Beauty Tips by Reshma starts off like any typical beauty tutorial\u2014a woman facing a camera shows a viewing audience how to apply the perfect red lip.<\/p>\n
Reshma walks viewers through the simple-steps to perfecting one\u2019s pout: exfoliate, moisturize, line lips with a coordinating color, and then apply lipstick. But the video ends with a twist. Reshma\u2019s face, scarred by an acid attack, straightens as she says that in too many places buying acid is as easy as buying a tube of lipstick.<\/p>\n
\u201cYou\u2019ll find a red lipstick easily in the market, just like concentrated acid,\u201d she says. \u201cThis is the reason why, every day a girl becomes a victim of an acid attack.\u201d<\/p>\n
Reshma\u2019s video is a public service announcement for Make Love Not Scars, a movement led by acid-attack survivors who are hope to ban the sale of acid, which can go for as little as 100 rupees according to the group. Reshma\u2019s video, which was featured as AdWeek\u2019s Ad of the Day on September 4, links to a petition urging the Prime Minister of India to ban the sale of acid to the \u201ccommon man.\u201d The petition has a little over 77,000 signatures as of this posting.<\/p>\n
Watch the entire video\u00a0below.<\/p>\n