{"id":39886,"date":"2017-02-27T11:00:52","date_gmt":"2017-02-27T03:00:52","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=39886"},"modified":"2017-02-26T21:13:20","modified_gmt":"2017-02-26T13:13:20","slug":"armour-introduces-threadborne-technology","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/health\/fitness-sports\/armour-introduces-threadborne-technology\/","title":{"rendered":"Under Armour Introduces Threadborne Technology"},"content":{"rendered":"<p><span style=\"color: #000000;\">Under Armour introduced Threadborne technology, a premium innovation platform that houses technologies engineered down to the thread level to provide the most advance athletic solution. <\/span><\/p>\n<p><span style=\"color: #000000;\">The newly engineered micro-sized, lightweight threads are intelligently woven together in Under Armour&#8217;s new sport apparels and footwear to support the game&#8217;s most brilliant players.<\/span><\/p>\n<div id='gallery-1' class='gallery galleryid-39886 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/health\/fitness-sports\/armour-introduces-threadborne-technology\/attachment\/under-armour-latest-threadborne-technology-collection_1\/'><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-latest-Threadborne-technology-collection_1.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-39894\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-latest-Threadborne-technology-collection_1.jpg 1600w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-latest-Threadborne-technology-collection_1-150x100.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-latest-Threadborne-technology-collection_1-300x200.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-latest-Threadborne-technology-collection_1-768x512.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-latest-Threadborne-technology-collection_1-1024x683.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-latest-Threadborne-technology-collection_1-696x464.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-latest-Threadborne-technology-collection_1-1068x712.jpg 1068w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-latest-Threadborne-technology-collection_1-630x420.jpg 630w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-39894'>\n\t\t\t\tUnder Armour latest Threadborne technology collection.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/health\/fitness-sports\/armour-introduces-threadborne-technology\/attachment\/under-armour-launching-the-latest-treadborne-technology-sportswear-collection\/'><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-launching-the-latest-Treadborne-technology-sportswear-collection..jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-39897\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-launching-the-latest-Treadborne-technology-sportswear-collection..jpg 1600w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-launching-the-latest-Treadborne-technology-sportswear-collection.-150x100.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-launching-the-latest-Treadborne-technology-sportswear-collection.-300x200.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-launching-the-latest-Treadborne-technology-sportswear-collection.-768x512.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-launching-the-latest-Treadborne-technology-sportswear-collection.-1024x683.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-launching-the-latest-Treadborne-technology-sportswear-collection.-696x464.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-launching-the-latest-Treadborne-technology-sportswear-collection.-1068x712.jpg 1068w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-launching-the-latest-Treadborne-technology-sportswear-collection.-630x420.jpg 630w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-39897'>\n\t\t\t\tUnder Armour launching the latest Treadborne technology sportswear collection.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/health\/fitness-sports\/armour-introduces-threadborne-technology\/attachment\/under-armour-womens-threadborne-para-footwear\/'><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-Womens-Threadborne-Para-footwear.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-39896\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-Womens-Threadborne-Para-footwear.jpg 1600w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-Womens-Threadborne-Para-footwear-150x100.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-Womens-Threadborne-Para-footwear-300x200.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-Womens-Threadborne-Para-footwear-768x512.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-Womens-Threadborne-Para-footwear-1024x683.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-Womens-Threadborne-Para-footwear-696x464.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-Womens-Threadborne-Para-footwear-1068x712.jpg 1068w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-Womens-Threadborne-Para-footwear-630x420.jpg 630w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-39896'>\n\t\t\t\tUnder Armour Women&#8217;s Threadborne Para footwear.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/health\/fitness-sports\/armour-introduces-threadborne-technology\/attachment\/under-armour-mens-threadborne-para-footwear\/'><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-Mens-Threadborne-Para-footwear.jpg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-39895\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-Mens-Threadborne-Para-footwear.jpg 1600w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-Mens-Threadborne-Para-footwear-150x100.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-Mens-Threadborne-Para-footwear-300x200.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-Mens-Threadborne-Para-footwear-768x512.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-Mens-Threadborne-Para-footwear-1024x683.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-Mens-Threadborne-Para-footwear-696x464.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-Mens-Threadborne-Para-footwear-1068x712.jpg 1068w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-Mens-Threadborne-Para-footwear-630x420.jpg 630w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-39895'>\n\t\t\t\tUnder Armour Men&#8217;s Threadborne Para footwear.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p><span style=\"color: #000000;\">Held at Intermark Mall, Rooftop, the launch also introduced twelve Under Armour Malaysia Brand Ambassadors of the year, Peter Davis (mixed martial artist), Linora Low (radio announcer), Nana Al Haleq (fitness model), Kit Mah and Hansen Lee (model and TV host), Atilia Haron (singer), Suhaili Micheline (dance artiste), Nicholas Fung (professional golfer), national basketball players Izran Edika, Kuek, and Ivan Yeo, as well as national swimmer, Welson Sim.<\/span><\/p>\n<figure id=\"attachment_39898\" aria-describedby=\"caption-attachment-39898\" style=\"width: 923px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-39898\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/unnamed-2.png\" alt=\"Atilia Haron (Under Armour 2017 Ambassador), Yvonne Tey (Marketing Director of Triple Pte. Ltd.), Nicholas Mak (Under Armour Guest Influencer), Nana al Haleq (Under Armour 2017 Ambassador), Linora Low (Under Armour 2017 Ambassador). \" width=\"923\" height=\"614\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/unnamed-2.png 923w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/unnamed-2-150x100.png 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/unnamed-2-300x200.png 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/unnamed-2-768x511.png 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/unnamed-2-696x463.png 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/unnamed-2-631x420.png 631w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/><figcaption id=\"caption-attachment-39898\" class=\"wp-caption-text\">Atilia Haron (Under Armour 2017 Ambassador), Yvonne Tey (Marketing Director of Triple Pte. Ltd.), Nicholas Mak (Under Armour Guest Influencer), Nana al Haleq (Under Armour 2017 Ambassador), Linora Low (Under Armour 2017 Ambassador).<\/figcaption><\/figure>\n<p><span style=\"color: #000000;\">As part of the launch program, guests and brand ambassadors participated in workout sessions specially designed for them to experience the new Under Armour apparels made with the new Treadborne technology.<\/span><\/p>\n<figure id=\"attachment_39893\" aria-describedby=\"caption-attachment-39893\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-39893\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Nana-al-Haleq-Under-Armour-brand-ambassador-conducting-Booty-Pump-workshop-for-female-participants_2.jpg\" alt=\"Nana al Haleq, Under Armour brand ambassador, conducting Booty Pump workshop for female participants. \" width=\"1600\" height=\"1067\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Nana-al-Haleq-Under-Armour-brand-ambassador-conducting-Booty-Pump-workshop-for-female-participants_2.jpg 1600w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Nana-al-Haleq-Under-Armour-brand-ambassador-conducting-Booty-Pump-workshop-for-female-participants_2-150x100.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Nana-al-Haleq-Under-Armour-brand-ambassador-conducting-Booty-Pump-workshop-for-female-participants_2-300x200.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Nana-al-Haleq-Under-Armour-brand-ambassador-conducting-Booty-Pump-workshop-for-female-participants_2-768x512.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Nana-al-Haleq-Under-Armour-brand-ambassador-conducting-Booty-Pump-workshop-for-female-participants_2-1024x683.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Nana-al-Haleq-Under-Armour-brand-ambassador-conducting-Booty-Pump-workshop-for-female-participants_2-696x464.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Nana-al-Haleq-Under-Armour-brand-ambassador-conducting-Booty-Pump-workshop-for-female-participants_2-1068x712.jpg 1068w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Nana-al-Haleq-Under-Armour-brand-ambassador-conducting-Booty-Pump-workshop-for-female-participants_2-630x420.jpg 630w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-39893\" class=\"wp-caption-text\">Nana al Haleq, Under Armour brand ambassador, conducting Booty Pump workshop for female participants.<\/figcaption><\/figure>\n<p><span style=\"color: #000000;\">All the latest Under Armour Threadborne products are now available in all Under Armour stores and major sport retailers in Malaysia.<\/span><\/p>\n<p><strong>Read also: <a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/tried-tested-armour-bandit-2-running-shoes\/\" target=\"_blank\">Tried &amp; Tested: Under Armour Bandit 2 Running Shoes<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Under Armour introduced Threadborne technology, a premium innovation platform that houses technologies engineered down to the thread level to provide the most advance athletic solution. The newly engineered micro-sized, lightweight threads are intelligently woven together in Under Armour&#8217;s new sport apparels and footwear to support the game&#8217;s most brilliant players. Held at Intermark Mall, Rooftop, [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":39897,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,33,18],"tags":[5770,2908,5771],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Under Armour Introduces Threadborne Technology | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/health\/fitness-sports\/armour-introduces-threadborne-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Under Armour Introduces Threadborne Technology | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"Under Armour introduced Threadborne technology, a premium innovation platform that houses technologies engineered down to the thread level to provide the most advance athletic solution. The newly engineered micro-sized, lightweight threads are intelligently woven together in Under Armour&#8217;s new sport apparels and footwear to support the game&#8217;s most brilliant players. Held at Intermark Mall, Rooftop, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pamper.my\/news\/health\/fitness-sports\/armour-introduces-threadborne-technology\/\" \/>\n<meta property=\"og:site_name\" content=\"Pamper.My\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/jeannkhoo\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-27T03:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-26T13:13:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2017\/02\/Under-Armour-launching-the-latest-Treadborne-technology-sportswear-collection..jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta 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