{"id":68704,"date":"2018-03-01T15:00:31","date_gmt":"2018-03-01T07:00:31","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=68704"},"modified":"2018-02-27T19:44:40","modified_gmt":"2018-02-27T11:44:40","slug":"zalora-now-campaign-encourages-personal-fashion-style","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/zalora-now-campaign-encourages-personal-fashion-style\/","title":{"rendered":"Zalora &#8220;OWN NOW&#8221; Campaign Encourages Personal Fashion Style"},"content":{"rendered":"<p>ZALORA&#8217;s \u2018OWN NOW\u2019 campaign places the focus on ZALORA as a fashion enthusiast with a diversity of styles and brands, giving consumers in the region the freedom to choose what fashion works for them. Through a consistent and cohesive brand identity, OWN NOW will continue to shape ZALORA and align the brand across all markets.<\/p>\n<p>The OWN NOW concept is a celebration of authenticity, diversity, empowerment, individuality, self-expression and personal style. This welcomes individuals to embrace their true self while experimenting with fashion. The campaign will feature people from all walks of life who represent and embody the OWN NOW lifestyle and philosophy.<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"696\" data-carousel-extra='null' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 696px; height: 309px;\" data-original-width=\"696\" data-original-height=\"309\" > <div class=\"gallery-group images-1\" style=\"width: 232px; height: 309px;\" data-original-width=\"232\" data-original-height=\"309\" > <div class=\"tiled-gallery-item tiled-gallery-item-small\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/zalora-now-campaign-encourages-personal-fashion-style\/attachment\/own-now_image1\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"228\"> <meta itemprop=\"height\" content=\"305\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"68707\" data-orig-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/OWN-NOW_Image1.jpg\" data-orig-size=\"766,1024\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"OWN NOW_Image1\" data-image-description=\"\" data-medium-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/OWN-NOW_Image1-224x300.jpg\" data-large-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/OWN-NOW_Image1-766x1024.jpg\" src=\"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/OWN-NOW_Image1.jpg?w=228&#038;h=305&#038;ssl=1\" width=\"228\" height=\"305\" data-original-width=\"228\" data-original-height=\"305\" itemprop=\"http:\/\/schema.org\/image\" title=\"OWN NOW_Image1\" alt=\"OWN NOW_Image1\" style=\"width: 228px; height: 305px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 232px; height: 309px;\" data-original-width=\"232\" data-original-height=\"309\" > <div class=\"tiled-gallery-item tiled-gallery-item-small\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/zalora-now-campaign-encourages-personal-fashion-style\/attachment\/own-now_image2\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"228\"> <meta itemprop=\"height\" content=\"305\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"68708\" data-orig-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/OWN-NOW_Image2.jpg\" data-orig-size=\"766,1024\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"OWN NOW_Image2\" data-image-description=\"\" data-medium-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/OWN-NOW_Image2-224x300.jpg\" data-large-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/OWN-NOW_Image2-766x1024.jpg\" src=\"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/OWN-NOW_Image2.jpg?w=228&#038;h=305&#038;ssl=1\" width=\"228\" height=\"305\" data-original-width=\"228\" data-original-height=\"305\" itemprop=\"http:\/\/schema.org\/image\" title=\"OWN NOW_Image2\" alt=\"OWN NOW_Image2\" style=\"width: 228px; height: 305px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 232px; height: 309px;\" data-original-width=\"232\" data-original-height=\"309\" > <div class=\"tiled-gallery-item tiled-gallery-item-small\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/zalora-now-campaign-encourages-personal-fashion-style\/attachment\/own-now_image3\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"228\"> <meta itemprop=\"height\" content=\"305\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"68709\" data-orig-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/OWN-NOW_Image3.jpg\" data-orig-size=\"766,1024\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"OWN NOW_Image3\" data-image-description=\"\" data-medium-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/OWN-NOW_Image3-224x300.jpg\" data-large-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/OWN-NOW_Image3-766x1024.jpg\" src=\"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/OWN-NOW_Image3.jpg?w=228&#038;h=305&#038;ssl=1\" width=\"228\" height=\"305\" data-original-width=\"228\" data-original-height=\"305\" itemprop=\"http:\/\/schema.org\/image\" title=\"OWN NOW_Image3\" alt=\"OWN NOW_Image3\" style=\"width: 228px; height: 305px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <div class=\"gallery-row\" style=\"width: 696px; height: 464px;\" data-original-width=\"696\" data-original-height=\"464\" > <div class=\"gallery-group images-1\" style=\"width: 348px; height: 464px;\" data-original-width=\"348\" data-original-height=\"464\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/zalora-now-campaign-encourages-personal-fashion-style\/attachment\/own-now_image4\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"344\"> <meta itemprop=\"height\" content=\"460\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"68710\" data-orig-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/OWN-NOW_Image4.jpg\" data-orig-size=\"766,1024\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"OWN NOW_Image4\" data-image-description=\"\" data-medium-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/OWN-NOW_Image4-224x300.jpg\" data-large-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/OWN-NOW_Image4-766x1024.jpg\" src=\"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/OWN-NOW_Image4.jpg?w=344&#038;h=460&#038;ssl=1\" width=\"344\" height=\"460\" data-original-width=\"344\" data-original-height=\"460\" itemprop=\"http:\/\/schema.org\/image\" title=\"OWN NOW_Image4\" alt=\"OWN NOW_Image4\" style=\"width: 344px; height: 460px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 348px; height: 464px;\" data-original-width=\"348\" data-original-height=\"464\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/zalora-now-campaign-encourages-personal-fashion-style\/attachment\/own-now_image5\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"344\"> <meta itemprop=\"height\" content=\"460\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"68711\" data-orig-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/OWN-NOW_Image5.jpg\" data-orig-size=\"766,1024\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"OWN NOW_Image5\" data-image-description=\"\" data-medium-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/OWN-NOW_Image5-224x300.jpg\" data-large-file=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/OWN-NOW_Image5-766x1024.jpg\" src=\"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/OWN-NOW_Image5.jpg?w=344&#038;h=460&#038;ssl=1\" width=\"344\" height=\"460\" data-original-width=\"344\" data-original-height=\"460\" itemprop=\"http:\/\/schema.org\/image\" title=\"OWN NOW_Image5\" alt=\"OWN NOW_Image5\" style=\"width: 344px; height: 460px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n<p>The campaign will roll out in Singapore, Malaysia, Indonesia, Philippines, Hong Kong and Taiwan from February\u00a021, 2018, and is supported across various channels through videos, out-of-home placements, social media and onsite.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/swarovskis-valentines-day-2018-collection-now-available-zalora\/\" target=\"_blank\">Swarovski\u2019s Valentine\u2019s Day 2018 Collection Now Available at ZALORA<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ZALORA&#8217;s \u2018OWN NOW\u2019 campaign places the focus on ZALORA as a fashion enthusiast with a diversity of styles and brands, giving consumers in the region the freedom to choose what fashion works for them. Through a consistent and cohesive brand identity, OWN NOW will continue to shape ZALORA and align the brand across all markets. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":68706,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38],"tags":[11494,927,11495,1507],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zalora &quot;OWN NOW&quot; Campaign Encourages Personal Fashion Style | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/zalora-now-campaign-encourages-personal-fashion-style\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zalora &quot;OWN NOW&quot; Campaign Encourages Personal Fashion Style | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"ZALORA&#8217;s \u2018OWN NOW\u2019 campaign places the focus on ZALORA as a fashion enthusiast with a diversity of styles and brands, giving consumers in the region the freedom to choose what fashion works for them. Through a consistent and cohesive brand identity, OWN NOW will continue to shape ZALORA and align the brand across all markets. 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