{"id":43395,"date":"2017-04-18T16:00:09","date_gmt":"2017-04-18T08:00:09","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=43395"},"modified":"2017-04-18T13:43:45","modified_gmt":"2017-04-18T05:43:45","slug":"michelle-phans-revamped-em-cosmetics","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/makeup\/michelle-phans-revamped-em-cosmetics\/","title":{"rendered":"Michelle Phan’s Revamped Em Cosmetics"},"content":{"rendered":"

Michelle Phan, one of the first beauty Youtubers\u00a0that trailblazed the Youtube industry and embodied the Beauty guru and social media guru, is now back in action, with the relaunch of her cosmetics brand, Em Cosmetics. If that’s not exciting enough, today’s the launch of the newest products from her line, the Infinite Lip Clouds and the Brush & Felt Tip Illustrative Eyeliner!<\/p>\n

https:\/\/www.instagram.com\/p\/BS_2t3AlT1a\/<\/a><\/p>\n

Infinite Lip Clouds<\/h3>\n
\"Michelle
Michelle wearing Infinite Lip Cloud in Faded Clementine. Image: www.emcosmetics.com<\/figcaption><\/figure>\n

Right now there are eight shades in the collection but we got a feeling that more shades are coming in the future! Inspired by the clouds, these are velvety, air-whipped cr\u00e8me that glides on, and saturates your pout in rich matte colour that clings to lips for all-day wear without drying or cracking. It applies as a vibrant liquid lipstick\u00a0and wears to a beautiful stain too. Plus, these shades are perfect for every skin tone!<\/p>\n

“When I asked the beauty community what they wanted EM to create, the overwhelming response was “a non-drying liquid lipstick!”. This inspired us to create our beautiful, rich, but comfortable formula. By blending the lip-cocooning, line-filling properties of a lip primer with the colour saturation of a liquid lipstick, Infinite Lip Cloud was born.” \u2013 Michelle Phan<\/em><\/p>\n

From left: Spanish Earth, Violent Magenta, Rose Nude, Crimson Red, Ultramarine Violet, French Nude, Muted Mauve and, Faded Clementine.<\/p>\n

\"EM
Image: twitter.com\/MichellePhan<\/figcaption><\/figure>\n

Illustrative Eyeliner (Brush & Felt Tip)<\/h3>\n
\"Jkissa
One of EM Cosmetics’ muses, Jkissa. Image: www.emcosmetics.com<\/figcaption><\/figure>\n

Whether you’re more comfortable with a brush tipped or felt tipped eyeliner, the EM Cosmetics Illustrative Eyeliner is ultra-black, fast-drying ink, waterproof and smudge-proof for all day wear.<\/p>\n

\u201cInspired by the art world\u2019s finest archival inks and French charcoal pencils, each liner in the Illustrative Eyeliner collection was meticulously designed and carefully crafted. The utmost most care, integrity, and love went into the making of our liners \u2014 from the tip of the brush, flow of the ink, to the intensity of the jet black finish. I truly hope it inspires you to unleash your inner artist. Happy creating!\u201d \u2013 Michelle Phan<\/em><\/p>\n