{"id":21298,"date":"2016-05-30T10:00:29","date_gmt":"2016-05-30T02:00:29","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=21298"},"modified":"2016-05-30T02:00:57","modified_gmt":"2016-05-29T18:00:57","slug":"boss-the-scent-for-her-launch-in-new-york","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/boss-the-scent-for-her-launch-in-new-york\/","title":{"rendered":"BOSS THE SCENT for Her Launch in New York"},"content":{"rendered":"

The worlds of fashion, film and music got up close and personal for the launch of BOSS THE SCENT for her<\/strong> \u2013 the first seductive fragrance for women from HUGO BOSS.<\/p>\n

The launch event hosted by BOSS Womenswear Artistic Director, Jason Wu whose creative direction led the design of BOSS THE SCENT for her; was also joined by the two faces of the new campaign: British actor, Theo James and German model Anna Ewers as they welcomed guests to an elegant townhouse in Manhattan\u2019s Upper East Side.<\/p>\n

\"NEW<\/a>
Model Anna Ewers and designer Jason Wu attended the launch of Boss The Scent For Her on May 10, 2016 in New York City. (Photo by Jamie McCarthy\/Getty Images for BOSS PARFUMS )<\/figcaption><\/figure>\n
\"attends<\/a>
British actor, Theo James and German model Anna Ewers attended the launch of Boss The Scent For Her on May 10, 2016 in New York City.<\/figcaption><\/figure>\n

A glamorous line-up of guests, including close personal friends of Jason, gathered to mark the release of the sublime and captivating new female fragrance launching globally on August 1, 2016.<\/p>\n

BOSS THE SCENT for her is inspired by the art of seduction and getting closer. The luxurious and sensual new fragrance is the inimitable female counterpart to the male fragrance, THE SCENT for him that was successfully launched in 2015.<\/p>\n","protected":false},"excerpt":{"rendered":"

The worlds of fashion, film and music got up close and personal for the launch of BOSS THE SCENT for her \u2013 the first seductive fragrance for women from HUGO BOSS. The launch event hosted by BOSS Womenswear Artistic Director, Jason Wu whose creative direction led the design of BOSS THE SCENT for her; was […]<\/p>\n","protected":false},"author":9,"featured_media":21301,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38],"tags":[2185],"yoast_head":"\nBOSS THE SCENT for Her Launch in New York | Pamper.My<\/title>\n<meta name=\"description\" content=\"The worlds of fashion, film and music got up close and personal for the launch of BOSS THE SCENT for her \u2013 the first seductive fragrance for women from HUGO BOSS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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This new Boss perfume is a\u00a0joyful fragrance with a signature trail,\u00a0embodies the\u2026","rel":"","context":"In "Body"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2021\/10\/BOSS-ALIVE-Eau-de-Parfum-Campaign-Visual-with-Emma-Roberts-1.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":93259,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/boss-eyewear-fall-winter-2019-sharpenyourfocus-with-wu-zhun-as-their-asian-ambassador\/","url_meta":{"origin":21298,"position":5},"title":"BOSS Eyewear Fall\/Winter 2019 #SharpenYourFocus with Wu Zhun as Their Asian Ambassador","date":"Oct 29, 2019","format":false,"excerpt":"Deriving from the success of the previous campaign, BOSS launches it\u2019s the latest campaign with mandarin speaking Film star & Entrepreneur, Wu Chun. This season, with a curator\u2019s eye, BOSS celebrates the art of elevated style. The BOSS man takes inspiration from the Manhattan\/New York\u2019s Chelsea district art scene. Their\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2019\/10\/Pamper.My_BOSS-Eyewear-FW-2019-1.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/21298"}],"collection":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/comments?post=21298"}],"version-history":[{"count":0,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/21298\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media\/21301"}],"wp:attachment":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media?parent=21298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/categories?post=21298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/tags?post=21298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}