{"id":51442,"date":"2017-08-02T11:00:09","date_gmt":"2017-08-02T03:00:09","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=51442"},"modified":"2017-08-01T15:54:53","modified_gmt":"2017-08-01T07:54:53","slug":"extraordinary-comes-life-cole-haan-grandevolution-studiogrand","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/extraordinary-comes-life-cole-haan-grandevolution-studiogrand\/","title":{"rendered":"\u201cExtraordinary Comes to Life\u201d Cole Haan GrandEv\u00f8lution and Studi\u00f8Grand"},"content":{"rendered":"

Part of its Fall 2017 collection, Cole Haan debuted the GrandEv\u00f8lution, the new collection for men and women who evolve beyond expectations, and the new Studi\u00f8Grand collection for women where the brand teamed up with artists from New York City Ballet for its latest campaign \u201cExtraordinary Comes to Life\u201d, choreographed by Resident Choreographer and Soloist, Justin Peck and shot by motion photographer Andrew Eccles.<\/p>\n

Featuring dancers from New York City Ballet \u2013 this time adding Justin Peck, and Principal Dancer, Amar Ramasar, to the roster of longtime brand collaborators Sara Mearns, Megan Fairchild and Gretchen Smith. The brand partnership continues to emphasize the ballet\u2019s unity of athleticism and artistry, as well as the commitment Cole Haan has to design elegantly innovative footwear and accessories.<\/p>\n

\"\u201cExtraordinary
Studi\u00f8Grand for women.<\/figcaption><\/figure>\n

For every image of the \u201cExtraordinary Comes to Life\u201d campaign, Justin Peck orchestrated a full movement expressing each dancer\u2019s professional identity through a unique open-shutter technique, while pulling from the language of his own recent choreography.<\/p>\n

Peck choreographed each moment to capture the elegance and performance of the
\nnew Cole Haan dual-gender GrandEv\u00f8lution collection and women\u2019s Studi\u00f8Grand
\ncollection. \u201cEvery moment in ballet is equally about the moment before and the<\/em>
\nmoment to come. A dancer does not merely kick their leg up or jump. They follow a<\/em>
\nstoryline of movement that includes new heights of physicality and lengths of elegant motion,\u201d<\/em> says Justin Peck.<\/p>\n

\"\u201cExtraordinaryReinvented from the inside out and offering next-level innovation, the new GrandEv\u00f8lution footwear collection for men and women, is a direct evolution from Cole Haan\u2019s first Grand franchise, \u00d8riginalGrand, adding traction and a modern look to the original outsole fluting. Performance and tradition are integrated in the sleek footwear, offering supreme comfort without sacrificing style.<\/p>\n

\"\u201cExtraordinary
GrandEv\u00f8lution for men.<\/figcaption><\/figure>\n

Offering optimal movement, functionality and elegance, Cole Haan\u2019s new Studi\u00f8Grand collection for women, are designed to support an active and multifaceted lifestyle, ideal for running from street-to- studio and everywhere in-between.<\/p>\n

\"\u201cExtraordinary
Studi\u00f8Grand for women.<\/figcaption><\/figure>\n

\u201cThese extraordinary dancers are all about grit, grace and the unity of athleticism and<\/em>
\nelegance \u2013 qualities anyone can aspire to. We built these collections with our<\/em>
\nproprietary Grand.\u00d8S technology to move our customers throughout a packed day on<\/em>
\ntheir feet, in the world, and on the job,”<\/em> says David Maddocks, Cole Haan\u2019s Chief
\nMarketing Officer.<\/p>\n

The dual gender GrandEv\u00f8lution collection is available from RM1,199 for women and
\nRM1,299 for men, while the women\u2019s Studi\u00f8Grand collection is from RM1,199.<\/p>\n

The new GrandEv\u00f8lution and Studi\u00f8Grand collections are now available in stores at:<\/p>\n