{"id":44001,"date":"2017-04-25T17:00:43","date_gmt":"2017-04-25T09:00:43","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=44001"},"modified":"2017-04-28T00:43:49","modified_gmt":"2017-04-27T16:43:49","slug":"renowned-american-photographer-steven-klein-helmed-ray-bans-new-2017-campaign","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/renowned-american-photographer-steven-klein-helmed-ray-bans-new-2017-campaign\/","title":{"rendered":"Renowned American Photographer Steven Klein Helmed Ray-Ban&#8217;s New 2017 Campaign"},"content":{"rendered":"<p>Iconic sunglasses brand Ray-Ban has unveiled its new 2017 communication campaign, which draws on the creative instincts of renowned American photographer Steven Klein.\u00a0Featuring seven stunning shots, the Ray-Ban campaign is a healthy rebellion against the accepted logic of a society built around stereotypes \u2013 stereotypes that prevent us from truly being ourselves.<\/p>\n\r\n              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               <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item4\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/04\/Ray-Ban_2017_Communication_Campaign_by_Steven_Klein-6.jpg\" title=\"Ray-Ban_2017_Communication_Campaign_by_Steven_Klein (6)\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/04\/Ray-Ban_2017_Communication_Campaign_by_Steven_Klein-6-560x420.jpg\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/04\/Ray-Ban_2017_Communication_Campaign_by_Steven_Klein-6-560x420.jpg 560w, 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https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/04\/Ray-Ban_2017_Communication_Campaign_by_Steven_Klein-6-1068x801.jpg 1068w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/04\/Ray-Ban_2017_Communication_Campaign_by_Steven_Klein-6.jpg 1280w\" sizes=\"(max-width: 560px) 100vw, 560px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item4\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n<p>Steven Klein captures the very moment in which the protagonists shake off the past to liberate themselves, realise their potential, change and set themselves apart without ever turning back. The campaign is sometimes irreverent, sometimes impertinent, but always authentic. As Ray-Ban turns 80, the concept of authenticity-embodied by the brand\u2019s signage- is stronger, bolder and more surprising than ever.<\/p>\n<figure id=\"attachment_44002\" aria-describedby=\"caption-attachment-44002\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-44002\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/04\/Ray-Ban_Communication_Campaign_Behind-the-Scenes-3.jpg\" alt=\"Steven Klein\" width=\"1280\" height=\"853\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/04\/Ray-Ban_Communication_Campaign_Behind-the-Scenes-3.jpg 1280w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/04\/Ray-Ban_Communication_Campaign_Behind-the-Scenes-3-150x100.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/04\/Ray-Ban_Communication_Campaign_Behind-the-Scenes-3-300x200.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/04\/Ray-Ban_Communication_Campaign_Behind-the-Scenes-3-768x512.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/04\/Ray-Ban_Communication_Campaign_Behind-the-Scenes-3-1024x682.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/04\/Ray-Ban_Communication_Campaign_Behind-the-Scenes-3-696x464.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/04\/Ray-Ban_Communication_Campaign_Behind-the-Scenes-3-1068x712.jpg 1068w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/04\/Ray-Ban_Communication_Campaign_Behind-the-Scenes-3-630x420.jpg 630w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-44002\" class=\"wp-caption-text\">Steven Klein<\/figcaption><\/figure>\n<p>\u201cThe campaign is about diversity and individualism\u201d explains Klein. \u201cThe whole concept of the campaign is based on creating a world where people are leaving one world, entering another world based on the idea of never looking back. One of the great things about doing this campaign was that it felt authentic in the sense that whoever wears Ray-Ban takes on their own identity and the glasses do not wear them.\u201d<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/luxottica-join-hands-caroline-issa-luke-day-optical-lookbook\/\" target=\"_blank\">Luxottica Join Hands with Caroline Issa and Luke Day for Optical Lookbook<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Iconic sunglasses brand Ray-Ban has unveiled its new 2017 communication campaign, which draws on the creative instincts of renowned American photographer Steven Klein.\u00a0Featuring seven stunning shots, the Ray-Ban campaign is a healthy rebellion against the accepted logic of a society built around stereotypes \u2013 stereotypes that prevent us from truly being ourselves. Steven Klein captures [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":44004,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,2701],"tags":[6606,6605,6607],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Renowned American Photographer Steven Klein Helmed Ray-Ban&#039;s New 2017 Campaign | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/renowned-american-photographer-steven-klein-helmed-ray-bans-new-2017-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Renowned American Photographer Steven Klein Helmed Ray-Ban&#039;s New 2017 Campaign | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"Iconic sunglasses brand Ray-Ban has unveiled its new 2017 communication campaign, which draws on the creative instincts of renowned American photographer Steven Klein.\u00a0Featuring seven stunning shots, the Ray-Ban campaign is a healthy rebellion against the accepted logic of a society built around stereotypes \u2013 stereotypes that prevent us from truly being ourselves. Steven Klein captures [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/renowned-american-photographer-steven-klein-helmed-ray-bans-new-2017-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Pamper.My\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-25T09:00:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-27T16:43:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/04\/Ray-Ban_2017_Communication_Campaign_by_Steven_Klein-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" 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