{"id":68353,"date":"2018-02-21T12:00:25","date_gmt":"2018-02-21T04:00:25","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=68353"},"modified":"2018-02-22T14:14:05","modified_gmt":"2018-02-22T06:14:05","slug":"first-look-hm-conscious-exclusive-2018-collection","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/first-look-hm-conscious-exclusive-2018-collection\/","title":{"rendered":"First Look: H&M Conscious Exclusive 2018 Collection"},"content":{"rendered":"

In a continuing effort to\u00a0explore sustainable fashion, H&M has unveiled its Conscious Exclusive 2018 collection that pays tribute to the Arts and Crafts movement in Sweden, fashioned from new sustainable materials such as recycled silver and\u00a0ECONYL\u00ae, a 100% regenerated fibre. The Conscious Exclusive collection is slated to launch on April 19th 2018 in selected H&M stores around the world\u00a0and online at hm.com<\/a>.<\/p>\n

This marks the seventh\u00a0Conscious Exclusive collection brought by H&M, a line of seasonal premium pieces that demonstrates the improved potential of sustainable fashion. Having previously introduced\u00a0TENCELTM, recycled polyester and organic linen, H&M is debuting\u00a0ECONYL\u00ae and recycled silver to the range.\u00a0ECONYL\u00ae is translated into a\u00a0delicate sheer fabric with dramatic embroidery featured on the beautiful white lace wedding dress as well as into\u00a0a romantic dark grey-blue lace long-sleeved mini-dress. Recycled silver, on the other hand, is designed into jewellery to go along with the collection.<\/p>\n

\u201cThe innovation behind sustainable materials never ceases to amaze. Recycled silver is made from scrap metal with minimal environmental impact and ECONYL\u00ae is a 100% regenerated nylon fibre from nylon waste that support clean oceans. The way the materials feature in our Conscious Exclusive collection shows how the latest technology can be incorporated with time-honoured techniques for spectacular results,\u201d said Ann-Sofie Johansson, creative advisor at H&M.<\/p>\n

Drawing inspiration from the\u00a0creative home of 19th and early 20th-century Swedish artists Karin and Carl Larsson, the\u00a0Conscious Exclusive 2018 collection tapped into the cottage Lilla Hyttn\u00e4s with its beautiful paintings and tapestries with a contemporary interpretation\u00a0of beautifully crafted womenswear, shoes and accessories made from sustainable materials.<\/p>\n

The 2018 print campaign was shot by fashion photographer Mikael Jansson and stars Aamito Lagum, Giedr\u0117 Dukauskait\u0117 and Christy Turlington Burns, world-renowned model and founder of the maternal health organisation Every Mother Counts.<\/p>\n

\u201cI\u2019ve learned so much about sustainable materials and how far we\u2019ve come being part of the H&M Conscious Exclusive campaign. The collection is really feminine and elegant,\u201d said Christy Turlington Burns.<\/p>\n

\"1158_19_300<\/strong><\/p>\n

\"1158_18_300\"1158_13-min\"\"1158_05_300<\/strong><\/p>\n

Here’s a taste of what’s to come from the collection:<\/p>\n\r\n