{"id":20220,"date":"2016-05-11T17:00:50","date_gmt":"2016-05-11T09:00:50","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=20220"},"modified":"2016-05-11T16:31:54","modified_gmt":"2016-05-11T08:31:54","slug":"biotherm-homme-and-david-beckham-sign-long-term-partnership-to-develop-a-mens-grooming-products","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/biotherm-homme-and-david-beckham-sign-long-term-partnership-to-develop-a-mens-grooming-products\/","title":{"rendered":"Biotherm Homme and David Beckham Sign Long-Term Partnership to Develop a Men&#8217;s Grooming Products"},"content":{"rendered":"<p><strong>L\u2019Or\u00e9al Luxe\u2019s brand Biotherm Homme<\/strong>, N\u00b01 in premium men\u2019s skincare<sup>1<\/sup>, and Seven Global, David Beckham and Simon Fuller\u2019s joint venture with Global Brands (SEHK:787), today announce an unprecedented long-term partnership to develop a men\u2019s grooming line. The collection, of both skincare and daily grooming products, will launch in 2017.<\/p>\n<p>As part of the collaboration, England\u2019s football icon becomes Biotherm Homme\u2019s first global ambassador. David Beckham\u2019s first Biotherm Homme campaign, for the brand\u2019s N\u00b01 moisturizer Aquapower will break online in June.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/6_BIFAjDT90?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/p>\n<blockquote class=\"td_pull_quote td_pull_center\"><p>\u201cI\u2019m excited to be working with Biotherm Homme,\u201d said David Beckham. \u201cI\u2019ve been thinking about developing a skincare range for a long time and it wasn\u2019t until I started speaking with Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labor very soon.\u201d<\/p><\/blockquote>\n<p>\u201cThe partnership between Biotherm Homme and David Beckham is set to shift the boundaries in the men\u2019s skincare category and reinforce our brand\u2019s leadership,\u201d said David Fridlevski, Biotherm General Manager. \u201cIt\u2019s the first time a male celebrity of this stature has developed a skincare collection. We\u2019re proud to be David Beckham\u2019s partner of choice to develop his vision of skincare, and we\u2019re delighted to welcome him as a new brand ambassador.\u201d<\/p>\n<p>&#8220;Men\u2019s grooming represents a significant opportunity for our business,\u201d said Jason Weisenfeld, President of Seven Global. \u201cWith Biotherm Homme, we now\u00a0have the perfect partner to become a best-in-class, global leader in men\u2019s skincare.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20221\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/David-Beckham.jpg\" alt=\"David-Beckham\" width=\"2500\" height=\"893\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/David-Beckham.jpg 2500w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/David-Beckham-150x54.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/David-Beckham-300x107.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/David-Beckham-1024x366.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/David-Beckham-696x249.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/David-Beckham-1176x420.jpg 1176w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/p>\n<p>By entering a several year partnership, Biotherm Homme and David Beckham plan to impact male behavior with regard to skincare. Recently voted \u201cSexiest Man Alive\u201d by People magazine, famous worldwide for his impressive record in sport, respected for being devoted to his family and his philanthropic work on behalf of UNICEF, David Beckham is considered a leading influential across generations of men.<\/p>\n<p><em>&#8211; Photo Credits:\u00a0Biotherm Homme<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Or\u00e9al Luxe\u2019s brand Biotherm Homme, N\u00b01 in premium men\u2019s skincare1, and Seven Global, David Beckham and Simon Fuller\u2019s joint venture with Global Brands (SEHK:787), today announce an unprecedented long-term partnership to develop a men\u2019s grooming line. The collection, of both skincare and daily grooming products, will launch in 2017. As part of the collaboration, England\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20222,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[20,677],"tags":[2017,1171],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Biotherm Homme and David Beckham Sign Long-Term Partnership to Develop a Men&#039;s Grooming Products | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/biotherm-homme-and-david-beckham-sign-long-term-partnership-to-develop-a-mens-grooming-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Biotherm Homme and David Beckham Sign Long-Term Partnership to Develop a Men&#039;s Grooming Products | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"L\u2019Or\u00e9al Luxe\u2019s brand Biotherm Homme, N\u00b01 in premium men\u2019s skincare1, and Seven Global, David Beckham and Simon Fuller\u2019s joint venture with Global Brands (SEHK:787), today announce an unprecedented long-term partnership to develop a men\u2019s grooming line. 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As part of the collaboration, England\u2019s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/biotherm-homme-and-david-beckham-sign-long-term-partnership-to-develop-a-mens-grooming-products\/\" \/>\n<meta property=\"og:site_name\" content=\"Pamper.My\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-11T09:00:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-11T08:31:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/05\/David-Beckham1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sue\" \/>\n\t<meta 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