{"id":61832,"date":"2017-11-24T14:00:21","date_gmt":"2017-11-24T06:00:21","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=61832"},"modified":"2017-11-27T23:49:30","modified_gmt":"2017-11-27T15:49:30","slug":"beauty-concept-store-play-open-parkson-paradigm-mall-jb-nov-28","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/beauty-concept-store-play-open-parkson-paradigm-mall-jb-nov-28\/","title":{"rendered":"Beauty Concept Store PLAY UP to Open at Parkson Paradigm Mall JB on this Nov 28"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<blockquote><p>A new one-stop beauty store, PLAY UP which carries more than 150 international and local brands will be opening at <span class=\"il\">Parkson\u00a0<\/span>Paradigm Mall JB on this coming Nov 28.<\/p><\/blockquote>\n<p>PLAY UP is the new \u2018IT\u2019 place to be when it comes to beauty products hunting, where you can find many new international brands in the beauty marketplace in Malaysia.\u00a0Whether you are into K-beauty, J-beauty or the T-beauty (&#8220;Thailand beauty&#8221;), they\u00a0have got you covered.<\/p>\n<p>Some of the brands that have made it into PLAY UP&#8217;s\u00a0Hall of Fame, include: <em>Moonshot, VT Cosmestics, Vely Vely, 16brand by Chosungah, Mille, Lifeford, Flomar, Models Own, Son &amp; Park<\/em> and many more.<\/p>\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #td_uid_1_69db2d9a3e370  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/11\/Flormar-4-80x60.png) 0 0 no-repeat;\r\n                    }\r\n                    #td_uid_1_69db2d9a3e370  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/11\/Flormar-Mono-Eye-Shadow-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n 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https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/11\/Village-11-1.jpg 1024w\" sizes=\"(max-width: 420px) 100vw, 420px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item11\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/11\/Village-11-4.jpg\" title=\"Village 11 (4)\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/11\/Village-11-4-630x420.jpg\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/11\/Village-11-4-630x420.jpg 630w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/11\/Village-11-4-150x100.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/11\/Village-11-4-300x200.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/11\/Village-11-4-768x512.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/11\/Village-11-4-1024x683.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/11\/Village-11-4-696x464.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/11\/Village-11-4-1068x713.jpg 1068w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/11\/Village-11-4.jpg 1280w\" sizes=\"(max-width: 630px) 100vw, 630px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item12\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/11\/VT-1.jpg\" title=\"VT (1)\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/11\/VT-1-630x420.jpg\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/11\/VT-1-630x420.jpg 630w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/11\/VT-1-150x100.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/11\/VT-1-300x200.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/11\/VT-1-768x512.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/11\/VT-1-1024x682.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/11\/VT-1-696x464.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/11\/VT-1-1068x712.jpg 1068w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/11\/VT-1.jpg 1280w\" sizes=\"(max-width: 630px) 100vw, 630px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item4\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item5\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item6\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item7\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item8\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item9\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item10\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item11\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item12\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n<p>PLAY UP understands how hard it is to be the beauty trendsetter among their\u00a0peers and so they\u00a0have committed to a lifelong mission to offer good quality and wallet friendly beauty products as they\u00a0believe that looking pretty and feeling great should be accessible to everyone.\u00a0Housing more than 10,000 products under RM50, PLAY UP wants everyone to try out the latest beauty trends without serious commitment.<\/p>\n<p>At PLAY UP, they\u00a0pride themselves as a platform provider for Malaysian homegrown brands. From online to offline, these local beauty entrepreneurs who have garnered successful online presence will now have an offline presence.<\/p>\n<h3><strong>Opening Specials<\/strong><\/h3>\n<p>In conjunction with the opening of PLAY UP,\u00a0customers\u00a0waiting in line on opening day i.e. Nov 28 will be entitled to the following special deals:<\/p>\n<\/div>\n<ul>\n<li class=\"column\">1st 100 shoppers can purchase 1 item at RM 5 (item must be under RM50);<\/li>\n<li class=\"column\">Next 200 shoppers can purchase 1 item at RM10 (item must be under RM50);<\/li>\n<li class=\"column\">first 200 shoppers also can buy 1 and get 2nd item at 50% off \u00a0(with minimum purchase of RM100 &amp; above); and<\/li>\n<li class=\"column\">First 100 shoppers who purchase RM50 &amp; above can get a Lucky Bag worth RM50.<\/li>\n<\/ul>\n<\/div>\n<div class=\"layoutArea\">\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/beauty\/makeup\/fenty-beauty-stunna-lip-paint-coming-out-26-november\/\" target=\"_blank\">Fenty Beauty\u2019s Stunna Lip Paint Is Coming Out On 26th November!<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A new one-stop beauty store, PLAY UP which carries more than 150 international and local brands will be opening at Parkson\u00a0Paradigm Mall JB on this coming Nov 28. PLAY UP is the new \u2018IT\u2019 place to be when it comes to beauty products hunting, where you can find many new international brands in the beauty [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":61862,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,2699],"tags":[10144,10143,10142],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beauty Concept Store PLAY UP to Open at Parkson Paradigm Mall JB on this Nov 28 | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/beauty\/beauty-concept-store-play-open-parkson-paradigm-mall-jb-nov-28\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beauty Concept Store PLAY UP to Open at Parkson Paradigm Mall JB on this Nov 28 | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"A new one-stop beauty store, PLAY UP which carries more than 150 international and local brands will be opening at Parkson\u00a0Paradigm Mall JB on this coming Nov 28. PLAY UP is the new \u2018IT\u2019 place to be when it comes to beauty products hunting, where you can find many new international brands in the beauty [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pamper.my\/news\/beauty\/beauty-concept-store-play-open-parkson-paradigm-mall-jb-nov-28\/\" \/>\n<meta property=\"og:site_name\" content=\"Pamper.My\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-24T06:00:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-11-27T15:49:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/11\/Play-UP.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"850\" \/>\n\t<meta property=\"og:image:type\" 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11am on Saturday, June 2,\u00a02018 at Fahrenheit88. Korean drama \u201cI'm Not a Robot\u201d, main actor Yoo Seung Ho will be making his\u00a0first\u00a0live appearance at PLAY UP Advance to officiate the store opening. There\u2026","rel":"","context":"In &quot;Beauty&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2018\/05\/YSH-_Social-Media.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":64200,"url":"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/play-advance-beauty-concept-store-new-pit-stop-things-beauty\/","url_meta":{"origin":61832,"position":1},"title":"PLAY UP Advance Beauty Concept Store Is Your New Pit-Stop For All Things Beauty","date":"Dec 27, 2017","format":false,"excerpt":"Can we say we found the motherload of beauty stores? Because new beauty concept store, PLAY UP Advance has become one of our IT places to shop for all things beauty! This is the first and largest stand-alone store in the heart of Bukit Bintang at Fahrenheit88 Shopping Mall since\u2026","rel":"","context":"In &quot;Beauty&quot;","img":{"alt_text":"PLAY UP Advance Beauty Concept Store Is Your New Pit-Stop For All Things Beauty-Pamper.my","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2017\/12\/IMG_2270.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":62587,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/happenings\/southern-malaysias-largest-mall-paradigm-mall-jb-opens-door\/","url_meta":{"origin":61832,"position":2},"title":"Southern Malaysia&#8217;s Largest Mall &#8211; Paradigm Mall JB Opens Its Door","date":"Dec 6, 2017","format":false,"excerpt":"The largest shopping mall at the southern region of Malaysia, Paradigm Mall Johor Bahru (Paradigm Mall JB) has been officially inaugurated\u00a0yesterday and\u00a0a\u00a0large group of excited shoppers was seen at the main entrance of the mall\u00a0from as early as 7:00 am, to grab the best deals offered exclusively for the opening\u2026","rel":"","context":"In &quot;Happenings&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2017\/12\/Pamper.My_Paradigm-Mall-JB-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":75059,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/arts-entertainment\/scenes-yoo-seung-ho-made-mark-grand-opening-play-advance-fahrenheit88\/","url_meta":{"origin":61832,"position":3},"title":"#Scenes: Yoo Seung Ho Made His Mark At The Grand Opening Of Play Up Advance Fahrenheit88","date":"Jun 4, 2018","format":false,"excerpt":"K-drama addicts, were you one of the lucky ones that was able to catch a glimpse of popular yet shy Korean actor, Yoo Seung Ho who was in town last Saturday for the Grand Opening of Play Up Advance? Fans of the leading actor from the 'I'm Not A Robot'\u2026","rel":"","context":"In &quot;Culture&quot;","img":{"alt_text":"#Scenes: Yoo Seung Ho Made His Mark At The Grand Opening Of Play Up Advance Fahrenheit88-Pamper.my","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2018\/06\/IMG_0397-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":112745,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/happenings\/recall-your-old-sweet-memories-with-chupa-chups-lollipop-themed-raya2022-decoration-at-wct-malls\/","url_meta":{"origin":61832,"position":4},"title":"Recall Your Old Sweet Memories with Chupa Chups Lollipop Themed #Raya2022 Decoration at WCT Malls","date":"Apr 28, 2022","format":false,"excerpt":"In celebration of the holy month of Ramadan and upcoming Hari Raya Aidilfitri celebration, WCT Malls namely Paradigm Mall Petaling Jaya, Paradigm Mall Johor Bahru, and gateway@klia2 in Sepang, are decked out with Raya decorations leveraging on its Chupa Chups Raya Campaign that features the beauty of the unique traditional\u2026","rel":"","context":"In &quot;Festivals&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2022\/04\/WCT-Malls-Raya-2022_1.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":37502,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/happenings\/parkson-elite-pavilion-kl-relaunched-new-look\/","url_meta":{"origin":61832,"position":5},"title":"Parkson Elite Pavilion KL Relaunched with New Look","date":"Jan 19, 2017","format":false,"excerpt":"Parson had a grand relaunch of its flagship store, Parkson Elite at Pavilion KL which had an interior makeover of its four retail floors\u00a0in\u00a0collaboration with the award-winning architecture and interior designer consultant Blocher Blocher Partners. The new look of Parkson Elite gives a warm welcome to the guests once they\u2026","rel":"","context":"In &quot;Happenings&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2017\/01\/IMG_6812.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/61832"}],"collection":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/comments?post=61832"}],"version-history":[{"count":5,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/61832\/revisions"}],"predecessor-version":[{"id":61920,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/61832\/revisions\/61920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media\/61862"}],"wp:attachment":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media?parent=61832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/categories?post=61832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/tags?post=61832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}