{"id":33406,"date":"2016-11-18T09:00:04","date_gmt":"2016-11-18T01:00:04","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=33406"},"modified":"2016-11-16T15:54:59","modified_gmt":"2016-11-16T07:54:59","slug":"loreal-paris-skin-care-philosophy-comes-life-interactive-consultation-tools-new-product-collections","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/loreal-paris-skin-care-philosophy-comes-life-interactive-consultation-tools-new-product-collections\/","title":{"rendered":"L&#8217;Or\u00e9al Paris Skin Care Philosophy Comes to Life through Interactive Consultation Tools and New Product Collections"},"content":{"rendered":"<p>The new\u00a0L&#8217;Or\u00e9al <span class=\"xn-location\">Paris<\/span> skin care philosophy, &#8220;Skin Expert\/<span class=\"xn-location\">Paris<\/span>,&#8221; continues shattering myths of what age used to look like. The brand&#8217;s new philosophy has reinforced L&#8217;Or\u00e9al <span class=\"xn-location\">Paris&#8217;<\/span> leadership as women&#8217;s partner for beautiful skin at every age through experts, research and new product innovations.<\/p>\n<p><b>Digital Consultation Tools<\/b><\/p>\n<p>The Skin Expert platform includes an educational, interactive web site designed to help women better navigate their skin care options, complete with the following resources:<\/p>\n<ul type=\"disc\">\n<li><a href=\"http:\/\/www.lorealparisusa.com\/ingredient-library.aspx\" target=\"_blank\" rel=\"nofollow\">Library of Skin Care Ingredients<\/a>: Consumers can find everything they ever wanted to know about the science behind skin care by browsing this comprehensive library of nearly 200 ingredients.<\/li>\n<li><a href=\"http:\/\/www.lorealparisusa.com\/beauty-magazine.aspx\" target=\"_blank\" rel=\"nofollow\">Beauty Magazine<\/a>: The ultimate destination for expertise in all things beauty, L&#8217;Or\u00e9al <span class=\"xn-location\">Paris&#8217;<\/span> online magazine includes how-to videos, informative articles, and step-by-steps tutorials for top skin care topics including Anti-Aging, Skin Care Concerns, Skin Care Essentials, <span class=\"xn-person\">Sun Care<\/span> and Self-Tanning.<\/li>\n<li><a href=\"http:\/\/www.lorealparisusa.com\/routine-finder.aspx\" target=\"_blank\" rel=\"nofollow\">The Beautiful Skin Routine Finder<\/a>: With this new consultation tool, the perfect skincare routine is just three steps away. Users can enter their age, skin type, and primary skin care concerns to find their ideal routine \u2013 then easily add the items to their shopping cart for beautiful skin in no time.<\/li>\n<\/ul>\n<figure id=\"attachment_33409\" aria-describedby=\"caption-attachment-33409\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-33409\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/11\/438815.jpg\" alt=\"With this new consultation tool from L'Oreal Paris, the perfect skincare routine is just three steps away. Users can enter their age, skin type, and primary skin care concerns to find their ideal routine - then easily add the items to their shopping cart for beautiful skin in no time. (PRNewsFoto\/L'Oreal Paris)\" width=\"800\" height=\"326\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/11\/438815.jpg 800w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/11\/438815-150x61.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/11\/438815-300x122.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/11\/438815-768x313.jpg 768w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/11\/438815-696x284.jpg 696w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-33409\" class=\"wp-caption-text\">With this new consultation tool from L&#8217;Oreal Paris, the perfect skincare routine is just three steps away. Users can enter their age, skin type, and primary skin care concerns to find their ideal routine &#8211; then easily add the items to their shopping cart for beautiful skin in no time. (PRNewsFoto\/L&#8217;Oreal Paris)<\/figcaption><\/figure>\n<p><b>Inspired Innovations\u00a0<\/b><\/p>\n<p>In 2017, L&#8217;Or\u00e9al Skin Expert\/<span class=\"xn-location\">Paris<\/span> will unveil Hydra Genius Daily Liquid Care, a new range of lightweight formulas that penetrate the skin with nutrient rich aloe water and hyaluronic acid, providing deep and long-lasting hydration for 72 hours. Designed to help skin of every type, ethnicity and age get the hydration it needs, the three Hydra Genius formulas are customized to provide different finishes: <em>Matte (for oily skin), Glow (for normal to dry skin) and Comfort (for extra dry skin)<\/em>.<\/p>\n<p>As part of the launch of L&#8217;Or\u00e9al Skin Expert\/<span class=\"xn-location\">Paris<\/span> in <span class=\"xn-chron\">June 2016<\/span>, the brand introduced two new product collections to address women&#8217;s most pressing skin care concerns: <em>Revitalift Bright Reveal<\/em>, a dermatologist-inspired collection that visibly reduces both wrinkles and uneven skin tone; and <em>Pure-Clay Masks<\/em>, a line of hybrid cleansers and treatments for detoxing, mattifying and exfoliating skin.<\/p>\n<p><b>Skin Care on Social Media<\/b><\/p>\n<p>As an additional touch point for the growing interest around L&#8217;Or\u00e9al Skin Expert\/<span class=\"xn-location\">Paris<\/span>, the brand created a new Instagram channel, <a href=\"https:\/\/www.instagram.com\/lorealskin\/\" target=\"_blank\" rel=\"nofollow\">@lorealskin<\/a>, to showcase new products, demonstrate skincare routines, inspire and engage with consumers.<\/p>\n<p>For more information, visit <a href=\"http:\/\/www.lorealparisusa.com\/products\/skin-care\" target=\"_blank\" rel=\"nofollow\">lorealparisusa.com\/products\/skin-care<\/a>.<\/p>\n<p><em>Cover image:\u00a0lorealparisusa.com<\/em><\/p>\n<p><strong>Read more:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/beauty\/makeup\/loreal-paris-pushes-its-augmented-reality-beauty-app-with-new-deal\/\" target=\"_blank\">L\u2019Or\u00e9al Paris Pushes Its Augmented Reality Beauty App with New Deal<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new\u00a0L&#8217;Or\u00e9al Paris skin care philosophy, &#8220;Skin Expert\/Paris,&#8221; continues shattering myths of what age used to look like. The brand&#8217;s new philosophy has reinforced L&#8217;Or\u00e9al Paris&#8217; leadership as women&#8217;s partner for beautiful skin at every age through experts, research and new product innovations. Digital Consultation Tools The Skin Expert platform includes an educational, interactive web [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":33410,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[677],"tags":[4325],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;Or\u00e9al Paris Skin Care Philosophy Comes to Life through Interactive Consultation Tools and New Product Collections | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/loreal-paris-skin-care-philosophy-comes-life-interactive-consultation-tools-new-product-collections\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;Or\u00e9al Paris Skin Care Philosophy Comes to Life through Interactive Consultation Tools and New Product Collections | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"The new\u00a0L&#8217;Or\u00e9al Paris skin care philosophy, &#8220;Skin Expert\/Paris,&#8221; continues shattering myths of what age used to look like. 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