{"id":47974,"date":"2017-06-20T17:00:25","date_gmt":"2017-06-20T09:00:25","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=47974"},"modified":"2017-06-21T11:23:04","modified_gmt":"2017-06-21T03:23:04","slug":"lifebuoy-ramadan-2017-sucikan-diri-dan-hati-ramadan-ini-campaign","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/culture\/lifebuoy-ramadan-2017-sucikan-diri-dan-hati-ramadan-ini-campaign\/","title":{"rendered":"Lifebuoy Encourages Malaysians To Step Up On Hygiene During Ramadan With Its \u2018Sucikan Diri dan Hati, Ramadan Ini\u2019 Campaign"},"content":{"rendered":"

Gearing up for this year\u2019s Ramadan, Unilever Malaysia\u2019s leading hygiene liquid body wash and soap brand, Lifebuoy<\/a> has embarked on a nationwide drive, \u2018Sucikan Diri dan Hati, Ramadan Ini\u2019\u00a0to amplify the importance of hygiene among Malaysians during the holy month.<\/p>\n

The initiative comprises a series of meaningful activities to promote hygiene awareness and action. The month-long campaign also involves a strategic partnership with Malaysia\u2019s largest integrated media network, Media Prima Television Networks to maximise the brand\u2019s efforts.<\/p>\n

Together with Media Prima Television Networks, Lifebuoy presents a cross-platform branded capsule featuring popular actor Farid Kamil, best known for his roles in \u2018Mistik\u2019 and the recent \u2018J Revolusi\u2019. The special commercial aimed at deepening the proposition of \u2018Sucikan Diri dan Hati, Ramadan Ini\u2019 also brings on screen the seasoned actor\u2019s son, Muhammad.<\/p>\n

<\/div>\n
\"Lifebuoy
Calvin Ho, a representative from Watsons Malaysia; Nini Yusof, Director of Sales & Strategy for Client Service Group, Media Prima Television Networks; actor Farid Kamil and son Muhammad (Che Mad); Vincent Chong, Marketing Director of Unilever Malaysia.<\/figcaption><\/figure>\n

Vincent Chong, Marketing Director of Unilever Malaysia said, \u201cAs Malaysia\u2019s No.1 germ protection liquid body wash brand, we at Lifebuoy want to make a difference by continuing our commitment to improve the hygiene habits of Malaysians. More than just providing access to effective products, \u2018Sucikan Diri dan Hati, Ramadan Ini\u2019 takes our mission a step further as we bring across to the nation the hygiene message in an interesting format, while getting on ground to convert it into real action.\u201d<\/p>\n

\"Lifebuoy
Vincent Chong, Marketing Director of Unilever Malaysia explaining to media the idea behind Lifebuoy\u2019s Ramadan campaign \u2018Sucikan Diri dan Hati, Ramadan Ini\u2019 and the partnership with Media Prima Television Networks.<\/figcaption><\/figure>\n

In extension to the TV commercial, Lifebuoy is set to travel across selected cities in Malaysia to deepen its education efforts. Capitalising on the on-ground events organised by Media Prima Television Networks in association with its annual Ramadan and Raya campaign, Lifebuoy is incorporating the initiative into \u2018Skuad Terima Kasih\u2019, \u2018Bazar Terima Kasih\u2019 and \u2018Jom Masjid\u2019 events to be held in Johor, Terengganu, Pahang and Kedah. Various activities will be conducted, including hand wash demonstration and distribution of over 3,000 Lifebuoy care packs.<\/p>\n

Commenting on the partnership, Puan Nini Yusof, Director of Sales and Strategy for Client Service Group of Media Prima Television Networks said, \u201cThe collaboration with Lifebuoy stems from the ongoing relationships we have with Unilever Malaysia and some of the most powerful brands it houses. Being a big part of this meaningful initiative also serves as a validation of the network\u2019s capability to support Lifebuoy by delivering quality content and ready platforms with the potential to reach millions of Malaysians.\u201d<\/p>\n

\"Lifebuoy
(From L to R) Actor Farid Kamil and son Muhammad (Che Mad); Vincent Chong, Marketing Director of Unilever Malaysia; Nini Yusof, Director of Sales & Strategy for Client Service Group, Media Prima Television Networks, discuss the partnership in an interactive chat.<\/figcaption><\/figure>\n

\u201cPersonal cleanliness is the foundation in maintaining a good health and preventing germ-related diseases. A proper shower is an important hygiene routine that would also keep the body feeling comfortable,\u201d explained Chong.<\/p>\n

Lifebuoy\u2019s range of products contains germ protection formula that removes 99.9% germs. The rich, creamy lather of Lifebuoy\u2019s products leave skin feeling clean and refreshed with a pleasant scent. Available in liquid form body wash, hand wash, sanitiser and soap bar, Lifebuoy is a daily essential for every household to help Malaysians keep their hygiene in check during Ramadan.<\/p>\n

\"LifebuoyGoing the extra mile, Lifebuoy<\/a> is also in an exclusive partnership with Watsons<\/a>, encouraging Malaysians to take action while having a chance to perform good deeds during this holy month. For every RM15 purchase at any Watsons outlet, RM1 will be donated to \u2018Tabung TV3 Bersamamu\u2019, an ongoing charitable fund initiated by TV3. Customers also will be rewarded for positive hygiene habit as they stand a chance to win prizes from Habib Jewels via Lifebuoy\u2019s nationwide contest.<\/p>\n

Read also:\u00a07 Tips On How To Take Care of Your Skin During Ramadan<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Gearing up for this year\u2019s Ramadan, Unilever Malaysia\u2019s leading hygiene liquid body wash and soap brand, Lifebuoy has embarked on a nationwide drive, \u2018Sucikan Diri dan Hati, Ramadan Ini\u2019\u00a0to amplify the importance of hygiene among Malaysians during the holy month. The initiative comprises a series of meaningful activities to promote hygiene awareness and action. The […]<\/p>\n","protected":false},"author":18,"featured_media":47978,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[876,19],"tags":[7471,7467,7468,7470,2281,7469],"yoast_head":"\nLifebuoy Encourages Malaysians To Step Up On Hygiene During Ramadan With Its \u2018Sucikan Diri dan Hati, Ramadan Ini\u2019 Campaign | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/lifestyle\/culture\/lifebuoy-ramadan-2017-sucikan-diri-dan-hati-ramadan-ini-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lifebuoy Encourages Malaysians To Step Up On Hygiene During Ramadan With Its \u2018Sucikan Diri dan Hati, Ramadan Ini\u2019 Campaign | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"Gearing up for this year\u2019s Ramadan, Unilever Malaysia\u2019s leading hygiene liquid body wash and soap brand, Lifebuoy has embarked on a nationwide drive, \u2018Sucikan Diri dan Hati, Ramadan Ini\u2019\u00a0to amplify the importance of hygiene among Malaysians during the holy month. 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