With the news that Rick Owens collaboration with adidas is coming\u00a0to an end last Fall, fans of the brand don’t have to wait too long to cop themselves another piece of the designer on their feet as it was recently announced that\u00a0Owens will be collaborating with Birkenstock on\u00a0three classic Birkenstock styles in four different fabrications including felt, pony hair and full-grain leather.<\/p>\n
The collaborative effort with the German footwear brand loved\/hated by many comes as part of Birkenstock’s travelling mobile pop-up space where “The Box” will be parked outside Rick Owens’ La Brea Avenue store in Los Angeles on March 16th. Aside from the collab pieces, there will also be select styles from the ultra-comfy main line alongside Rick Owens ready-to-wear, furniture and accessories on display.<\/p>\n
Oliver Reichert, Chief Executive of the German footwear brand said: \u201c(Working with) just\u00a0a fashion designer would be less relevant.\u00a0Rick Owens, however, is different. We collaborated in architecture, design and fashion\u201d, explaining how well one brand matches the other.<\/p>\n
About adapting his grunge-luxe aesthetic\u00a0to the collection, Owens said: \u201cI agree with the values Birkenstock has promoted all along – steady longevity and personal well being. And being able to combine our aesthetics with this project together in LA feels really satisfying.\u201d<\/p>\n
Birkenstock took to Instagram to announce the big reveal with a close-up shot of the collaborative logo, a day ago.<\/p>\n
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