{"id":25790,"date":"2016-08-05T16:00:28","date_gmt":"2016-08-05T08:00:28","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=25790"},"modified":"2016-08-22T14:14:16","modified_gmt":"2016-08-22T06:14:16","slug":"theres-a-new-eyewear-brand-in-town-its-called-999-9","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/theres-a-new-eyewear-brand-in-town-its-called-999-9\/","title":{"rendered":"There’s a New Eyewear Brand In Town & It’s Called 999.9"},"content":{"rendered":"

999.9 (read as Four Nines)<\/a> is a brand established in September 1995, as a pure domestic eyeglasses frame brand by a group of experts who have over 10 years of experience working as a seller and optician. The brand name is originated from the quality indication of pure gold. As you may know, 999.9 are engraved only on ingots of pure gold, denoting gold at highest quality.<\/p>\n

\"13495044_1034231426654147_2368855548649780725_n\"The company does not focus on being trendy. Instead, 999.9 aims to be “the standard of eyewear.” As they believe, a good pair of eyewear should have three criterias\u00a0– comfortable to wear, strong and durable, and easy to adjust.<\/p>\n

Most of us have probably know that hinges take over almost all mechanical forces acting on eyeglasses. In regards to that, Gyaku-R hinge, 999.9’s symbolic eyeglass hinge which comes in the form of reverse R shape, greatly reduces the stress applied to the frame and disperse the force providing comfort when you wear.<\/p>\n

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Gyaku-R hinge.<\/figcaption><\/figure>\n

999.9 sole distributor in Malaysia, Eyewear Creations has held a launch event at G Tower yesterday, to unveil 999.9 eyewear collections in conjunction with the launch of 999.9 in Malaysia.<\/p>\n

A demonstration took place by Executive Director, Head of Merchandise, Publicity + Promotion of 999.9, Itabashi Toshiyuki, as part of the launches to showcase\u00a0how 999.9 staff provides detailed adjustments of the frame width and balancing out the nose area by fitting.<\/p>\n

\"13898514_1244199688924603_1717542729_o\"<\/p>\n

\"13901743_1244199555591283_232346726_o\"\"13950467_1244199375591301_1544156215_o\"Some of the 999.9 latest eyewear collections were displayed to allow the guests have a closer touch and feel.<\/p>\n\r\n