{"id":58072,"date":"2017-10-16T12:00:05","date_gmt":"2017-10-16T04:00:05","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=58072"},"modified":"2017-10-20T22:35:31","modified_gmt":"2017-10-20T14:35:31","slug":"first-look-erdem-hm-collection-price-list","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/first-look-erdem-hm-collection-price-list\/","title":{"rendered":"First Look: ERDEM x H&M Collection & Price List"},"content":{"rendered":"

Known for his use of experimental textiles, vibrant prints and\u00a0intricate\u00a0craftsmanship,\u00a0ERDEM has created a beautiful world of the delicate mixed with the bold. In creating the\u00a0ERDEM x H&M collection, the designer materialized the dream English countryside getaway, putting out tailored gowns,\u00a0underlined drama to function and the rest is left to the individual to style it to each\u00a0his own.<\/p>\n

Synonymous with versatile yet powerful femininity, the designer is inspired by the\u00a0romantic dresses he saw in English films, his father\u2019s coat that his mother draped over her shoulders\u00a0and the ’90s fashion seen in TV and music videos. Florals are abundant but what might catches one’s eye is a sleeveless black sunray plisse dress\u00a0from his first ever collection that is given a new\u00a0look and another sleeveless frock with cutaways at the waist in a multi-colour jacquard like a wildflower meadow.<\/p>\n

For his\u00a0first ever menswear collection, ERDEM\u00a0man up with\u00a0sharp\u00a0yet poetic twist on men’s staples such as\u00a0herringbone suits, tweed coats and the go-to\u00a0hoodie. In the mix are sharp tailoring from his father’s\u00a0suits and coats, fleeces that will come in full function during cold Canadian winters and the notable florals as a nod to English countryside.<\/p>\n

Renowned\u00a0photographer Michal Pudelka has linked up\u00a0with Erdem and H&M to create a unique lookbook\u00a0that resonates with\u00a0Erdem\u2019s dialects of beauty featuring pieces from the ERDEM x H&M collection.<\/p>\n

Speaking\u00a0of his vision behind the concept of the lookbook, Michal said \u201cERDEM x H&M is a collection that really spoke to me, and I wanted to create for it a look book with a twist. I love to add elements of surprise and surrealism, and thought of details to enhance the atmosphere, like flowers being handed to the model from out of frame,\u201d.<\/p>\n

Scroll down to the view the full lookbook and price list of the collection.<\/p>\n

ERDEM\u00a0x H&M Women’s Lookbook<\/strong><\/p>\n

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ERDEM\u00a0x H&M Men’s Lookbook<\/strong><\/p>\n

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Erdem x H&M Women’s Collection<\/strong><\/p>\n\r\n