{"id":67627,"date":"2018-02-12T12:00:26","date_gmt":"2018-02-12T04:00:26","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=67627"},"modified":"2018-02-09T14:09:00","modified_gmt":"2018-02-09T06:09:00","slug":"take-running-next-level-armours-latest-hovr-collection","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/health\/fitness-sports\/take-running-next-level-armours-latest-hovr-collection\/","title":{"rendered":"Take Running To The Next Level With Under Armour’s Latest HOVR Collection"},"content":{"rendered":"

Under Armour has\u00a0introduced a new footwear cushioning technology called HOVR that makes the wearer feels like they’re running on air. Engineered to provide full support and unbeatable performance, HOVR is a type of cushioning platform that is crafted from\u00a0a proprietary foam compound – a\u00a0footwear innovation in\u00a0partnership with leading innovators Dow Chemical. With every step taken,\u00a0a super-soft durometer with incredible cushioning and shock absorption take charge. A third cushioning platform in the Under Armour’s family, this smart technology delivers energy return and shock absorption instantly to the runner.<\/p>\n

One of the highlights of the HOVR technology is the ‘Energy Web’ –\u00a0a comprehensive mesh web surrounding a cushioning core that\u00a0helps\u00a0by retaining the midsole\u2019s shape and project\u00a0strong responsiveness and energy return. By absorbing some of the shock in each stride, HOVR\u00a0removes\u00a0the unnecessary impact that normally goes to the body, allowing your feet to relax and prepare for the road ahead.<\/p>\n

\"IMG_0949-min\"
HOVR Phantom (Men’s) – RM699<\/figcaption><\/figure>\n
\"IMG_0933-min\"
HOVR Sonic (Men’s) – RM549<\/figcaption><\/figure>\n
\"IMG_0876-min\"
HOVR Sonic (Women’s) – RM549<\/figcaption><\/figure>\n

\"IMG_0913-min\"\"IMG_0914-min\"<\/p>\n

\"IMG_0927-min\"<\/p>\n

The HOVR platform\u00a0are available\u00a0in two variants, the HOVR Phantom and HOVR Sonic. For more info and updates, visit\u00a0underarmour.com.my<\/a>.<\/p>\n

Read also: Show Your Allegiance With The Under Armour Star Wars Collection<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Under Armour has\u00a0introduced a new footwear cushioning technology called HOVR that makes the wearer feels like they’re running on air. Engineered to provide full support and unbeatable performance, HOVR is a type of cushioning platform that is crafted from\u00a0a proprietary foam compound – a\u00a0footwear innovation in\u00a0partnership with leading innovators Dow Chemical. With every step taken,\u00a0a […]<\/p>\n","protected":false},"author":20,"featured_media":67667,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,33,19],"tags":[797,11269,11267,11268,8161,103,2908],"yoast_head":"\nTake Running To The Next Level With Under Armour's Latest HOVR Collection | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/health\/fitness-sports\/take-running-next-level-armours-latest-hovr-collection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Take Running To The Next Level With Under Armour's Latest HOVR Collection | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"Under Armour has\u00a0introduced a new footwear cushioning technology called HOVR that makes the wearer feels like they’re running on air. Engineered to provide full support and unbeatable performance, HOVR is a type of cushioning platform that is crafted from\u00a0a proprietary foam compound – a\u00a0footwear innovation in\u00a0partnership with leading innovators Dow Chemical. With every step taken,\u00a0a […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pamper.my\/news\/health\/fitness-sports\/take-running-next-level-armours-latest-hovr-collection\/\" \/>\n<meta property=\"og:site_name\" content=\"Pamper.My\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-12T04:00:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-09T06:09:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/TEM-8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"785\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shadjihar J.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" 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The UA HOVR Machina is the brand's top-of-the-line high performance running footwear collection for\u00a0long-distance running, features the softness of a distance shoe with the speed of a racing flat and real-time form coaching that helps\u2026","rel":"","context":"In "Fashion"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2020\/02\/Top-Shaarin-Haiqal-Hanafi-Suhaili-Micheline-Nana-al-Haleq-Syukri-Jessica-Tan-Zaidatul-Irfan-Shamsuddin-Theebaan-Govindasamy-Bottom-Peter-Davis-Jeff-Lau-and-Linora-Low.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":89004,"url":"https:\/\/www.pamper.my\/news\/health\/fitness-sports\/hovr-spring-summer-2019-connected-fitness-collection-armours-first-ever-digital-smart-shoes-malaysia\/","url_meta":{"origin":67627,"position":3},"title":"HOVR Spring Summer 2019 \u201cConnected Fitness\u201d Collection – Under Armour\u2019s First-Ever Digital Smart Shoes in Malaysia","date":"Feb 20, 2019","format":false,"excerpt":"Under Armour introduced its inaugural line of digital smart shoes in Malaysia \u2013 the HOVR Spring Summer 2019 \u201cConnected Fitness\u201d collection, in a launch held\u00a0at the Under Armour Pavilion Store Malaysia,\u00a0hosted by Under Armour Ambassador, actor and all-time runner, Peter Davis, and it was attended by guests such as Under\u2026","rel":"","context":"In "Fashion"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2019\/02\/Under-Armour-HOVR-Suite-Spring-Summer-2019-Connected-Fitness-2.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":106120,"url":"https:\/\/www.pamper.my\/news\/health\/fitness-sports\/under-armour-celebrates-25-years-of-innovation-with-a-special-anniversary-collection\/","url_meta":{"origin":67627,"position":4},"title":"Under Armour Celebrates 25 Years of Innovation with a Special Anniversary Collection","date":"Jun 16, 2021","format":false,"excerpt":"Under Armour celebrates its 25th anniversary by releasing a special Under Armour 25th Anniversary collection that features design incorporated the classics of the brand logos to celebrate their long-standing commitment - make gear that helps athletes perform better! The UA 25th Anniversary Short Sleeves feature the brand's signature quick-drying material\u2026","rel":"","context":"In "Fitness & Sports"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2021\/06\/UA_Lifestyle-Image1.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":92772,"url":"https:\/\/www.pamper.my\/news\/health\/fitness-sports\/quickchatwithpamper-pampermygiveaway-learn-some-tips-from-ironwoman-chrissy-kha-khrang-on-how-to-prep-for-a-marathon-win-yourself-a-pair-of-under-armour-hovr-connected-fitness-worth-rm599\/","url_meta":{"origin":67627,"position":5},"title":"#QuickChatwithPamper & #PamperMyGiveaway: Learn Some Tips From Ironwoman Chrissy Kha Khrang On How To Prep For A Marathon & Win Yourself A Pair Of Under Armour HOVR Connected Fitness Worth RM599","date":"Oct 1, 2019","format":false,"excerpt":"Last week we had a chat with Myanmar-born Malaysia-based ironwoman, Chrissy Kha Khrang, before her run at the\u00a0Kuala Lumpur\u00a0Standard\u00a0Chartered\u00a0Marathon\u00a0(SCKLM 2019) that just took place last Sunday. \u00a0 View this post on Instagram \u00a0 Twisted my right ankle after 12km mark but decided to continue the race.\ud83e\udd74 . At 17km mark,\u2026","rel":"","context":"In "Contest"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2019\/09\/Under-Armour-Chrissy-Kha-Khrang-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/67627"}],"collection":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/comments?post=67627"}],"version-history":[{"count":0,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/67627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media\/67667"}],"wp:attachment":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media?parent=67627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/categories?post=67627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/tags?post=67627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}