{"id":70213,"date":"2018-03-26T16:00:49","date_gmt":"2018-03-26T08:00:49","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=70213"},"modified":"2018-03-26T00:52:08","modified_gmt":"2018-03-25T16:52:08","slug":"bradley-cooper-stars-new-iwc-advertising-campaign","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/bradley-cooper-stars-new-iwc-advertising-campaign\/","title":{"rendered":"Bradley Cooper Stars in IWC Advertising Campaign"},"content":{"rendered":"
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Following the announcement of Bradley Cooper as new brand ambassador in January, IWC Schaffhausen is strengthening the partnership by rolling out a comprehensive marketing campaign starring this\u00a0four-time Oscar nominee in April.\u00a0This is the first time that the Swiss luxury watch manufacturer has produced such an extensive on and of ine campaign with a single ambassador as the face of the brand.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

Shot in the desert outside Los Angeles, the campaign features strong imagery such as Cooper on a motorbike in front of a vintage aeroplane. It underscores IWC\u2019s appeal to free-spirited individuals who dislike borders and limits and are eager to take on challenges instead. With the Big Pilot\u2019s Watch Edition \u201cLe Petit Prince\u201d, the advertisements also feature one of the most iconic timepieces from the Schaffhausen-based company.<\/p>\n

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The remarkable co-star of the campaign is the IWC Big Pilot\u2019s Watch Edition \u201cLe Petit Prince\u201d (Ref. IW501002) on Bradley Cooper\u2019s wrist. With an impressive case diameter of 46 millimetres, this timepiece features a characteristic blue dial, which has become the trademark of IWC\u2019s special editions in tribute to Antoine de Saint- Exup\u00e9ry\u2019s most famous literary work. The watch is powered by the IWC-manufactured 52110-calibre movement, featuring an efficient Pellaton automatic winding system with ceramic parts. With the help of two barrels, it builds up a power reserve of 7 days and its soft-iron inner case provides optimal protection against magnetic fields.<\/p>\n

Read also:\u00a0IWC Celebrated 150th Anniversary with a Star-Studded Gala Evening<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Following the announcement of Bradley Cooper as new brand ambassador in January, IWC Schaffhausen is strengthening the partnership by rolling out a comprehensive marketing campaign starring this\u00a0four-time Oscar nominee in April.\u00a0This is the first time that the Swiss luxury watch manufacturer has produced such an extensive on and of ine campaign with a single ambassador […]<\/p>\n","protected":false},"author":10,"featured_media":70215,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38],"tags":[11865,11864,1082],"yoast_head":"\nBradley Cooper Stars in IWC Advertising Campaign | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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The partnership between IWC and the SGIFF commenced\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2016\/11\/IWC-x-SGIFF-2016-03.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":76319,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/summer-twist-wrist-iwc\/","url_meta":{"origin":70213,"position":4},"title":"A Summer Twist For Your Wrist from IWC","date":"Jun 27, 2018","format":false,"excerpt":"IWC Schaffhausen is bringing a touch of summer to your wrist. The Swiss watch manufacture is launching a new edition of the Portugieser Yacht Club Chronograph as part of its \"Summer Editions\" collection. Portugieser Yacht Club Chronograph With a water-resistant stainless steel case, a blue dial and a resilient blue\u2026","rel":"","context":"In "Fashion"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2018\/06\/IW390507_Mood.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":57474,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/iwc-schaffhausen-unveils-new-models-pilots-watch-collection\/","url_meta":{"origin":70213,"position":5},"title":"IWC Schaffhausen Unveils New Models in the Pilot\u2019s Watch Collection","date":"Oct 11, 2017","format":false,"excerpt":"IWC Schaffhausen launches new models in the Pilot\u2019s Watch collection. The Big Pilot\u2019s Watch Annual Calendar Edition \u201cAntoine de Saint Exup\u00e9ry\u201d is the latest special edition created in honour of the French pilot and author. The Big Pilot\u2019s Watch Heritage is available with a case in either titanium or bronze\u2026","rel":"","context":"In "Fashion"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2017\/10\/iw501005-lifestyle.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/70213"}],"collection":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/comments?post=70213"}],"version-history":[{"count":0,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/70213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media\/70215"}],"wp:attachment":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media?parent=70213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/categories?post=70213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/tags?post=70213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}