{"id":40175,"date":"2017-03-01T09:00:02","date_gmt":"2017-03-01T01:00:02","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=40175"},"modified":"2017-03-02T01:17:56","modified_gmt":"2017-03-01T17:17:56","slug":"boost-skin-luminosity-new-artistry-ideal-radiance-collection","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/boost-skin-luminosity-new-artistry-ideal-radiance-collection\/","title":{"rendered":"Boost Skin Luminosity with New Artistry Ideal Radiance Collection"},"content":{"rendered":"

Artistry,\u00a0a\u00a0premium beauty brand under\u00a0the world’s leading direct selling company, Amway, yesterday launched a new, advanced Artistry Ideal Radiance Collection<\/strong> – a six piece brightening skincare line, combines unique botanicals and skin-brightening technology which are both empowered by the Star Lily Blend and Ascorbic Glucoside (AA2G) Skin-Brightening technology, to treat dark spots and discolouration, elevating skin brightening\u00a0and enhance luminosity.<\/p>\n

\"New
New & Advanced ARTISTRY IDEAL RADIANCE\u00f4 Collection<\/figcaption><\/figure>\n
\"(Left
(Left to right) Mike Duong, General Manager of AMWAY (Malaysia); Shin Eun Ja, Chief Marketing Officer of AMWAY South East Asia; Rhonda Solberg, Principal Research Scientist at AMWAY Corporation; Leong Kok Fong, Head of Marketing at AMWAY (Malaysia) posed for the photo with the ARTISTRY IDEAL RADIANCE\u2122 Collection<\/figcaption><\/figure>\n

Growing on the beaches\u00a0of northern Greece, the Star Lily is an unique nocturnal flower with proven brightening capabilities and exceptional ability to inhibit melanosome transfer, lighten the appearance of dark spots. The brightening power of the Star Lily is harnessed and combined with English Daisy and Evening Primrose to create exclusive Star Lily Blend, which forms the basis for each Artistry Ideal Radiance formula.<\/p>\n

While the AA2G Skin-Brightening Technology is a very stable Vitamin C derivative the\u00a0combined with glucose to brighten skin through inhibiting tyrosinase activity, a major enzyme involved in melanin production. It also contains antioxidant properties that help to reduce free radicals, which arise\u00a0from UV exposure.<\/p>\n

\"Rhonda
Rhonda Solberg, Principal Research Scientist at AMWAY Corporation explained to the media the differences between the formation of uneven skin tone and dark spots.<\/figcaption><\/figure>\n

The new\u00a0Artistry Ideal Radiance Collection highlights two breakthrough concentrates – Complexion Serum Concentrate<\/strong> and Spot Essence Concentrate<\/strong>, that work to specifically treat different types of spots and discolourations.<\/p>\n