What makes a gift truly special?<\/p>\n
Perhaps it is not the sparkle, the price tag or even the moment it is unwrapped. Perhaps it is the feeling behind it \u2014 and the memories it carries long after the holidays are over.<\/p>\n
For Ferragamo Holiday 2026<\/strong>, the Italian luxury house puts that feeling front and centre with \u201cThe Joy of Loving\u201d<\/strong>, a cinematic campaign celebrating family, connection and the beauty of things made to be cherished.<\/p>\n At its heart is a simple idea: love is worth holding onto.<\/strong><\/p>\n Rooted in Ferragamo\u2019s own family history, the campaign reflects a legacy built across generations.<\/p>\n From founder Salvatore Ferragamo\u2019s creativity and ambition to his wife Wanda\u2019s role in continuing the family legacy, Ferragamo has always been shaped by the people behind the house.<\/p>\n Creative Director Maximilian Davis brings that sentiment into the Holiday 2026 campaign, imagining fashion not simply as something to wear, but as something that can be loved, kept and eventually passed down.<\/p>\n Because the best luxury pieces are never really \u201cjust fashion\u201d.<\/p>\n They become part of your story.<\/p>\n Directed by Clara Cullen, photographed by Ilya Lipkin and styled by Miyako Bellizzi, the campaign opens with none other than Kris Jenner<\/strong>.<\/p>\nA Holiday Story About Love<\/h3>\n
Kris Jenner Takes Centre Stage<\/h3>\n