{"id":31339,"date":"2016-10-19T09:00:07","date_gmt":"2016-10-19T01:00:07","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=31339"},"modified":"2016-10-19T06:19:56","modified_gmt":"2016-10-18T22:19:56","slug":"mary-kay-can-campaign-showcases-hundreds-real-women-entrepreneurial-dreams","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/mary-kay-can-campaign-showcases-hundreds-real-women-entrepreneurial-dreams\/","title":{"rendered":"Mary Kay &#8220;I CAN&#8221; Campaign Showcases Hundreds of Real Women with Entrepreneurial Dreams"},"content":{"rendered":"<p>Mary Kay Inc. launched its newest advertising campaign \u2013 the<strong> &#8220;I CAN&#8221; campaign<\/strong> in the United States \u2013 that for the first time was created in direct collaboration with the company&#8217;s Independent Beauty Consultants. This unprecedented campaign builds on the inherent values of Mary Kay and its dedication to connecting at a deep level with its target audience by leveraging the use of real people and their stories in its marketing campaigns.<\/p>\n<figure id=\"attachment_31343\" aria-describedby=\"caption-attachment-31343\" style=\"width: 540px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-31343 size-full\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/10\/mary-kay-540.jpeg\" alt=\"Image: mediapost.com\" width=\"540\" height=\"281\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/10\/mary-kay-540.jpeg 540w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/10\/mary-kay-540-150x78.jpeg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/10\/mary-kay-540-300x156.jpeg 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><figcaption id=\"caption-attachment-31343\" class=\"wp-caption-text\">Image: mediapost.com<\/figcaption><\/figure>\n<p>With a goal of amplifying the thousands of stories organically shared by Independent Beauty Consultants on individual and corporate social media channels, the campaign started by seeding the social hashtag <strong>#MyMKLife<\/strong> in 2015. The co-created campaign was developed with stories from the hashtag and activated over the summer, with a &#8220;social-first&#8221; strategy, amplified by paid media to generate additional engagement.<\/p>\n<p>The campaign took shape as Mary Kay entrepreneurs shared inspirational stories and quotes illustrating how the Mary Kay business has positively impacted their lives, including &#8220;I can be me,&#8221; &#8220;I can make a difference, not just an income&#8221; and &#8220;I can be a good example for my kids.&#8221;<\/p>\n<blockquote class=\"td_pull_quote td_pull_center\"><p>&#8220;The &#8216;I CAN&#8217; campaign gave us the chance to showcase, on a national stage, the heart of Mary Kay \u2013 our Independent Sales Force.\u00a0These inspirational women of all walks of life chose the Mary Kay business for many different reasons,&#8221; said\u00a0<span class=\"xn-person\">Sara Friedman<\/span>, Vice President of U.S. Marketing for Mary Kay.<\/p><\/blockquote>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/RdmD3yvy5u0?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/p>\n<p>During the activation stage of the campaign, more than 500 women were photographed and interviewed during Mary Kay Inc.&#8217;s annual Seminar in\u00a0<span class=\"xn-location\">Dallas<\/span>\u00a0to participate as the fresh faces of the campaign. The campaign, a multi-platform initiative, includes digital, broadcast, outdoor and print placements. The campaign was featured in national media outlets, digital billboards in the heart of ever-bustling Times Square, on the company website and on Mary Kay Inc.&#8217;s social channels.<\/p>\n<p>Additionally, Independent Beauty Consultants are featured in the campaign&#8217;s first television commercial, which will be seen by more than 2M+ viewers during Season 15 Episode 6 of the hit show &#8220;Project Runway.&#8221;<\/p>\n<p><strong>Related:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/love-society\/mary-kay-staffs-give-makeover-single-mothers\/\" target=\"_blank\">Beauty Transformation: Mary Kay Staff Gives Makeover for Single Mothers<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mary Kay Inc. launched its newest advertising campaign \u2013 the &#8220;I CAN&#8221; campaign in the United States \u2013 that for the first time was created in direct collaboration with the company&#8217;s Independent Beauty Consultants. This unprecedented campaign builds on the inherent values of Mary Kay and its dedication to connecting at a deep level with [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":31341,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[677],"tags":[3866,3867,724],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mary Kay &quot;I CAN&quot; Campaign Showcases Hundreds of Real Women with Entrepreneurial Dreams | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/mary-kay-can-campaign-showcases-hundreds-real-women-entrepreneurial-dreams\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mary Kay &quot;I CAN&quot; Campaign Showcases Hundreds of Real Women with Entrepreneurial Dreams | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"Mary Kay Inc. launched its newest advertising campaign \u2013 the &#8220;I CAN&#8221; campaign in the United States \u2013 that for the first time was created in direct collaboration with the company&#8217;s Independent Beauty Consultants. 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Mary Kay has been known for its long standing dedication to providing\u2026","rel":"","context":"In &quot;Beauty&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2016\/10\/487709-GB-Top-5-Skin-Care-Flier.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":30175,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/love-society\/mary-kay-staffs-give-makeover-single-mothers\/","url_meta":{"origin":31339,"position":3},"title":"Beauty Transformation: Mary Kay Staff Gives Makeover for Single Mothers","date":"Oct 5, 2016","format":false,"excerpt":"A total of RM 30,000 was raised by Mary Kay Malaysia\u00a0through the sale of the brand's lipsticks Beauty That Counts\u00ae and channeled to HOPE Worldwide Malaysia to help make the lives of women and children in need just a bit more beautiful. Mary Kay has held a pampering and beauty\u2026","rel":"","context":"In &quot;Love &amp; Society&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2016\/10\/DSC03212.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":70736,"url":"https:\/\/www.pamper.my\/news\/uncategorized\/mary-kay-malaysia-6th-beauty-centre-ipoh-perak\/","url_meta":{"origin":31339,"position":4},"title":"Mary Kay Opens Its 6th Beauty Center In Ipoh, Perak","date":"Mar 28, 2018","format":false,"excerpt":"Mary Kay Malaysia unveiled its new Beauty Center here in Ipoh, Perak which officially marks it as its 6th beauty center in Malaysia alone and the first in the northern region. It has been designed to offer multi-sensory experience to its beauty consultants and customers, featuring complete beauty amenities such\u2026","rel":"","context":"In \"Beauty Center\"","img":{"alt_text":"Mary Kay Opens Its 6th Beauty Centre In Ipoh, Perak-Pamper.my","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2018\/03\/Mary-Kay-Independent-Beauty-Consultants.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2602,"url":"https:\/\/www.pamper.my\/news\/beauty\/makeup\/mary-kay-launched-dream-beautiful-contest-2015\/","url_meta":{"origin":31339,"position":5},"title":"Mary Kay Launched Dream Beautiful Contents 2015","date":"Aug 7, 2015","format":"video","excerpt":"Mary Kay 2015 Dream Beautiful Contest Discovers New Face of Beauty in Asia Pacific Mary Kay\u00a0launched its Asia Pacific 2015 Dream Beautiful Contest\u00a0during a makeup sharing session held in Kuala Lumpur on 6\u00a0Aug 2015. The contest is in its third year\u00a0and\u00a0is a regional makeover competition celebrating the making of Asia\u2019s\u2026","rel":"","context":"In &quot;Beauty&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2015\/08\/maxresdefault4.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/31339"}],"collection":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/comments?post=31339"}],"version-history":[{"count":4,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/31339\/revisions"}],"predecessor-version":[{"id":31345,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/31339\/revisions\/31345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media\/31341"}],"wp:attachment":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media?parent=31339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/categories?post=31339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/tags?post=31339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}