,"date":"2018-05-21T10:00:19","date_gmt":"2018-05-21T02:00:19","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=74023"},"modified":"2018-05-21T10:13:01","modified_gmt":"2018-05-21T02:13:01","slug":"imitation-amouage-inspired-creative-directors-memories-nyc-70s","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/body\/imitation-amouage-inspired-creative-directors-memories-nyc-70s\/","title":{"rendered":"Imitation by Amouage Inspired by its Creative Director&#8217;s Childhood Memories of NYC in the 70s"},"content":{"rendered":"<p>An interpretation of those rare moments when life mirrors art, <em>Imitation<\/em> is the highly anticipated fourth chapter of the second cycle of the Amouage narrative by Creative Director, Christopher Chong. An intensely personal exploration of New York City in the 1970s, <em>Imitation<\/em> is inspired by Chong\u2019s childhood memories and his first experiences of a city filled with graffiti, neon lights and a boiling pot of cultures, shaped the way he sees and understands art today.<\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-74028 size-medium\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationMan_Bottle_Box-249x300.jpg\" alt=\"ImitationMan_Bottle_Box\" width=\"249\" height=\"300\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationMan_Bottle_Box-249x300.jpg 249w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationMan_Bottle_Box-124x150.jpg 124w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationMan_Bottle_Box-768x926.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationMan_Bottle_Box.jpg 849w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationMan_Bottle_Box-696x839.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationMan_Bottle_Box-348x420.jpg 348w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/>Imitation<\/em> Man is a Chypre and Leather creation that articulates an era of audacious freedom. Cedrat and a mix of mysterious spices vibrantly open the fragrance to recreate the colourful and multicultural feeling of the streets. A smooth velvet and vinyl accord is then revealed after opening with Violet and Orris notes, giving a heady accord symbolising the moods and colours of the disco era. To create a smoky atmosphere, the base notes of Leather and Vetiver are complemented by the sensuality of Patchouli and Myrrh, only heightening the bold spirit of a time where animalistic behaviour and excess were embraced by the arts community.<\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-74029 size-medium\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationWoman_Bottle_Box-267x300.jpg\" alt=\"ImitationWoman_Bottle_Box\" width=\"267\" height=\"300\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationWoman_Bottle_Box-267x300.jpg 267w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationWoman_Bottle_Box-133x150.jpg 133w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationWoman_Bottle_Box-768x864.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationWoman_Bottle_Box.jpg 910w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationWoman_Bottle_Box-696x783.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationWoman_Bottle_Box-373x420.jpg 373w\" sizes=\"(max-width: 267px) 100vw, 267px\" \/>Imitation<\/em> Woman is a floralcy aldehyde fragrance paying tribute to this unforgettable era. Traveling back in time to the iconic Studio 54, the olfactive journey embodies the multi-faceted lifestyle evolution with provocative concepts. The heart notes of Blackcurrant Buds, Aldehyde and Liquorice take you back to the heady days at the iconic nightclub where anything and everything could happen. The bright florally heart notes of Rose, Ylan Ylang, Orange Blossom and Jasmine are inspired by the diverse ethnicities of New York City, while Incense, Sandalwood and Patchouli represent the eternal sensuality and seductive sillage projected by the never ending party at Studio 54.<\/p>\n<div id='gallery-1' class='gallery galleryid-74023 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/beauty\/body\/imitation-amouage-inspired-creative-directors-memories-nyc-70s\/attachment\/imitationman_bottle_cutout\/'><img loading=\"lazy\" decoding=\"async\" width=\"185\" height=\"300\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationMan_Bottle_Cutout-185x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationMan_Bottle_Cutout-185x300.jpg 185w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationMan_Bottle_Cutout-92x150.jpg 92w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationMan_Bottle_Cutout.jpg 631w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationMan_Bottle_Cutout-259x420.jpg 259w\" sizes=\"(max-width: 185px) 100vw, 185px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/beauty\/body\/imitation-amouage-inspired-creative-directors-memories-nyc-70s\/attachment\/imitationwoman_bottle_cutout\/'><img loading=\"lazy\" decoding=\"async\" width=\"258\" height=\"300\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationWoman_Bottle_Cutout-258x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationWoman_Bottle_Cutout-258x300.jpg 258w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationWoman_Bottle_Cutout-129x150.jpg 129w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationWoman_Bottle_Cutout-768x893.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationWoman_Bottle_Cutout.jpg 881w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationWoman_Bottle_Cutout-696x809.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationWoman_Bottle_Cutout-361x420.jpg 361w\" sizes=\"(max-width: 258px) 100vw, 258px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>The neon colours of the iconic crystal bottles emulate the dynamic vibrancy and energy of the \u201cCity that Never Sleeps\u201d whereas the rich midnight blue boxes pay homage to the Andy Warhol art movement of imitating an object and turning it into an iconic subject and are accented by a colourful abstract expressionist design symbolising the cultural melting pot that is New York City. The Topaz Aurore Swarovski crystal adds a hint of mystery and extravagance.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/beauty\/body\/beach-hut-man-woman-amouage\/\" target=\"_blank\">Beach Hut Man &amp; Woman by Amouage<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An interpretation of those rare moments when life mirrors art, Imitation is the highly anticipated fourth chapter of the second cycle of the Amouage narrative by Creative Director, Christopher Chong. An intensely personal exploration of New York City in the 1970s, Imitation is inspired by Chong\u2019s childhood memories and his first experiences of a city [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":74025,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[27],"tags":[12687,12686,12685,10015],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Imitation by Amouage Inspired by its Creative Director&#039;s Childhood Memories of NYC in the 70s | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/beauty\/body\/imitation-amouage-inspired-creative-directors-memories-nyc-70s\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Imitation by Amouage Inspired by its Creative Director&#039;s Childhood Memories of NYC in the 70s | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"An interpretation of those rare moments when life mirrors art, Imitation is the highly anticipated fourth chapter of the second cycle of the Amouage narrative by Creative Director, Christopher Chong. An intensely personal exploration of New York City in the 1970s, Imitation is inspired by Chong\u2019s childhood memories and his first experiences of a city [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pamper.my\/news\/beauty\/body\/imitation-amouage-inspired-creative-directors-memories-nyc-70s\/\" \/>\n<meta property=\"og:site_name\" content=\"Pamper.My\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-21T02:00:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-21T02:13:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/ImitationWoman_Man_Bottles.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"796\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta 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