{"id":41935,"date":"2017-03-23T15:00:12","date_gmt":"2017-03-23T07:00:12","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=41935"},"modified":"2017-03-23T12:43:07","modified_gmt":"2017-03-23T04:43:07","slug":"milo-focuses-understanding-childrens-energy-needs","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/love-society\/milo-focuses-understanding-childrens-energy-needs\/","title":{"rendered":"MILO\u00ae Focuses On Understanding Of Children\u2019s Energy Needs"},"content":{"rendered":"

As part of its annual Breakfast campaign, MILO\u00ae continues to drive the importance of breakfast this year, by educating parents about the daily energy requirements of their children.<\/p>\n

Parents have mismatched expectations of their children\u2019s daily energy needs, as they do not have a clear understanding of the amount of energy required to sustain through the various activities at home and school. While providing a balanced breakfast to children gives them the energy to take on their day, it is also essential to ensure that the food is healthy and matches up to the energy requirements of a growing child.<\/p>\n

\"
Kids working on their creative breakfasts with the help of their parents and Chef Brian.<\/figcaption><\/figure>\n

An internal review carried out by MILO\u00ae has revealed that a child expends up to 1,500 kcal on an average school day, which is as much energy needed for high intensity activities such as \u00a0climbing a mountain, swimming 50 laps in a pool, or even running a half marathon. This was measured by estimating the amount of energy a child spends on a variety of activities such as going through school, tuition, sport activity through the day, from the moment they wake up till they get to bed.<\/p>\n

As part of its efforts to reach out to more Malaysians and drive the breakfast movement across the country, MILO\u00ae is hosting the annual MILO\u00ae Malaysia Breakfast Day across the country where Malaysians can participate in the MILO\u00ae Breakfast Run, enjoy a morning of exciting activities and games, as well as have a complimentary breakfast with their families.<\/p>\n

\"Philomena
Philomena Tan, Business Executive Officer, MILO\u00ae Business Unit, Nestl\u00e9 Malaysia addressing the crowd about the mismatched expectations parents have of their school-going children’s energy needs.<\/figcaption><\/figure>\n

The MILO\u00ae Malaysia Breakfast Day events are currently underway, having recently kicked off with its first event in Penang on 19 March 2017. The MILO\u00ae Malaysia Breakfast Day will be visiting the following cities in the coming weeks:<\/p>\n\n\n\n\n\n\n\n\n\n
Locations<\/strong><\/td>\nVenue<\/strong><\/td>\nDates<\/strong><\/td>\n<\/tr>\n
Kota Kinabalu<\/td>\nPadang Rugby in Tanjung Aru<\/td>\n26 March 2017<\/td>\n<\/tr>\n
Kuching<\/td>\nPustaka Negeri Sarawak<\/td>\n2 April 2017<\/td>\n<\/tr>\n
Johor<\/td>\nPadang Perbadanan in Pasir Gudang<\/td>\n8 April 2017<\/td>\n<\/tr>\n
Kuantan<\/td>\nPadang MPK1<\/td>\n16 April 2017<\/td>\n<\/tr>\n
Kota Bahru<\/td>\nKompleks Sukan 2, University Sains Malaysia Kampus Kesihatan<\/td>\n6 May 2017<\/td>\n<\/tr>\n
Putrajaya (Precinct 4)<\/td>\nAnjung Floria<\/td>\n14 May 2017<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

For more information on the MILO\u00ae Malaysia Breakfast campaign and how to register for the upcoming Malaysia Breakfast Day events, please visit: www.milo.com.my<\/a>.<\/p>\n

Read also:\u00a0[Movie Contest] Win Movie Passes and Premiums for The Boss Baby<\/a><\/strong><\/p>\n

– Cover Image:\u00a0L-R; Philomena Tan, Business Executive Officer, MILO\u00ae Business Unit, Nestl\u00e9 Malaysia,Chef Brian Chen&amp; Nurul Iliani Ahmad, Senior Nutritionist, Nestl\u00e9 (Malaysia) Berhad.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

As part of its annual Breakfast campaign, MILO\u00ae continues to drive the importance of breakfast this year, by educating parents about the daily energy requirements of their children. Parents have mismatched expectations of their children\u2019s daily energy needs, as they do not have a clear understanding of the amount of energy required to sustain through […]<\/p>\n","protected":false},"author":16,"featured_media":41937,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[42,19,49,39,1],"tags":[6149,6147,6148],"yoast_head":"\nMILO\u00ae Focuses On Understanding Of Children\u2019s Energy Needs | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/lifestyle\/love-society\/milo-focuses-understanding-childrens-energy-needs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MILO\u00ae Focuses On Understanding Of Children\u2019s Energy Needs | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"As part of its annual Breakfast campaign, MILO\u00ae continues to drive the importance of breakfast this year, by educating parents about the daily energy requirements of their children. 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