Isetan Mitsubishi will be\u00a0opening the first online store by Japan\u2019s department store operator on Tmall Global, an electronic commerce website operated by the world\u2019s largest retailer Alibaba Group on\u00a0November 25, 2016. This is in tandem with its\u00a0digital strategy as the core of its business to develop new values, customers and business projects.<\/p>\n
Isetan Mitsukoshi will sell its unique products to differentiate itself from other companies that mainly deal with daily necessities. The\u00a0company\u00a0will initially sell hundreds of types of products ranging from fashion clothing, miscellaneous goods, cosmetics and foodstuffs to daily necessities, and subsequently expand the scope of goods it will sell.<\/p>\n
The company will focus on its own brands and seasonal products\u00a0and\u00a0gradually add Japanese brands to its lineup. In spring 2017 and beyond, the company will increase special campaigns in collaboration with designers, thereby adding new brands and items to its lineup.<\/p>\n
Isetan Mitsukoshi will provide after-sales services, including repair and additional processing, and pop-up stores showing its products to customers, by utilizing its store network in China.<\/p>\n