{"id":71715,"date":"2018-04-11T11:00:30","date_gmt":"2018-04-11T03:00:30","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=71715"},"modified":"2018-04-11T16:10:45","modified_gmt":"2018-04-11T08:10:45","slug":"get-ready-the-sonic-the-hedgehog-puma-rs-0-sneakers-thats-reaching-malaysia-soon","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/get-ready-the-sonic-the-hedgehog-puma-rs-0-sneakers-thats-reaching-malaysia-soon\/","title":{"rendered":"Get Ready, The Sonic the Hedgehog PUMA RS-0 Sneakers Is Reaching Malaysia Soon!"},"content":{"rendered":"<p>PUMA and SEGA Europe\u2019s Brand Licensing Team have collaborated to bring the best of both worlds together with SEGA&#8217;s iconic Sonic the Hedgehog with the all-new RS-0 sneaker.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-71713\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/04\/img_5333-1.jpg\" width=\"1334\" height=\"751\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/04\/img_5333-1.jpg 1334w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/04\/img_5333-1-150x84.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/04\/img_5333-1-300x169.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/04\/img_5333-1-768x432.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/04\/img_5333-1-1024x576.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/04\/img_5333-1-696x392.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/04\/img_5333-1-1068x601.jpg 1068w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/04\/img_5333-1-746x420.jpg 746w\" sizes=\"(max-width: 1334px) 100vw, 1334px\" \/><\/p>\n<p>This partnership comes at a time when both brands are experiencing a resurgence. PUMA is launching this Spring the new RS-0 shoe, which is a reboot of their classic 80\u2019s Running System (RS) line. PUMA have partnered with influential and creative brands that push culture forward through innovation in design, style, technology, and more, each telling their own story of reinvention.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-71714\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/04\/img_5334.jpg\" width=\"1334\" height=\"747\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/04\/img_5334.jpg 1334w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/04\/img_5334-150x84.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/04\/img_5334-300x168.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/04\/img_5334-768x430.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/04\/img_5334-1024x573.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/04\/img_5334-696x390.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/04\/img_5334-1068x598.jpg 1068w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/04\/img_5334-750x420.jpg 750w\" sizes=\"(max-width: 1334px) 100vw, 1334px\" \/><\/p>\n<p>For SEGA it underlines their continued efforts to align key franchises within the SEGA portfolio with high-end and highly visible brands from the worlds of fashion, lifestyle and art.<\/p>\n<p>Jason Rice, Director of Brand Licensing, SEGA Europe remarks, \u201cThis latest partnership with PUMA affords us the opportunity to move the Sonic franchise into the realm of highly exclusive sport lifestyle footwear and expose the brand to all new audiences.\u201d<\/p>\n<p>Adam Petrick, Director for Brand &amp; Marketing at PUMA adds, \u201cWe\u2019re excited to be able to partner with such a fun and innovative brand with a longstanding history in popular culture. We are one with SEGA in always pushing the boundaries forward and are very proud of the fantastic result of this collaboration.&#8221;<\/p>\n<p>Check out the teaser video which premiered during \u201cGotta Go Fast: The Official Sonic the Hedgehog Panel\u201d at SXSW in Texas.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/0FgiamRwJzk?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/p>\n<p>Limited pairs will be available in Crossover concept store, Sole What and PUMA Sunway Pyramid SELECT Store after the global reveal on 12th April.<\/p>\n<p><strong>Read also: <a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/puma-x-big-sean\/\">PUMA X BIG SEAN Debut Collection Launched<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PUMA and SEGA Europe\u2019s Brand Licensing Team have collaborated to bring the best of both worlds together with SEGA&#8217;s iconic Sonic the Hedgehog with the all-new RS-0 sneaker. This partnership comes at a time when both brands are experiencing a resurgence. PUMA is launching this Spring the new RS-0 shoe, which is a reboot of [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":71712,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[41,38,20,19],"tags":[190,1315,3779,12199,12201,103,6844,4435,7479,12200,7703],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get Ready, The Sonic the Hedgehog PUMA RS-0 Sneakers Is Reaching Malaysia Soon! | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/get-ready-the-sonic-the-hedgehog-puma-rs-0-sneakers-thats-reaching-malaysia-soon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get Ready, The Sonic the Hedgehog PUMA RS-0 Sneakers Is Reaching Malaysia Soon! | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"PUMA and SEGA Europe\u2019s Brand Licensing Team have collaborated to bring the best of both worlds together with SEGA&#8217;s iconic Sonic the Hedgehog with the all-new RS-0 sneaker. 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