{"id":412,"date":"2015-01-15T23:36:24","date_gmt":"2015-01-15T15:36:24","guid":{"rendered":"http:\/\/ec2-54-169-103-62.ap-southeast-1.compute.amazonaws.com\/pamper\/?p=412"},"modified":"2015-02-02T20:39:04","modified_gmt":"2015-02-02T12:39:04","slug":"moschinos-latest-unisex-fragrance-limited-edition-moschino-toy","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/moschinos-latest-unisex-fragrance-limited-edition-moschino-toy\/","title":{"rendered":"Unisex Fragrance– MOSCHINO “TOY” LTD"},"content":{"rendered":"

An unusual emblem in the world of perfumery, Jeremy Scott\u2019s teddy bear gives this unique product a universally recognizable face which is both captivating and timeless.
\nTHIS IS EXPECTED TO TURNAROUND THE MOSCHINO BRAND.<\/p><\/blockquote>\n

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From the depths of the wild, stuffed animal kingdom comes TOY, Moschino\u2019s latest fragrance. Conceived by Moschino Creative Director Jeremy Scott, TOY smashes every fragrance preconception to bits, boldly redrawing its form, function and fabulousness.<\/p>\n

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The fragrance is exactly what its cheeky name suggests: a toy. And best of all, this actual toy is a real, fuzzy-faced teddy bear to hug and snuggle up with whenever you choose. Screw off its happy faced head and you magically find an atomizer built into the bear\u2019s soft body. Spritz away and then set TOY back down on your vanity table, or toss him on your bedspread with your other furry stuffed animals.<\/p>\n

\u201cI wanted to push the fragrance beyond the realm of what a perfume looks like it, or how it\u2019s packaged,\u201d says Jeremy Scott of his first fragrance for Moschino. \u201cAnd I think we\u2019ve achieved that!\u201d<\/p>\n

Scott shares his unabashed love and icon-ization of teddy bears with the House\u2019s famed founder Franco Moschino, who devotedly used stuffed animals to cover dresses, coats and hats in his fall-winter 1988 collection. Just as cheeky, and perhaps even more lovably snuggly, Jeremy Scott\u2019s teddy comes armed with a heart-warming smile and a T-shirt that states, \u201cThis is Not a Moschino Toy.\u201d<\/p>\n

He is housed inside what a realistic toy package would be, replete with clear plastic viewing window, bubble writing instructions to \u201cTry Me\u201d or \u201cTouch Me\u201d and the exact same back flap and hanging hook that are used to hang toy packages in every store around the globe. The fragrance itself features the scents of mandarin, cardamom, and bergamot; and a heart of lavender, violet petals, and hawthorn. Its finish of sandal wood, vanilla, mountain tree moss and acacia hit the woodsy notes that nod to this bear\u2019s forest home.<\/p>\n

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Undeniably humorous, laced with wit and packed with fun, TOY is also revolutionary as a product launch. It offers as a completely innovative way to package, show, and sell fragrance. Most importantly, it represents another step in Jeremy Scott\u2019s high-voltage journey at the House of Moschino, returning the brand to the spirited heights from which it was born.<\/p>\n

TOY launches exclusively at Harrods in London from November 9th-23rd as well as being available at moschino.com. The fragrance will then roll out to department stores and Moschino retail boutiques throughout the world.<\/p>\n

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