{"id":18211,"date":"2016-04-18T10:00:52","date_gmt":"2016-04-18T02:00:52","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=18211"},"modified":"2016-04-17T21:37:30","modified_gmt":"2016-04-17T13:37:30","slug":"hms-world-recycle-week-recycle-your-clothes-receive-discount-voucher-april-18-24","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/hms-world-recycle-week-recycle-your-clothes-receive-discount-voucher-april-18-24\/","title":{"rendered":"H&M’s World Recycle Week: Recycle Your Clothes & Receive Discount Voucher | April 18-24"},"content":{"rendered":"

As part of H&M\u2019s goal to close the loop in fashion, recycling unwanted garments to create recycled textile fibers for new products, the brand will be running a global campaign<\/strong> “World Recycle Week” with a collaboration with Southeast Asia\u2019s leading ride-hailing platform, Grab,\u00a0<\/b>from\u00a0April 18-24, 2016<\/strong>.\u00a0H&M aims to collect 1,000 tonnes of unwanted or worn out garments from customers worldwide in more\u00a0than 3,600 stores during the campaign period.<\/p>\n

The H&M Garment Collecting initiative was launched in 2013. During World Recycle Week, for every bag of unwanted textiles donated in any H&M store, customers will receive 2 vouchers worth 15% off one item. For every kilogram collected, 2 euro cents will be donated to UNICEF Malaysia.<\/strong><\/p>\n

\"Close<\/p>\n

London based artist M.I.A. is the front figure of H&M’s World Recycle Week initiative, and is featured in a video inspiring customers to recycle their old or unwanted clothes. With her personal style, interest for sustainability and passion for the environment, M.I.A. personifies the conscious consumer with a social awareness.<\/p>\n

\u201cWorld Recycle Week is about embracing important environmental issues such as the landfills, and highlighting a global movement,<\/em>\u201d\u00a0says M.I.A.<\/p><\/blockquote>\n

\"M.I.A.<\/a><\/p>\n

To raise awareness M.I.A. wrote the song \u2018Rewear it\u2019 exclusively for H&M and the World Recycle Week campaign. H&M has worked closely with choreographer Aaron Sillis to interpret M.I.A.\u2019s music and lyrics into dance moves for the campaign\u2019s video.<\/p>\n