Coach announces the launch of Selena Gomez\u2019s second campaign as the face of Coach for the Spring 2018 collection.\u00a0The singer, actress, producer and philanthropist embodies the optimism of the original American house of leather in a series of images set in New York City that spotlight the new bags.<\/p>\n
The campaign pictures Gomez resting on a window ledge in a loft with a quintessential prewar fire escape and the iconic Empire State Building in the background. It’s magic hour and the images capture the endless possibility of the night ahead in the city that never sleeps. \u201cCreative Director Stuart Vevers makes New York feel like a town, a real community,\u201d says Gomez. \u201cIt just feels like this is where the brand really lives.\u201d<\/p>\n\r\n