Among all the shows at Paris Fashion Week, one of the many that we’re looking forward to is\u00a0H&M Studio S\/S 2018 collection. Presented in a “see now, buy now” format, the\u00a0collection embraces\u00a0\u00a0Japanase minimalism and quiet grace codes. The Mus\u00e9e des Arts D\u00e9coratifs was\u00a0transformed into a\u00a0fine, modern Japanese vision brought to life:\u00a0archetypal Nihon decor, iconic tatami mats and splendid ikebana arrangements. Celebs such as Alexa Chung, Joan Smalls and Charlie Heaton together with influencers\u00a0with the likes of Jane Chuck and Ashley Lau were treated to a magnificent Japanese dinner before the runway show started.<\/p>\n
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Both womenswear and menswear feature clean silhouettes with a relaxed vibe and have a touch of workwear influence. The womenswear focuses on head-to-toe prints and bright colours in the form of flowing full-length dresses, easy tunics worn over trousers, utilitarian tailoring and statement knits. Meanwhile, the menswear elevates classic pieces such as the tailored jacket, shirting and the crewneck jumper by playing around with unexpected silhouettes, colour and luxe fabrications.<\/p>\n
The label sent a diverse group of models down the runway which includes Adowa Aboah, Amber Valetta, Grace Elisabeth and Edie Campbell.\u00a0Dance group\u00a0Strawhatz performed a breathtaking kinetic\u00a0performance right after, captivating 200 guests in attendance.<\/p>\n
\u00a0\u201cIt was exciting to see our strong statement of print and colour with clean lines inspired by Japanese design. Together with the authentic setting, tableware, decorations and other details, there was a quiet grace that really shone through. We can\u2019t wait to see how our customers around the world will be styling their favourite pieces,\u201d said Pernilla Wohlfahrt, H&M\u2019s Design Director.<\/p>\n
H&M Studio is the key seasonal collection from H&M with its own dedicated design team. Both the womenswear and menswear that appeared on the catwalk were released online\u00a0immediately after the show and\u00a0is readily available at\u00a0H&M Lot 10 starting from yesterday, March 1st.<\/p>\n\r\n