{"id":39252,"date":"2017-02-15T10:00:02","date_gmt":"2017-02-15T02:00:02","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=39252"},"modified":"2017-02-15T09:43:36","modified_gmt":"2017-02-15T01:43:36","slug":"debenhams-global-partnership-modest-fashion-aab","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/debenhams-global-partnership-modest-fashion-aab\/","title":{"rendered":"Debenhams unveils Global Partnership with World\u2019s Leading Modest Fashion Brand, Aab"},"content":{"rendered":"

Debenhams has a new global partnership with the world\u2019s leading modest fashion brand, Aab<\/a> which will see the department store chain showcase a full collection from the London-based fashion house.<\/p>\n

The full collection of modest clothing will initially be rolled out across 14 international stores along with pop-up shops in select UK stores. Aab has gained global recognition since its launch in 2007 as one of the world\u2019s leading modest fashion brands synonymous for creating original design pieces using its own in-house designers taking inspiration from global fashion trends.<\/p>\n

\"DebenhamsJeanette Whithear, Trading Director International at Debenhams, said: \u201cWe are delighted to introduce the Aab range to our international and select UK stores.<\/p>\n

\u201cAdding the high-quality fashion range to our product mix enables us to offer collections that are highly relevant in both international markets and to our domestic customers and is a step closer to creating a product offer that caters for broader customer needs.\u201d<\/p>\n

The first collections are set to launch in May across the Middle East and Asia Pacific alongside a UK pop-up store roll-out starting with Debenhams Oxford Street, London. Further UK stores who will stock the ranges include Birmingham Bullring, Westfield Shepherd’s Bush, Trafford Centre Manchester and Leicester.<\/p>\n

\"Debenhams,Nazmin Alim, founder and creative director at Aab, said: \u201cWe started Aab almost a decade ago as a label that redefined modest fashion and one that caters for everyday modern wardrobe staples that are thoughtfully designed with the highest quality.<\/p>\n

\u201cThe partnership with Debenhams opens up some very exciting opportunities for us.<\/p>\n

\u201cDebenhams is a quintessentially British department store and among the few department store brands with a truly global reach.<\/p>\n

\u201cWith its international stores in prime retail locations, this partnership places Aab in front of our target markets in the Middle East and Asia Pacific, which aligns perfectly with our vision and future growth. Debenhams understand the thinking and creativity behind our collections including the quality in fabrics and construction and we feel there is no better place to begin our global retail journey.<\/p>\n

\"Debenhams,\u201cWe look forward to Aab\u2019s next phase of growth alongside Debenhams in offering contemporary modest fashion globally.\u201d<\/p>\n

The products will be sold in Debenhams stores across the UAE, Kuwait, Saudi Arabia, Bahrain, Iran, Indonesia and Malaysia. These include prime retail shopping destinations such as Mall of Emirates – Dubai, Avenues Mall – Kuwait City, Yas Mall – Abu Dhabi, Red Sea Mall – Jeddah and Starhill Gallery<\/a> – Kuala Lumpur.<\/p>\n

London-based Aab is one of the world\u2019s leading modest fashion brands for women with a global client base. Its collection is available exclusively online through its website www.aabcollection.com<\/a> and two stores in the UK in London and the North.<\/p>\n

Read also:\u00a0Simple Tutorials on How to Wear a Shawl or Pashmina Hijab<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Debenhams has a new global partnership with the world\u2019s leading modest fashion brand, Aab which will see the department store chain showcase a full collection from the London-based fashion house. The full collection of modest clothing will initially be rolled out across 14 international stores along with pop-up shops in select UK stores. Aab has […]<\/p>\n","protected":false},"author":18,"featured_media":39253,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[876,38,19],"tags":[5607,5606,2251,1202,5605,2484],"yoast_head":"\nDebenhams unveils Global Partnership with World\u2019s Leading Modest Fashion Brand, Aab | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/debenhams-global-partnership-modest-fashion-aab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Debenhams unveils Global Partnership with World\u2019s Leading Modest Fashion Brand, Aab | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"Debenhams has a new global partnership with the world\u2019s leading modest fashion brand, Aab which will see the department store chain showcase a full collection from the London-based fashion house. 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A\u00a0Modern\u00a0and\u00a0Modest Fashion Style for Malaysian Woman The\u2026","rel":"","context":"In "Fashion"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2015\/12\/Lifestyle-Image-1_-Yuna-and-Hana-Tajima.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":43741,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/industry-pioneers-modanisa-dazzle-first-london-modest-fashion-week\/","url_meta":{"origin":39252,"position":3},"title":"Industry Pioneers Modanisa Dazzle With Their First London Modest Fashion Week","date":"Apr 20, 2017","format":false,"excerpt":"26 designers from around the world showcased their new lines at the Modanisa London Modest Fashion Week, which ended on Sunday. Sponsors Modanisa \u2013 the world's biggest online modest fashion retailer \u2013 brought the glitz and glamour of its concept to the British capital after hosting the hugely successful first-ever\u2026","rel":"","context":"In "Fashion"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2017\/04\/1-13.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":126204,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/zaloraya-2024-a-celebration-of-style-and-tradition-in-modest-wear\/","url_meta":{"origin":39252,"position":4},"title":"ZALORAYA 2024: A Celebration of Style and Tradition in Modest Wear","date":"Mar 13, 2024","format":false,"excerpt":"ZALORA, Southeast Asia's leading online fashion platform, has unveiled its much-anticipated ZALORAYA 2024 collection, showcasing a stunning array of modest wear for the upcoming Hari Raya season. This year's campaign emphasises both trendy styles and cultural heritage, catering to the diverse needs of Muslim consumers in the region. This annual\u2026","rel":"","context":"In "#PamperMyRaya2024"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2024\/03\/Zaloraya-2024_ZALIA_6.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":112524,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/shein-launches-modest-fashion-line-in-malaysia-with-singer-iman-troye\/","url_meta":{"origin":39252,"position":5},"title":"SHEIN Launches Modest Fashion Line in Malaysia with Singer Iman Troye","date":"Apr 18, 2022","format":false,"excerpt":"For the very first time, fashion brand SHEIN is all set to make a big splash by bringing fashionable kaftans, abayas, hijabs, and other fashionable pieces to our shores. To commemorate the launch, SHEIN is also collaborating with talented Malaysian singer Iman Troye. \"SHEIN has never disappointed me in the\u2026","rel":"","context":"In "Fashion"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2022\/04\/SHINExImanTroye.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/39252"}],"collection":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/comments?post=39252"}],"version-history":[{"count":1,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/39252\/revisions"}],"predecessor-version":[{"id":39257,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/39252\/revisions\/39257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media\/39253"}],"wp:attachment":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media?parent=39252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/categories?post=39252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/tags?post=39252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}