{"id":49928,"date":"2017-07-14T11:00:42","date_gmt":"2017-07-14T03:00:42","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=49928"},"modified":"2017-07-14T10:59:11","modified_gmt":"2017-07-14T02:59:11","slug":"erdem-x-hm-next-exclusive-designer-collaboration","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/slider-homepage\/erdem-x-hm-next-exclusive-designer-collaboration\/","title":{"rendered":"ERDEM x H&M: Next Exclusive Designer Collaboration"},"content":{"rendered":"
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Speculation and rumors have finally come to an end! Last night,\u00a0H&M has\u00a0officially revealed its next exclusive designer collaboration with\u00a0ERDEM, the London based must-have designer loved by celebrities and fashion insiders alike. The collaboration collection – ERDEM x H&M will be available on\u00a0November 2 this year.<\/p>\n

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(from left) Ann-Sofie Johansson, H&M\u2019s Creative Advisor, Erdem, the London-based designer and Baz Luhrmann, film maker.<\/figcaption><\/figure>\n

For H&M, Erdem has designed a brand-new collection for women and, for the first time ever, a collection for men. Erdem believes in the power of beauty, exploring historical references and personal narratives in every piece he makes. For ERDEM x H&M he’ll reflect and reinterpret the design themes from some of his most celebrated collections, playing with the prints, textiles and delicate craftsmanship that have made his name.<\/p>\n

H&M is inviting\u00a0the visionary film maker Baz Luhrmann to helm the directing of the story of the collection to life through his unique storytelling.\u00a0\u201cFor me fashion is always about more than just clothing, it is a form of expression – a stand-alone art form. I am excited to be collaborating with ERDEM and H&M to reveal the story of this unique collection,\u201d says Baz Luhrmann.<\/p>\n

Ahead of the\u00a0exciting launch, H&M gave fans a sneak peek of the\u00a0ERDEM x H&M collection in the teaser film directed by\u00a0Baz Luhrmann.<\/p>\n