{"id":50302,"date":"2017-07-20T16:00:54","date_gmt":"2017-07-20T08:00:54","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=50302"},"modified":"2017-07-19T19:44:54","modified_gmt":"2017-07-19T11:44:54","slug":"guardian-malaysias-50th-anniversary-goal-best-friend-forever-customers","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/happenings\/guardian-malaysias-50th-anniversary-goal-best-friend-forever-customers\/","title":{"rendered":"Guardian Malaysia&#8217;s 50th Anniversary Goal: Be the BEST FRIEND FOREVER with Customers"},"content":{"rendered":"<p><b><\/b>Celebrating its 50<sup>th<\/sup> anniversary this year, Guardian Malaysia has drawn up plans to stay as the market leader\u00a0&#8211; which include conducting\u00a0various research to further understand customers\u2019 lifestyle and needs better, a BFF (BEST FRIEND FOREVER) training programme whereby they\u00a0will send their\u00a0staff from Store Support Office to the stores for three days, to better understand how to serve customers better, according to\u00a0Mr. Soren Lauridsen, Chief Executive Officer of Guardian Health And Beauty Sdn Bhd, (Guardian Malaysia) at a press conference held on July 13, at the Weld, the location where its history began.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-50305 size-full\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/07\/Pamper.My_Guardian-Malaysia12.jpg\" alt=\"Pamper.My_Guardian Malaysia12\" width=\"1280\" height=\"791\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/07\/Pamper.My_Guardian-Malaysia12.jpg 1280w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/07\/Pamper.My_Guardian-Malaysia12-150x93.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/07\/Pamper.My_Guardian-Malaysia12-300x185.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/07\/Pamper.My_Guardian-Malaysia12-768x475.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/07\/Pamper.My_Guardian-Malaysia12-1024x633.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/07\/Pamper.My_Guardian-Malaysia12-356x220.jpg 356w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/07\/Pamper.My_Guardian-Malaysia12-696x430.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/07\/Pamper.My_Guardian-Malaysia12-1068x660.jpg 1068w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/07\/Pamper.My_Guardian-Malaysia12-680x420.jpg 680w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>In conjunction with its 50th anniversary, Guardian Malaysia\u00a0is running an anniversary promotion, in partnership with Petron, Jotun, the Makeover Guys and Kuvings, that gives shoppers the opportunity to win a home makeover package.<\/p>\n<p>To participate, customers need to spend RM10 and above in a single receipt at any Guardian store, fill up personal details, and answer three simple questions. Or, spend at Petron stations a minimum of RM10 on RON 95, RON 97 or RON 100, with a valid Petron Miles Privilege Card.<\/p>\n<p>For Guardian Malaysia, anniversaries are also traditionally celebrated by giving back to the community, through its Anniversary Charity Project.\u00a0 This year, it is continuing this tradition by helping 10 charity homes, including seven orphanages, around the country to get a makeover.\u00a0The project, to be completed in six months\u2019 time, is expected to help improve the living environment for at least 500 children in these homes.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/health\/guardian-corporate-brand-products-offer-quality-assurance-competitive-prices\/\" target=\"_blank\">Guardian Corporate Brand Products Offer Quality Assurance with Competitive Prices<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrating its 50th anniversary this year, Guardian Malaysia has drawn up plans to stay as the market leader\u00a0&#8211; which include conducting\u00a0various research to further understand customers\u2019 lifestyle and needs better, a BFF (BEST FRIEND FOREVER) training programme whereby they\u00a0will send their\u00a0staff from Store Support Office to the stores for three days, to better understand how [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":50304,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[423],"tags":[8039,8037,4317,8038],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guardian Malaysia&#039;s 50th Anniversary Goal: Be the BEST FRIEND FOREVER with Customers | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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The designer has developed an exclusive designed luggage collection dedicated\u00a0for the Guardian Malaysia's shoppers!\u00a0The Guardian x Anna Sui Luggage Collection, comprising two trolley bags, one tote bag and one designer case, can be redeemed at attractive, discounted prices under Guardian Malaysia's\u00a0latest loyalty\u2026","rel":"","context":"In &quot;Slider (Homepage)&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2017\/09\/The-Anna-Sui-Luggage-Collection_-can-be-redeemed-at-attractive_-discounted-prices-under-Guardian_s-latest-loyalty-programme.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":54282,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/scenes-start-voting-favourite-brands-guardians-outstanding-brand-awards-2017-1st-september-27-september\/","url_meta":{"origin":50302,"position":2},"title":"#Scenes: Start Voting For Your Favourite Brands At The Guardian&#8217;s Outstanding Brand Awards 2017 From 1st September To 27 September","date":"Aug 30, 2017","format":false,"excerpt":"Guardian Malaysia has unveiled details of its upcoming Guardian Outstanding Brands Award 2017 (OBA) starting on 1st September to 27th September yesterday. The highly popular annual award for health and beauty brands will be the 17th edition. The annual Outstanding Brands Award, first introduced by Guardian Malaysia in 2000, focuses\u2026","rel":"","context":"In &quot;Happenings&quot;","img":{"alt_text":"#Scenes: Start Voting For Your Favourite Brands At The Guardian's Outstanding Brand Awards 2017 From 1st September To 27 September-Pamper.my","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2017\/08\/Ms.-Christina-Low-Marketing-Director-Guardian-Malaysia-left-and-Ms-Shirley-New-Senior-Marketing-Manager-Guardian-Malaysia-checking-out-the-OBA-2017-online-voting-site-e1504063156130.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":133917,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/travel-play\/tumi-50th-anniversary-gold-collection\/","url_meta":{"origin":50302,"position":3},"title":"TUMI Unveils Limited-Edition 50th Anniversary Gold Collection \u2014 A True Collector\u2019s Dream","date":"Apr 27, 2025","format":false,"excerpt":"In celebration of five decades of innovation and style, TUMI has released its dazzling 50th Anniversary Gold Collection, a limited-edition drop that\u2019s as iconic as the journeys it\u2019s accompanied. Only 250 pieces of each stunning design\u2014crafted in radiant Bullion Gold\u2014are available globally, making them a must-have for collectors and fans\u2026","rel":"","context":"In &quot;Lifestyle&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2025\/04\/TUMI-50th-Anniversary-Gold-Collection.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":59929,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/home-living\/guardian-malaysia-rm500000-win-a-home-makeover-contest-10-winners\/","url_meta":{"origin":50302,"position":4},"title":"Guardian Malaysia Gave Away RM500,000 Worth Of Home Makeovers To 10 Winners","date":"Nov 3, 2017","format":false,"excerpt":"The Guardian Win A Home Makeover\u00a0 (WAHM) Contest 2017 has finally concluded yesterday as 10 of the Grand Prize winners each took home the grand prize of RM50,000 worth of home makeovers that consist of interior renovations for the living room, kitchen and master bedroom, as well as electrical appliances\u2026","rel":"","context":"In &quot;Culture&quot;","img":{"alt_text":"Guardian Malaysia Gave Away RM500,000 Worth Of Home Makeovers To 10 Winners-Pamper.my","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2017\/11\/PHOTO-A.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":67432,"url":"https:\/\/www.pamper.my\/news\/beauty\/body\/scenes-diptyque-celebrates-50th-anniversary-first-fragrance-two-new-perfumes\/","url_meta":{"origin":50302,"position":5},"title":"#Scenes: diptyque Celebrates The 50th Anniversary Of Its First Fragrance &#038; The Birth Of Two New Perfumes","date":"Feb 7, 2018","format":false,"excerpt":"Forever loyal to its curiosity, its sense of refinement, and its delight in undertaking new endeavours,\u00a0diptyque celebrates its 50th Anniversary of its first Eau De Toilette, L\u2019Eau which made its appearance during the roaring 60\u2019s, 1968 to be precise where many major events happened such as Neil Armstrong on the\u2026","rel":"","context":"In &quot;Beauty&quot;","img":{"alt_text":"Scenes: diptyque Celebrates The 50th Anniversary Of Its First Fragrance & The Birth Of Two New Perfumes-Pamper.my","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/IMG_3670.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/50302"}],"collection":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/comments?post=50302"}],"version-history":[{"count":2,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/50302\/revisions"}],"predecessor-version":[{"id":50306,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/50302\/revisions\/50306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media\/50304"}],"wp:attachment":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media?parent=50302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/categories?post=50302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/tags?post=50302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}