{"id":60716,"date":"2017-11-21T14:00:27","date_gmt":"2017-11-21T06:00:27","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=60716"},"modified":"2017-11-13T23:35:31","modified_gmt":"2017-11-13T15:35:31","slug":"sleek-makeup-launches-face-rules-campaign","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/makeup\/sleek-makeup-launches-face-rules-campaign\/","title":{"rendered":"Sleek MakeUP Launches My face. My rules. Campaign"},"content":{"rendered":"<p>Sleek MakeUP is launching a new global campaign with the aim of tackling makeup shaming. The campaign, <strong>My face. My rules.<\/strong> has been created to positively recognise and stand up for everyone\u2019s right to define their individual beauty, without boundaries.<\/p>\n<p>My face. My rules. is a celebration of individualism and uniqueness, with a true love for makeup at its core. The campaign stars Sleek MakeUP\u2019s own consumers, the majority of whom were cast via social media, and showcases their incredible skills and amazing responses to the judgement they face in the world.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/8xsbczTxwSE?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/p>\n<p>To highlight these issues, Sleek MakeUP has joined forces with Ditch The Label, an international anti-bullying charity providing online support and empowering young people to overcome bullying, to commission a makeup shaming survey and the results are in: Over a quarter of those surveyed, have felt judged for wearing makeup.<\/p>\n<p>Alongside the launch of this boundary-breaking campaign, Sleek MakeUP has released their My face. My rules. manifesto \u2013 with the aim of driving the conversation around representation of makeup lovers in the beauty industry:<\/p>\n<ol>\n<li>We will be truly representative of all makeup junkies, especially those often ignored in the beauty industry;<\/li>\n<li>We will stand up to makeup shaming and support our consumers in their passion for makeup;<\/li>\n<li>We will continue to showcase our consumers and their amazing looks and skills in our campaigns, in the way they want to be seen;<\/li>\n<li>We will be brave and bold in challenging beauty industry norms.<\/li>\n<\/ol>\n<p>View the full campaign video\u00a0on the\u00a0link: <a href=\"http:\/\/bit.ly\/2xf86gg\" target=\"_blank\" rel=\"nofollow\">Campaign Video<\/a>.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/beauty\/body\/25-sephora-collection-winter-wonderland-goodies-to-countdown-to-christmas\/\" target=\"_blank\">25 Sephora Collection Winter Wonderland Goodies To Countdown To Christmas<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sleek MakeUP is launching a new global campaign with the aim of tackling makeup shaming. The campaign, My face. My rules. has been created to positively recognise and stand up for everyone\u2019s right to define their individual beauty, without boundaries. My face. My rules. is a celebration of individualism and uniqueness, with a true love [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":60718,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,46,31],"tags":[985,718,9934,9933],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sleek MakeUP Launches My face. My rules. 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Starting a new exciting chapter in\u00a0its makeup book, the Western-style skincare and makeup brand\u00a0born in the upscale Ginza district of Tokyo is reimagining makeup as we know it via groundbreaking technology which taps on unique, sensorial\u2026","rel":"","context":"In &quot;Beauty&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2018\/10\/TEM-4.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":51492,"url":"https:\/\/www.pamper.my\/news\/beauty\/makeup\/victoria-beckham-estee-lauder\/","url_meta":{"origin":60716,"position":5},"title":"Victoria Beckham Is Teaming Up with Est\u00e9e Lauder for a Second Collection","date":"Aug 1, 2017","format":false,"excerpt":"If you were a fan of Victoria Beckham's Est\u00e9e Lauder Cosmetics collaboration last year, we have great news: She\u2019s back! The\u00a0perma-chic designer joined hands again with the cosmetics giant to release their second limited edition makeup collection. Victoria fronts the digital and print campaign, with imagery shot by photographer Lachlan\u2026","rel":"","context":"In &quot;Beauty&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2017\/08\/victoria-beckham.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/60716"}],"collection":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/comments?post=60716"}],"version-history":[{"count":3,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/60716\/revisions"}],"predecessor-version":[{"id":60720,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/60716\/revisions\/60720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media\/60718"}],"wp:attachment":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media?parent=60716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/categories?post=60716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/tags?post=60716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}