{"id":70017,"date":"2018-03-19T17:00:16","date_gmt":"2018-03-19T09:00:16","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=70017"},"modified":"2018-03-26T16:26:55","modified_gmt":"2018-03-26T08:26:55","slug":"scenes-rimmel-london-officially-back-malaysia","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/makeup\/scenes-rimmel-london-officially-back-malaysia\/","title":{"rendered":"#Scenes: Rimmel London Is Officially Back In Malaysia!"},"content":{"rendered":"

The wait is finally over as Rimmel London, UK\u2019s no.1 cosmetic brand is officially in Malaysia and it was one heck of a swag party that brought London City to life for one night only at The Gasket Alley, Petaling Jaya. This big bang launch served as a call-to-action for young Malaysian beauty millennials and members of Generation Z to ditch the \u2018classic\u2019 approach to makeup and have the confidence to reinvent the rules of beauty and champion the Power of Self Expression with the launch campaign mantra of Make Up Your Own Rules!<\/p>\n

\"#Scenes:
L-R: Chacha Maembong, up and coming actress, Ashley Lau, DJ & Lifestyle Influencer, Maureen Abenoja, Marketing Director, Consumer Beauty, COTY Southeast Asia, Jerome Dubois, General Manager, Consumer Beauty, COTY Southeast Asia, Pink Fong, Marketing Director, COTY Malaysia, Rubini Sambanthan, Miss International Malaysia 2014 and model, and Nina Khalil, Social Media and Beauty Influencer, posing the \u2018London Look\u2019 pose at The Rimmel London Launch Party<\/figcaption><\/figure>\n

\"#Scenes:A cutting-edge makeup brand, Rimmel London embodies the quintessential London girl who is authentic, real, bold, confident and expressive. The brand\u2019s tagline of \u2018LIVE THE LONDON LOOK\u2019 is equal part nods to London city\u2019s unique vibe filled with cultural richness, a sense of freedom and diversity. With a visual signature, the double L frame which you can create with the thumb and index finger of each hand, to inspire memorable pictures with a bold attitude.<\/p>\n

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Speaking at the launch, Pink Fong, Marketing Director of COTY Malaysia:
\n\u201cIt is not very often that you get to launch a brand so distinctive from its peers in the same category. Rimmel\u2019s edgy, streetwise, bold personality stands out by capturing an all-welcoming and inclusive point of view on beauty. The Malaysian beauty scene has been long overdue for such a refreshing and empowering point of view that encourages fans to embrace who they are and to experiment and make up their own beauty rules and looks.\u201d<\/p>\n

\u201cWe believe the Rimmel\u2019s POV will appeal and resonate to Millennial beauty fans and Generation Z\u2019ers by empowering them to be confident in themselves, explore different looks and invent their own beauty POV.\u201d<\/p>\n

The start of the launch campaign was marked with the creation of four iconic London Looks inspired by four boroughs of London City; each borough has its own distinctive and unique makeup look. Resulting in four unique looks representing a different character, mood and attitude. These looks consist of:<\/p>\n