{"id":62593,"date":"2017-12-06T10:00:18","date_gmt":"2017-12-06T02:00:18","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=62593"},"modified":"2017-12-06T09:03:43","modified_gmt":"2017-12-06T01:03:43","slug":"latest-chapter-calvin-klein-underwear-calvin-klein-jeans-advertising-campaign-led-hip-hop-collective-aap-mob","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/latest-chapter-calvin-klein-underwear-calvin-klein-jeans-advertising-campaign-led-hip-hop-collective-aap-mob\/","title":{"rendered":"Latest Chapter of CALVIN KLEIN UNDERWEAR and CALVIN KLEIN JEANS Advertising Campaign Led by Hip Hop Collective A$AP Mob"},"content":{"rendered":"<p>The\u00a0new <strong><em>CALVIN KLEIN UNDERWEAR <\/em><\/strong><em>and<strong> CALVIN KLEIN JEANS <\/strong><\/em>global multi-media advertising campaign represents the latest iteration of the evolution in the <em>CALVIN KLEIN<\/em> brand\u2019s globally recognized #MYCALVINS call to action: <em>\u201c<strong>Our Family. #MYCALVINS.<\/strong>\u201d<\/em><\/p>\n<p>Shot by photographer <strong>Willy Vanderperre<\/strong>, the latest chapter of this new campaign features hip hop collective <strong>A$AP Mob<\/strong>: <strong>A$AP Rocky<\/strong>, <strong>A$AP Ferg<\/strong>, <strong>A$AP Nast<\/strong>, <strong>A$AP Twelvyy<\/strong>, <strong>A$AP Ant<\/strong>, <strong>A$AP Lou<\/strong>, and <strong>A$AP J. Scott<\/strong>. The cast is featured wearing core styles of <em>CALVIN KLEIN UNDERWEAR<\/em> and <em>CALVIN KLEIN JEANS<\/em> that are available in stores and online now.<\/p>\n<figure id=\"attachment_62596\" aria-describedby=\"caption-attachment-62596\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-62596\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/12\/calvin-klein-underwearjeans-mycalvins-adv-campaign-asap-mob_ph_willy-va...-1024x731.jpg\" alt=\"CREDIT: CALVIN KLEIN UNDERWEAR, CALVIN KLEIN JEANS\" width=\"640\" height=\"457\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/12\/calvin-klein-underwearjeans-mycalvins-adv-campaign-asap-mob_ph_willy-va...-1024x731.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/12\/calvin-klein-underwearjeans-mycalvins-adv-campaign-asap-mob_ph_willy-va...-150x107.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/12\/calvin-klein-underwearjeans-mycalvins-adv-campaign-asap-mob_ph_willy-va...-300x214.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/12\/calvin-klein-underwearjeans-mycalvins-adv-campaign-asap-mob_ph_willy-va...-768x548.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/12\/calvin-klein-underwearjeans-mycalvins-adv-campaign-asap-mob_ph_willy-va...-100x70.jpg 100w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/12\/calvin-klein-underwearjeans-mycalvins-adv-campaign-asap-mob_ph_willy-va...-696x497.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/12\/calvin-klein-underwearjeans-mycalvins-adv-campaign-asap-mob_ph_willy-va...-1068x763.jpg 1068w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/12\/calvin-klein-underwearjeans-mycalvins-adv-campaign-asap-mob_ph_willy-va...-588x420.jpg 588w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/12\/calvin-klein-underwearjeans-mycalvins-adv-campaign-asap-mob_ph_willy-va....jpg 1280w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-62596\" class=\"wp-caption-text\">CREDIT: CALVIN KLEIN UNDERWEAR, CALVIN KLEIN JEANS<\/figcaption><\/figure>\n<p>The group is shot together as a \u201cchosen\u201d musical family, illustrating the overarching message of the campaign. The evolved #MYCALVINS concept has family at its center, a display of unity between strong individuals, further emphasized by the symbolism of the traditional American quilt. This campaign captures these bonds and brings to life different ways we can inspire families &#8211; both born and made &#8211; to connect with one another, and celebrate the things that unite us.<\/p>\n<figure id=\"attachment_62595\" aria-describedby=\"caption-attachment-62595\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-62595\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/12\/calvin-klein-underwearjeans-mycalvins-adv-campaign-asap-mob_ph_willy-va...-2-1024x731.jpg\" alt=\"CREDIT: CALVIN KLEIN UNDERWEAR, CALVIN KLEIN JEANS\" width=\"640\" height=\"457\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/12\/calvin-klein-underwearjeans-mycalvins-adv-campaign-asap-mob_ph_willy-va...-2-1024x731.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/12\/calvin-klein-underwearjeans-mycalvins-adv-campaign-asap-mob_ph_willy-va...-2-150x107.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/12\/calvin-klein-underwearjeans-mycalvins-adv-campaign-asap-mob_ph_willy-va...-2-300x214.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/12\/calvin-klein-underwearjeans-mycalvins-adv-campaign-asap-mob_ph_willy-va...-2-768x548.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/12\/calvin-klein-underwearjeans-mycalvins-adv-campaign-asap-mob_ph_willy-va...-2-100x70.jpg 100w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/12\/calvin-klein-underwearjeans-mycalvins-adv-campaign-asap-mob_ph_willy-va...-2-696x497.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/12\/calvin-klein-underwearjeans-mycalvins-adv-campaign-asap-mob_ph_willy-va...-2-1068x763.jpg 1068w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/12\/calvin-klein-underwearjeans-mycalvins-adv-campaign-asap-mob_ph_willy-va...-2-588x420.jpg 588w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/12\/calvin-klein-underwearjeans-mycalvins-adv-campaign-asap-mob_ph_willy-va...-2.jpg 1280w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-62595\" class=\"wp-caption-text\">CREDIT: CALVIN KLEIN UNDERWEAR, CALVIN KLEIN JEANS<\/figcaption><\/figure>\n<p>For the first time, the brand is embracing a digital first, socially powered mindset in communicating the evolution of the globally successful #MYCALVINS campaign originally launched in 2014. The #MYCALVINS campaign leverages influencers\u2019 and existing consumer behavior to express themselves, and maximizes the cultural \u2018selfie\u2019 and viral image-sharing phenomenon. With dedicated digital support in 12 countries and key high impact outdoor in several key markets throughout the holiday season, the <em>Our Family. #MYCALVINS<\/em> initiative will be communicated to a global audience.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/egovfnS4AVc?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/solange-knowles-fronts-calvin-kleins-latest-campaign\/\" target=\"_blank\">Solange Knowles Fronts Calvin Klein\u2019s Latest Campaign<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The\u00a0new CALVIN KLEIN UNDERWEAR and CALVIN KLEIN JEANS global multi-media advertising campaign represents the latest iteration of the evolution in the CALVIN KLEIN brand\u2019s globally recognized #MYCALVINS call to action: \u201cOur Family. #MYCALVINS.\u201d Shot by photographer Willy Vanderperre, the latest chapter of this new campaign features hip hop collective A$AP Mob: A$AP Rocky, A$AP Ferg, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":62597,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38],"tags":[10283,10280,10277,10282,10281,10276,10278,7687,10279,10146,10145],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - 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CALVIN KLEIN brand\u2019s globally recognized #MYCALVINS call to action: \u201cOur Family. #MYCALVINS.\u201d Shot by photographer Willy Vanderperre, the latest chapter of this new campaign features hip hop collective A$AP Mob: A$AP Rocky, A$AP Ferg, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/latest-chapter-calvin-klein-underwear-calvin-klein-jeans-advertising-campaign-led-hip-hop-collective-aap-mob\/\" \/>\n<meta property=\"og:site_name\" content=\"Pamper.My\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-06T02:00:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-06T01:03:43+00:00\" \/>\n<meta property=\"og:image\" 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