{"id":142574,"date":"2026-10-27T11:29:02","date_gmt":"2026-10-27T03:29:02","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=142574"},"modified":"2026-10-27T11:40:38","modified_gmt":"2026-10-27T03:40:38","slug":"infinite-launches-in-malaysia-with-a-new-approach-to-scalp-care","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/infinite-launches-in-malaysia-with-a-new-approach-to-scalp-care\/","title":{"rendered":"infinit\u00e9 Launches in Malaysia with a New Approach to Scalp Care"},"content":{"rendered":"<p>Dandruff is common, but finding the right scalp-care routine can be a challenge. Malaysian-born brand infinit\u00e9 is taking a more considered approach, starting with two products designed to tackle the issue.<\/p>\n<p>Launched at HIPSALONS, Menara KEN TTDI, Kuala Lumpur, the brand introduced its <strong>Anti-Dandruff Scalp Renewal Shampoo<\/strong> and <strong>Scalp Renewal Serum<\/strong>, built around its philosophy of \u201cIngredients With Intention\u201d.<\/p>\n<div id='gallery-1' class='gallery galleryid-142574 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2026\/10\/infinite-Anti-Dandruff-Scalp-Renewal-Shampoo.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"744\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2026\/10\/infinite-Anti-Dandruff-Scalp-Renewal-Shampoo.jpeg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-142575\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-142575'>\n\t\t\t\tinfinite Anti-Dandruff Scalp Renewal Shampoo\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2026\/10\/infinite-Scalp-Renewal-Serum.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"744\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2026\/10\/infinite-Scalp-Renewal-Serum.jpeg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-142577\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-142577'>\n\t\t\t\tinfinite Scalp Renewal Serum\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>Rather than relying on broad marketing claims, infinit\u00e9 focuses on ingredient transparency, publishing the percentages of its headline actives. The shampoo combines 0.7% Piroctone Olamine for dandruff control with niacinamide and ceramides to support scalp care. The leave-on serum adds prebiotics to its formula, creating a simple two-step routine: cleanse, then replenish.<\/p>\n<figure id=\"attachment_142576\" aria-describedby=\"caption-attachment-142576\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-142576\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2026\/10\/infinite-haircare-launch.jpg\" alt=\"\" width=\"800\" height=\"533\" \/><figcaption id=\"caption-attachment-142576\" class=\"wp-caption-text\">(from left to right): Nishan Veerakumar (Chief Executive Officer of Intramiles), Ridzwan Hamzah (Joint Managing Director at PEMANDU Associates), Leon Jala (Group Chief Executive Officer of PEMANDU Group), Larvin Rengasamy (Managing Director of Aeternia Sdn Bhd), Woody Ang (Managing Director of PEMANDU Capital), Aida Azmi (Joint Managing Director of PEMANDU Associates)<\/figcaption><\/figure>\n<p>Developed in Malaysia by Aeternia Sdn. Bhd., a PEMANDU Capital portfolio company, infinit\u00e9 draws on consumer research and local manufacturing expertise to address everyday scalp concerns, including flakes, oiliness and itchiness in a warm, humid climate.<\/p>\n<p>The range is priced at RM108 for the 300ml shampoo and RM122 for the 90ml serum. A complete set retails at RM230, with an introductory price of RM199 until 31 October 2026.<\/p>\n<p>Both products are available on <a href=\"https:\/\/www.tiktok.com\/@infinite_mys\" target=\"_blank\" rel=\"noopener\">TikTok Shop<\/a> and <a href=\"https:\/\/shopee.com.my\/infinite_mys\" target=\"_blank\" rel=\"noopener\">Shopee Malaysia<\/a>, with more information at <a href=\"https:\/\/infinitemy.com\" target=\"_blank\" rel=\"noopener\">infinitemy.com<\/a>.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DelvNecN2FE\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DelvNecN2FE\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/beauty\/tresemme-silk-press-malaysia-launch-heatless-hair-straightening\/\" target=\"_blank\" rel=\"noopener\">TRESemm\u00e9 Silk Press Makes Its Malaysia Debut with a Heatless Hair Revolution<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dandruff is common, but finding the right scalp-care routine can be a challenge. Malaysian-born brand infinit\u00e9 is taking a more considered approach, starting with two products designed to tackle the issue. Launched at HIPSALONS, Menara KEN TTDI, Kuala Lumpur, the brand introduced its Anti-Dandruff Scalp Renewal Shampoo and Scalp Renewal Serum, built around its philosophy [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":142578,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,28,2699],"tags":[12496,12716,7706,1864],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>infinit\u00e9 Launches in Malaysia with a New Approach to Scalp Care | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/beauty\/infinite-launches-in-malaysia-with-a-new-approach-to-scalp-care\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"infinit\u00e9 Launches in Malaysia with a New Approach to Scalp Care | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"Dandruff is common, but finding the right scalp-care routine can be a challenge. 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Launched at HIPSALONS, Menara KEN TTDI, Kuala Lumpur, the brand introduced its Anti-Dandruff Scalp Renewal Shampoo and Scalp Renewal Serum, built around its philosophy [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pamper.my\/news\/beauty\/infinite-launches-in-malaysia-with-a-new-approach-to-scalp-care\/\" \/>\n<meta property=\"og:site_name\" content=\"Pamper.My\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-27T03:29:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-27T03:40:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2026\/10\/infinite-shampoo-and-serum.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"710\" 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