The eye-opening campaign, created in partnership with creative agency\u00a0Droga5, paid homage to the\u00a0movements that have driven the athletes’ incredible achievements through a\u00a0360-degree rotations of their athleticism from\u00a0all angles. Each story takes\u00a0form in a set of tributes \u2013 poetry crafted specifically to highlight each athlete at the peak of their performance \u2013 from spoken word artists who were inspired to craft a lyrical work in honor of each athlete\u2019s story and transcendent ability. Hastings\u2019 explosive sprints, Graff\u2019s
\ngravity-defying aerial cartwheel, D\u00e9sir\u2019s unwavering endurance, Zhang\u2019s rapid-fire high
\nkick and Copeland\u2019s awe-inspiring pointe technique are all captured to exemplify how
\neach individual is truly Unlike Any.<\/p>\n
\u201cI believe in the power of inner strength and how it can push you to accomplish the The artists who created the spoken word poetry for this campaign are:<\/p>\n \u2022 Saul Williams – an American rapper, singer-songwriter, actor and poet known for \u2022 Aja Monet – an American contemporary poet, writer and activist of Cuban- \u2022 Kojey Radical – a London-based musician, rapper and spoken-word poet. \u2022 Dominique Christina – an award-winning American poet, author and political \u2022 Aristophanes \u8c8d\u8c93 – also known as Pan Wei Ju, a bilingual Taiwanese rapper who was recently featured on a collaboration with Grimes. She was uniquely “We\u2019ve built the women\u2019s category at Under Armour on a foundation of innovative \u201cEach of our athletes in this campaign have shattered expectations and challenged the
\nseemingly impossible. This campaign is a celebration of the inner strength that lives in
\nevery single person. It\u2019s a reminder for every woman out there who feels less than
\nbecause of unnecessary comparisons, that they are strong, unique and truly Unlike
\nAny,\u201d said Copeland.<\/p>\n![\"MIsty](\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/08\/MIsty-5a-1024x683.jpg\")
![\"170507_WomenHoliday_JM_Card_01_0101R2a\"](\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/08\/170507_WomenHoliday_JM_Card_01_0101R2a-1024x683.jpg\")
![\"Zoe](\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/08\/Zoe-4a-1024x683.jpg\")
![\"Jessie](\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/08\/Jessie-4a-1024x683.jpg\")
![\"Alison](\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/08\/Alison-2a-683x1024.jpg\")
\nhis distinct fusion of poetry and alternative hip hop. The New York native\u2014and
\nlongstanding patron of ballet\u2014brought innate insight to Misty Copeland’s story,
\nhighlighting the systemic social structures she overcame to become the first
\nAfrican American principal ballerina and, in the process, shape the future of ballet
\nitself.<\/p>\n
\nJamaican descent. Her work has been internationally recognized, and her most
\nlauded poem, \u201cMy Mother Was a Freedom Fighter,\u201d recently headlined at the
\nWomen\u2019s March on Washington. As someone who also uses her craft as a
\nplatform for social activism, she was a worthy voice to bring Alison D\u00e9sir’s story
\nto life.<\/p>\n
\nWidely recognized for his sharp, deft lyrics and energetic performance style, his
\nwork possesses a rhythmic quality perfectly suited to capture and elevate Jessie
\nGraff’s acrobatic abilities.<\/p>\n
\nactivist. She holds five National Poetry Slam Champion titles and is the only
\ncontestant to have won two Women of the World Championship titles. Her
\nstriking poem for Natasha Hastings puts us inside of the accomplished sprinter\u2019s
\nmind, revealing an inner struggle and subsequent conquering of self-doubt.<\/p>\n
\nsuited to craft lyrics that speak to the story of Chinese actress Zoe Zhang, who
\nfought her way into the spotlight with her unequaled taekwondo abilities.<\/p>\n
\nproducts and storytelling that champions her athletic performance. We will continue to
\nbreak new ground with our women\u2019s business by consistently recognizing the ways in
\nwhich women are re-defining the athletic experience and by creating great product that
\nmeets her evolving needs,” said Pam Catlett, SVP & General Manager of Women\u2019s,
\nUnder Armour.<\/p>\n
\nstatus quo on their respective playing fields. For Unlike Any, we set out to celebrate and
\nelevate our athletes to where they belong \u2013 above gender roles, above labels, and
\nabove convention,\u201d said Adrienne Lofton, SVP Global Brand Management, Under
\nArmour. \u201cOur unique approach was to create these unexpected films that honor our
\nathletes with powerful poems from the hearts and minds of some of the most thoughtprovoking artists in the world. Our brand aims to inspire women everywhere to continue making history in their own lives and this campaign is a reminder that we stand for and with her.\u201d<\/p>\n