{"id":48152,"date":"2017-06-22T12:00:23","date_gmt":"2017-06-22T04:00:23","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=48152"},"modified":"2017-06-22T03:52:44","modified_gmt":"2017-06-21T19:52:44","slug":"girls-with-down-syndrome-become-faces-maqilla-boutique-raya-2017-campaign","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/girls-with-down-syndrome-become-faces-maqilla-boutique-raya-2017-campaign\/","title":{"rendered":"Girls With Down Syndrome Become Faces of Maqilla Boutique Raya 2017 Campaign"},"content":{"rendered":"

A homegrown label called Maqilla Boutique is changing the face of fashion by being the first local brand to use girls with down syndrome to front its Raya 2017 campaign. With the inspiring slogan “You are your own kind of beautiful”, the Basic Raya Collection featured Paralympics athlete Siti Marina Frohlich alongside little Khoh Hui Qi.<\/p>\n

The label is thrilled to announce its partnership with Down Syndrome Association of Malaysia or better known as Persatuan Sindrom Down Malaysia (PSDM)<\/span> as part of their “giving back” project in which RM10 will be donated to the charitable cause for every purchase of their Basic Raya Collection.<\/p>\n

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“This campaign is important for us because it highlights the fact that beauty has no definition, that beauty can be possessed by anyone, regardless of who they are,” said co-founder Wan Irmawati to The Star<\/em><\/a>. “By including these beautiful women in our ads, we are in fact normalising the idea that they are as much included in our society as anyone else.”<\/p>\n

\"Maqilla\"Maqilla<\/p>\n