{"id":35291,"date":"2016-12-15T15:00:28","date_gmt":"2016-12-15T07:00:28","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=35291"},"modified":"2016-12-15T11:48:19","modified_gmt":"2016-12-15T03:48:19","slug":"sevenfriday-series-q-launch","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/sevenfriday-series-q-launch\/","title":{"rendered":"SEVENFRIDAY Series Q Launch"},"content":{"rendered":"<p>Zurich-based watch brand SEVENFRIDAY has finally released the Q-series. To coincide the launch, a Garage Party was held to\u00a0showcase the Q1\/01 (Essence), Q2\/01 (Revolution) and Q3\/01 (Engines) in all its glory.<\/p>\n<p>This event saw the attendance of SevenFriday Sales and Marketing Manager APAC Rocco Giudice as he shared insights into the inspiration behind the latest creations that boasts added\u00a0FSC (Fast Strap Changer) function and the return of an NFC chip that allows for registration of the watch though the SevenFriday app to ensure its authenticity.<\/p>\n<figure id=\"attachment_35293\" aria-describedby=\"caption-attachment-35293\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-35293 size-full\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/12\/Mr-Rohnie-Tan-Ms-Haze-Long-Ms-Julianna-Chai-Mr-Rocco-Giudice-Mr-Soemantri-Kusumadi.jpg\" alt=\"mr-rohnie-tan-ms-haze-long-ms-julianna-chai-mr-rocco-giudice-mr-soemantri-kusumadi\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/12\/Mr-Rohnie-Tan-Ms-Haze-Long-Ms-Julianna-Chai-Mr-Rocco-Giudice-Mr-Soemantri-Kusumadi.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/12\/Mr-Rohnie-Tan-Ms-Haze-Long-Ms-Julianna-Chai-Mr-Rocco-Giudice-Mr-Soemantri-Kusumadi-150x100.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/12\/Mr-Rohnie-Tan-Ms-Haze-Long-Ms-Julianna-Chai-Mr-Rocco-Giudice-Mr-Soemantri-Kusumadi-300x200.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/12\/Mr-Rohnie-Tan-Ms-Haze-Long-Ms-Julianna-Chai-Mr-Rocco-Giudice-Mr-Soemantri-Kusumadi-768x512.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/12\/Mr-Rohnie-Tan-Ms-Haze-Long-Ms-Julianna-Chai-Mr-Rocco-Giudice-Mr-Soemantri-Kusumadi-696x464.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/12\/Mr-Rohnie-Tan-Ms-Haze-Long-Ms-Julianna-Chai-Mr-Rocco-Giudice-Mr-Soemantri-Kusumadi-630x420.jpg 630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-35293\" class=\"wp-caption-text\">(Left to Right) Violinist Rohnie Tan, Painter Haze Long, Managing Director of Red Army Watches Malaysia Julianna Chai, SevenFriday Sales and Marketing Manager APAC Rocco Giudice, and Executive Director of Red Army Watches Malaysia Soemantri Kusumadi.<\/figcaption><\/figure>\n<p>Rocco says,&#8221;The ability to change out your strap quickly without the need for watchmaking tools will be a godsend to owners of the new Q-series who may want to pair their own NATO, Zulu, rubber or leather strap with the watch for different occasions. The watch is a natural progression of what we\u2019re trying to achieve and I believe that by retaining the design language from previous SevenFriday timepieces, we\u2019re capitalising on what has been working well even as we move forward with new inspiration.&#8221;<\/p>\n<p>&#8220;I\u2019m a personal fan of what Dan [Niederer] is trying to achieve with SevenFriday,&#8221; says Soemantri\u00a0Kusumadi, executive director of Red Army Watches Malaysia. &#8220;As such, it\u2019s a genuine pleasure to see what\u2019s next from the company. 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td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Q3 Soldier<\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n<p>The models are further differentiated with the Q1\/01 distilling design cues from music and recording studio equipment with a gun mental central plate; while the Q3\/01 has a dial face that is inspired by the engines of blindingly fast supercars that is highlighted by its black PVD treated sandblasted stainless steel case. Each watch in the Q-Series is powered by a robust automatic Miyota 8219 movement that is partially visible through an open balance wheel.<\/p>\n<p>The entire dial has an interface that seems to be operating independently, yet they are synchronised down to the second and solidified with a coordinated aesthetics that is well conceptualised.<\/p>\n<p>SEVENFRIDAY is exclusively available at Red Army Watches &#8211; Pavilion KL, Tropicana City Mall, 1 Utama Shopping Centre, Gurney Plaza &#8211; Penang, mo.men.tum \u2013 Gatewaymall @ KLIA2 , Yee Wah Hing \u2013 Bangsar Shopping Center, AWG \u2013 Mid Valley Shopping Center, Perniagaan Tai Hing \u2013 Johor Bahru, Swee Cheong Watch \u2013 Kota Bharu and Perfect Time \u2013 Sibu.<\/p>\n<p><strong>Read also:<br \/>\n<\/strong><strong><a title=\"Casio Opens Two Watch Counters at Isetan in Lot 10\" href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/casio-opens-two-watch-counters-isetan-lot-10\/\" rel=\"bookmark\">Casio Opens Two Watch Counters at Isetan in Lot 10<\/a>;<\/strong><br \/>\n<strong><a title=\"Jaeger-LeCoultre Reverso Meets Pop Art 2016\" href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/jaeger-lecoultre-reverso-meets-pop-art-2016\/\" rel=\"bookmark\">Jaeger-LeCoultre Reverso Meets Pop Art 2016<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zurich-based watch brand SEVENFRIDAY has finally released the Q-series. To coincide the launch, a Garage Party was held to\u00a0showcase the Q1\/01 (Essence), Q2\/01 (Revolution) and Q3\/01 (Engines) in all its glory. This event saw the attendance of SevenFriday Sales and Marketing Manager APAC Rocco Giudice as he shared insights into the inspiration behind the latest [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":35299,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[41,38,423],"tags":[4730,4729],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEVENFRIDAY Series Q Launch | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/sevenfriday-series-q-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEVENFRIDAY Series Q Launch | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"Zurich-based watch brand SEVENFRIDAY has finally released the Q-series. To coincide the launch, a Garage Party was held to\u00a0showcase the Q1\/01 (Essence), Q2\/01 (Revolution) and Q3\/01 (Engines) in all its glory. This event saw the attendance of SevenFriday Sales and Marketing Manager APAC Rocco Giudice as he shared insights into the inspiration behind the latest [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/sevenfriday-series-q-launch\/\" \/>\n<meta property=\"og:site_name\" content=\"Pamper.My\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/jeannkhoo\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-15T07:00:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-12-15T03:48:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/12\/sevenfriday-launching.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1702\" \/>\n\t<meta property=\"og:image:height\" content=\"1133\" \/>\n\t<meta property=\"og:image:type\" 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