{"id":20257,"date":"2016-05-12T14:00:21","date_gmt":"2016-05-12T06:00:21","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=20257"},"modified":"2016-05-11T19:55:04","modified_gmt":"2016-05-11T11:55:04","slug":"clean-eating-top-food-beverages-trends-for-2016","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/health\/diet-nutrition\/clean-eating-top-food-beverages-trends-for-2016\/","title":{"rendered":"Clean Eating: Top Food &#038; Beverages Trends for 2016"},"content":{"rendered":"<p><strong>The &#8220;clean eating&#8221; trend has inspired a back to basics approach in product development and is an overarching theme in Innova Market Insights&#8217; Top Ten Trends list for 2016<\/strong>.<\/p>\n<p>New global products tracked with &#8220;organic&#8221; claim have risen from 6.3% in the first half of 2013 to 9.5% in the first half of 2015. A surge in &#8220;free from&#8221; launches and &#8220;flexitarian&#8221; options has also been reported.<\/p>\n<figure id=\"attachment_20266\" aria-describedby=\"caption-attachment-20266\" style=\"width: 400px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/eat-clean.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20266\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/eat-clean.jpg\" alt=\"Image: puresimplejuice.com\" width=\"400\" height=\"400\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/eat-clean.jpg 612w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/eat-clean-150x150.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/eat-clean-300x300.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/eat-clean-420x420.jpg 420w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><figcaption id=\"caption-attachment-20266\" class=\"wp-caption-text\">Image: puresimplejuice.com<\/figcaption><\/figure>\n<blockquote class=\"td_pull_quote td_pull_center\"><p>&#8220;Clean and clear labeling and &#8216;free from&#8217; foods have all gained traction and moved on to the next level during 2015,&#8221; reports <span class=\"xn-person\">Lu Ann Williams<\/span>, Director of Innovation at Innova Market Insights.<\/p><\/blockquote>\n<p>&#8220;While other emerging trends for 2016 include the rise of the part-time vegetarian (&#8216;flexitarian&#8217;) consumer, interest in a return to food processing the natural or old-fashioned way, the search for permissible indulgence and the re-establishment of links to &#8216;real&#8217; food.&#8221;<\/p>\n<h3>Top Trends for 2016 are led by:<\/h3>\n<h3><a href=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/Innova-Market-Insights-Top-10-Trends-for-2016.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20259\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/Innova-Market-Insights-Top-10-Trends-for-2016.jpg\" alt=\"Innova-Market-Insights-Top-10-Trends-for-2016\" width=\"800\" height=\"424\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/Innova-Market-Insights-Top-10-Trends-for-2016.jpg 800w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/Innova-Market-Insights-Top-10-Trends-for-2016-150x80.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/Innova-Market-Insights-Top-10-Trends-for-2016-300x159.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/Innova-Market-Insights-Top-10-Trends-for-2016-696x369.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/Innova-Market-Insights-Top-10-Trends-for-2016-792x420.jpg 792w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a>1. Organic Growth for Clear Label<\/h3>\n<p>&#8220;Clear label&#8221; established itself as a key trend in 2015, with greater transparency and the focus on simpler products with fewer artificial additives taking &#8220;clean label&#8221; to the next level. The biggest surge in NPD has been reported in organic products, indicating that this will be a key platform going forward in the short term, although the challenges involved may result in more beneficial platforms for clear label in the longer term.<\/p>\n<figure id=\"attachment_20261\" aria-describedby=\"caption-attachment-20261\" style=\"width: 400px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/OrganicGrowth.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20261\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/OrganicGrowth.jpg\" alt=\"Image: tac-focus.com\" width=\"400\" height=\"400\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/OrganicGrowth.jpg 403w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/OrganicGrowth-150x150.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/OrganicGrowth-300x300.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><figcaption id=\"caption-attachment-20261\" class=\"wp-caption-text\">Image: tac-focus.com<\/figcaption><\/figure>\n<h3>2. Free From For All<\/h3>\n<p>Many consumers don&#8217;t actually need products that are free from gluten, wheat and dairy, but are demanding them anyway, as they believe them to be healthier. Industry has little choice but to respond and the recent surge in mainstream gluten free products has been incredible. Other &#8220;free from&#8221; platforms are also gathering pace.<\/p>\n<figure id=\"attachment_20262\" aria-describedby=\"caption-attachment-20262\" style=\"width: 400px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/gluten-free.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20262\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/gluten-free.jpg\" alt=\"Image: gurl.com\" width=\"400\" height=\"333\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/gluten-free.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/gluten-free-150x125.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><figcaption id=\"caption-attachment-20262\" class=\"wp-caption-text\">Image: gurl.com<\/figcaption><\/figure>\n<h3>3. The &#8220;Flexitarian&#8221; Effect<\/h3>\n<p>The rise of part-time vegetarians, who have reduced their meat consumption because of health, sustainability and animal welfare concerns, is having a major impact on new product activity. This includes the technological development and promotion of better-tasting products more reminiscent of meat, as well as the use of alternative protein sources and more animal-friendly processes.<\/p>\n<figure id=\"attachment_20263\" aria-describedby=\"caption-attachment-20263\" style=\"width: 400px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/The-Flexitarian-Diet.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20263\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/The-Flexitarian-Diet.jpg\" alt=\"Image: forskolindanger.com\" width=\"400\" height=\"532\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/The-Flexitarian-Diet.jpg 263w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/The-Flexitarian-Diet-113x150.jpg 113w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/The-Flexitarian-Diet-225x300.jpg 225w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><figcaption id=\"caption-attachment-20263\" class=\"wp-caption-text\">Image: forskolindanger.com<\/figcaption><\/figure>\n<h3>4. Processing the Natural Way<\/h3>\n<p>Established food processing practices that have been around for centuries are in the spotlight. They bring with them a natural and authentic image to counteract some of the negative perceptions of heavily processed foods. The health benefits of fermented foods are seeing increasing awareness among western consumers. Newer technologies such as HPP may also succeed if they are seen as a fresh alternative to using preservatives.<\/p>\n<figure id=\"attachment_20264\" aria-describedby=\"caption-attachment-20264\" style=\"width: 400px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/processed-food.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-20264\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/processed-food.jpg\" alt=\"Image: bbcomcdn.com\" width=\"400\" height=\"244\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/processed-food.jpg 560w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/processed-food-150x91.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/processed-food-300x183.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><figcaption id=\"caption-attachment-20264\" class=\"wp-caption-text\">Image: bbcomcdn.com<\/figcaption><\/figure>\n<h3>5. Green Light for Vegetables<\/h3>\n<p>Consumers know that they need to eat more greens, but shy away because of taste expectations. Children can be encouraged to eat more through hidden vegetable products, while the rise of fusion smoothies and high vegetable pastas indicates that adults can also be encouraged to increase their intake.<\/p>\n<figure id=\"attachment_20265\" aria-describedby=\"caption-attachment-20265\" style=\"width: 400px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/Green-Smoothie.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20265\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/Green-Smoothie.jpg\" alt=\"Image: youngandraw.com\" width=\"400\" height=\"267\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/Green-Smoothie.jpg 400w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/Green-Smoothie-150x100.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/Green-Smoothie-300x200.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><figcaption id=\"caption-attachment-20265\" class=\"wp-caption-text\">Image: youngandraw.com<\/figcaption><\/figure>\n<p><strong>Related:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/health\/diet-nutrition\/heres-the-difference-between-vegan-and-plant-based-diet\/\">Here\u2019s the Difference between Vegan and Plant-Based Diet<\/a><\/strong><\/p>\n<p>The other trends identified by Innova Market Insights are: <b>Creating a &#8220;Real&#8221; Link, Small Players, Big Ideas, Beyond the Athlete, The Indulgence Alibi <\/b>and<b> Tastes for New Experiences<\/b>.<\/p>\n<p><em>&#8211; Source: PRNewswire \/\u00a0Innova Market Insights<\/em><\/p>\n<p><strong>Recommended for you:<br \/>\n<a href=\"https:\/\/www.pamper.my\/news\/health\/healthy-eating-pattern-recommended-by-the-new-usda-dietary-guidelines\/\">Healthy Eating Pattern Recommended by the New USDA Dietary Guidelines<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The &#8220;clean eating&#8221; trend has inspired a back to basics approach in product development and is an overarching theme in Innova Market Insights&#8217; Top Ten Trends list for 2016. New global products tracked with &#8220;organic&#8221; claim have risen from 6.3% in the first half of 2013 to 9.5% in the first half of 2015. A [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20258,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[32],"tags":[2018],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Clean Eating: Top Food &amp; Beverages Trends for 2016 | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/health\/diet-nutrition\/clean-eating-top-food-beverages-trends-for-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clean Eating: Top Food &amp; Beverages Trends for 2016 | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"The &#8220;clean eating&#8221; trend has inspired a back to basics approach in product development and is an overarching theme in Innova Market Insights&#8217; Top Ten Trends list for 2016. 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