{"id":67057,"date":"2018-02-01T12:00:09","date_gmt":"2018-02-01T04:00:09","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=67057"},"modified":"2018-02-01T11:33:31","modified_gmt":"2018-02-01T03:33:31","slug":"adidas-running-5-years-boost-anniversary-pack","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/adidas-running-5-years-boost-anniversary-pack\/","title":{"rendered":"adidas Running Celebrates 5 Years Of BOOST With Exclusive Anniversary Pack"},"content":{"rendered":"<p>adidas has unveiled its &#8220;5 Years of BOOST&#8221; anniversary pack which includes reworked Energy BOOST models in its original black and yellow colourwayas part of an\u00a0anniversary pack that champions adidas\u2019 most iconic and loved silhouettes &#8211; the\u00a0<b>Energy BOOST OG<\/b>\u00a0and\u00a0<b>Energy BOOST.<\/b><\/p>\n<p style=\"font-weight: 400\">BOOST\u2122 is a superior lightweight cushioning technology that provides energy return for every single stride. Now, the state-of-the-art material that defined the adidas Running category and has broken two marathon world records with performance athletes\u00a0Mary Keitany\u00a0and\u00a0Dennis Kimetto\u00a0celebrates five years at the forefront of innovation.<\/p>\n<p style=\"font-weight: 400\">The original Energy BOOST coined its name due to its high energy return and responsiveness, made possible because of a heel-to-toe BOOST\u2122 foam in the sole and midsole that stores and returns superfast, lightweight energy every time the foot strikes the ground. Everything that made the silhouette unique lives on, whilst new updates and integrations, including an improved and simplified midfoot construction combined with a lighter cage for a more accommodating fit, make this a clean evolution of the original. Other defining updates include:<\/p>\n<ul>\n<li style=\"font-weight: 400\"><strong>Updated<\/strong>\u00a0<strong>Torsion System:<\/strong>\u00a0moves with the foot for a smoother landing and midfoot support push-off<\/li>\n<li style=\"font-weight: 400\"><strong>Enhanced Techfit<\/strong>: foot-hugging upper with zoned elastic support in the forefoot, identified using Aramis research and testing, provides superior comfort and a snug feel<\/li>\n<li style=\"font-weight: 400\"><strong>Stretchweb<\/strong>: newly introduced into the Energy silhouette, the Continental rubber outsole adapts to every runner\u2019s foot strike by moving in harmony with BOOST\u2122\u00a0to provide a smoother, more flexible and enhanced grip<\/li>\n<li style=\"font-weight: 400\"><strong>More BOOST<\/strong><strong>\u2122<\/strong>: now featuring 85% BOOST\u2122\u00a0for even more energy return and economy<\/li>\n<\/ul>\n<p style=\"font-weight: 400\">\u201cIn 2013, we started a revolution with the release of the Energy BOOST and changed the face of running forever, one silhouette at a time. From then until now, our game-changing technology has provided runners across the globe with a high level of energy return, for exceptional performance in almost any condition. In the future, BOOST\u2122\u00a0will continue to define our products as we endeavour to combine our most famed, performance-enhancing technology with further advances in innovation, aesthetics and design. We are already looking forward to a re-release of one of our most glorified silhouettes early in 2019,\u201d said Matthias Amm, Category Director of adidas Running.<\/p>\n<p style=\"font-weight: 400\">The Energy BOOST OG (G64392) and Energy BOOST (CQ1762) retail\u00a0for MYR650 and will be available from February 1<sup>st<\/sup>\u00a0at\u00a0<a href=\"http:\/\/www.adidas.com.my\/\">www.adidas.com.my<\/a>\u00a0and in the following stores:<\/p>\n<ul>\n<li style=\"font-weight: 400\">adidas Sports Performance Suria KLCC<\/li>\n<li style=\"font-weight: 400\">adidas Sports Performance Pavilion<\/li>\n<li style=\"font-weight: 400\">adidas Sports Performance The Gardens<\/li>\n<li style=\"font-weight: 400\">adidas Sports Performance Midvalley Megamall<\/li>\n<li style=\"font-weight: 400\">adidas Sports Performance Sunway Pyramid<\/li>\n<li style=\"font-weight: 400\">adidas Sports Performance Sky Avenue<\/li>\n<li style=\"font-weight: 400\">adidas Sports Performance One Utama<\/li>\n<li style=\"font-weight: 400\">The Marathon Shop Lot10<\/li>\n<li style=\"font-weight: 400\">The Marathon Shop Sunway Pyramid<\/li>\n<\/ul>\n<figure id=\"attachment_67061\" aria-describedby=\"caption-attachment-67061\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-67061 size-large\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/adidas-5-Years-of-BOOST-ENERGY-BOOST-OG-G64392-02-1-819x1024.jpg\" alt=\"adidas 5 Years of BOOST - ENERGY BOOST OG (G64392) (02)\" width=\"640\" height=\"800\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/adidas-5-Years-of-BOOST-ENERGY-BOOST-OG-G64392-02-1-819x1024.jpg 819w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/adidas-5-Years-of-BOOST-ENERGY-BOOST-OG-G64392-02-1-120x150.jpg 120w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/adidas-5-Years-of-BOOST-ENERGY-BOOST-OG-G64392-02-1-240x300.jpg 240w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/adidas-5-Years-of-BOOST-ENERGY-BOOST-OG-G64392-02-1-768x960.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/adidas-5-Years-of-BOOST-ENERGY-BOOST-OG-G64392-02-1-696x870.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/adidas-5-Years-of-BOOST-ENERGY-BOOST-OG-G64392-02-1-1068x1335.jpg 1068w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/adidas-5-Years-of-BOOST-ENERGY-BOOST-OG-G64392-02-1-336x420.jpg 336w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-67061\" class=\"wp-caption-text\">adidas Energy BOOST OG (G64392)<\/figcaption><\/figure>\n<figure id=\"attachment_67059\" aria-describedby=\"caption-attachment-67059\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-67059 size-large\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/adidas-5-Years-of-BOOST-ENERGY-BOOST-CQ1762-01-1-1024x683.jpg\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/adidas-5-Years-of-BOOST-ENERGY-BOOST-CQ1762-01-1-1024x683.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/adidas-5-Years-of-BOOST-ENERGY-BOOST-CQ1762-01-1-150x100.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/adidas-5-Years-of-BOOST-ENERGY-BOOST-CQ1762-01-1-300x200.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/adidas-5-Years-of-BOOST-ENERGY-BOOST-CQ1762-01-1-768x512.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/adidas-5-Years-of-BOOST-ENERGY-BOOST-CQ1762-01-1-696x464.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/adidas-5-Years-of-BOOST-ENERGY-BOOST-CQ1762-01-1-1068x713.jpg 1068w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/adidas-5-Years-of-BOOST-ENERGY-BOOST-CQ1762-01-1-630x420.jpg 630w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-67059\" class=\"wp-caption-text\">adidas Energy BOOST (CQ1762)<\/figcaption><\/figure>\n<figure id=\"attachment_67060\" aria-describedby=\"caption-attachment-67060\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-67060 size-large\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/adidas-5-Years-of-BOOST-ENERGY-BOOST-OG-G64392-01-1-1024x683.jpg\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/adidas-5-Years-of-BOOST-ENERGY-BOOST-OG-G64392-01-1-1024x683.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/adidas-5-Years-of-BOOST-ENERGY-BOOST-OG-G64392-01-1-150x100.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/adidas-5-Years-of-BOOST-ENERGY-BOOST-OG-G64392-01-1-300x200.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/adidas-5-Years-of-BOOST-ENERGY-BOOST-OG-G64392-01-1-768x512.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/adidas-5-Years-of-BOOST-ENERGY-BOOST-OG-G64392-01-1-696x464.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/adidas-5-Years-of-BOOST-ENERGY-BOOST-OG-G64392-01-1-1068x713.jpg 1068w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/adidas-5-Years-of-BOOST-ENERGY-BOOST-OG-G64392-01-1-630x420.jpg 630w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-67060\" class=\"wp-caption-text\">adidas Energy BOOST OG (G64392)<\/figcaption><\/figure>\n<p>Follow the conversation @adidasrunning on Instagram, Twitter and Facebook using#BOOST. To find out more, please visit:\u00a0<a href=\"http:\/\/www.adidas.com.my\/\">www.adidas.com.my<\/a><\/p>\n<p><strong>Read also: <a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/adidas-ultraboost-laceless-arrives-new-sky-colourways\/\">adidas UltraBOOST Laceless Arrives In New Sky-Colourways<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>adidas has unveiled its &#8220;5 Years of BOOST&#8221; anniversary pack which includes reworked Energy BOOST models in its original black and yellow colourwayas part of an\u00a0anniversary pack that champions adidas\u2019 most iconic and loved silhouettes &#8211; the\u00a0Energy BOOST OG\u00a0and\u00a0Energy BOOST. BOOST\u2122 is a superior lightweight cushioning technology that provides energy return for every single stride. [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":67058,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,19],"tags":[728,11157,11156,797,1136,103,7479],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>adidas Running Celebrates 5 Years Of BOOST With Exclusive Anniversary Pack | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/adidas-running-5-years-boost-anniversary-pack\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"adidas Running Celebrates 5 Years Of BOOST With Exclusive Anniversary Pack | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"adidas has unveiled its &#8220;5 Years of BOOST&#8221; anniversary pack which includes reworked Energy BOOST models in its original black and yellow colourwayas part of an\u00a0anniversary pack that champions adidas\u2019 most iconic and loved silhouettes &#8211; the\u00a0Energy BOOST OG\u00a0and\u00a0Energy BOOST. BOOST\u2122 is a superior lightweight cushioning technology that provides energy return for every single stride. 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