Only 2 out of 10 women in Asia described themselves as comfortable with the idea of getting older according to a new study by SK-II.<\/p>\n
More than half of women in Asia surveyed felt uncomfortable and offended by other people\u2019s view on their status especially with regards to topics about their age or marital status. Almost 72 percent of women in Korea and 62 percent of women in China have experienced this discomfort and scrutiny.<\/p>\n
![\"SK-II](\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/06\/I-Never-E-4-1024x576.jpg\")
Japan and Korea emerged as the two most extreme countries where women feel unhappy about getting older\u2014almost 6 out of 10 Japanese women and more than half of South Korean women feeling this way. In China, finding a suitable partner for marriage is the biggest cause of concern among single women under 30 with more than 6 out of 10 single Chinese women under 30 sharing this concern.<\/p>\n
These findings underline a broader social issue connected to age-related pressure.<\/p>\n
As an extension of the brand\u2019s #changedestiny philosophy and in a follow-up to last year\u2019s \u201cMarriage Market Takeover<\/a>\u201d campaign in China, SK-II is highlighting this topic with “The Expiry Date” campaign which premiered yesterday to showcase the unspoken timelines society places on women and spark a conversation around age-related pressure that women all over Asia, and indeed the world, experience.<\/p>\n