{"id":69015,"date":"2018-03-05T16:00:39","date_gmt":"2018-03-05T08:00:39","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=69015"},"modified":"2018-03-04T14:46:53","modified_gmt":"2018-03-04T06:46:53","slug":"new-hugo-urban-journey-city-explorer","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/body\/new-hugo-urban-journey-city-explorer\/","title":{"rendered":"The New HUGO Urban Journey For City Explorer"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>HUGO Parfums unveils the next chapter of its #YourTimeIsNow campaign with a new scent, HUGO Urban Journey, set to encourage millennials to explore the city on their doorstep before venturing into the world beyond.\u00a0Fronted by Zac Efron, who epitomizes the city explorer, the latest campaign serves as a reminder to today\u2019s youth to enrich their lives through the exhilarating experiences their concrete jungles have to offer.<\/p>\n<figure id=\"attachment_69020\" aria-describedby=\"caption-attachment-69020\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-69020\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/HugoBoss_Zac_June2017_0046.jpg\" alt=\"Zac Efron\" width=\"1280\" height=\"920\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/HugoBoss_Zac_June2017_0046.jpg 1280w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/HugoBoss_Zac_June2017_0046-150x108.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/HugoBoss_Zac_June2017_0046-300x216.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/HugoBoss_Zac_June2017_0046-768x552.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/HugoBoss_Zac_June2017_0046-1024x736.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/HugoBoss_Zac_June2017_0046-696x500.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/HugoBoss_Zac_June2017_0046-1068x768.jpg 1068w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/HugoBoss_Zac_June2017_0046-584x420.jpg 584w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-69020\" class=\"wp-caption-text\">Zac Efron<\/figcaption><\/figure>\n<p><strong>HUGO Urban Journey limited edition<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-69021\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/Pamper.My_hugoblue-2.jpg\" alt=\"Pamper.My_hugoblue 2\" width=\"1280\" height=\"848\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/Pamper.My_hugoblue-2.jpg 1280w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/Pamper.My_hugoblue-2-150x99.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/Pamper.My_hugoblue-2-300x199.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/Pamper.My_hugoblue-2-768x509.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/Pamper.My_hugoblue-2-1024x678.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/Pamper.My_hugoblue-2-696x461.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/Pamper.My_hugoblue-2-1068x708.jpg 1068w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/Pamper.My_hugoblue-2-634x420.jpg 634w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>With energizing top notes of hidden Himalayan whorlflower and heart notes of intense, aromatic Black Tea, new HUGO Urban Journey limited edition fragrance provides an instant alertness and curiosity. Igniting a spirit of adventure, it incites the wearer to explore and discover new surroundings. At the base, Gaiac Wood expresses masculinity and confidence, creating a balanced portrait of the ideal scent for millennials today.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-69022\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/Pamper.My_hugoblue-4.jpg\" alt=\"Pamper.My_hugoblue 4\" width=\"1280\" height=\"828\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/Pamper.My_hugoblue-4.jpg 1280w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/Pamper.My_hugoblue-4-150x97.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/Pamper.My_hugoblue-4-300x194.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/Pamper.My_hugoblue-4-768x497.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/Pamper.My_hugoblue-4-1024x662.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/Pamper.My_hugoblue-4-696x450.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/Pamper.My_hugoblue-4-1068x691.jpg 1068w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/Pamper.My_hugoblue-4-649x420.jpg 649w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>Epitomizing the scent\u2019s spirit of adventure, the flask\u2010shaped flacon \u2013 an iconic, minimalist design that has inspired generations and remained unchanged for over 20 years \u2013 is a motif for the HUGO Man\u2019s unquenchable thirst for exploration. Designed with an innovative concrete technology, it evokes the true essence of the scent HUGO Urban Journey. Just as one must turn corners to uncover a city, the flacon is displayed on two sides of the outer packaging, inviting the wearer to change his perspective to discover the full picture.<\/p>\n<p>HUGO Urban Journey is now available in all major department stores from early March and perfumeries from end April in 75ml and 125ml for RM254 and RM338 respectively.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/for-him\/embrace-the-fresh-potential-of-every-day-with-new-hugo-iced\/\" target=\"_blank\">HUGO BOSS Releases New Fragrance, the HUGO ICED<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>HUGO Parfums unveils the next chapter of its #YourTimeIsNow campaign with a new scent, HUGO Urban Journey, set to encourage millennials to explore the city on their doorstep before venturing into the world beyond.\u00a0Fronted by Zac Efron, who epitomizes the city explorer, the latest campaign serves as a reminder to today\u2019s youth to enrich their [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":69018,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[27],"tags":[11566,11567,11568],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The New HUGO Urban Journey For City Explorer | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/beauty\/body\/new-hugo-urban-journey-city-explorer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The New HUGO Urban Journey 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