{"id":142526,"date":"2026-10-21T14:18:11","date_gmt":"2026-10-21T06:18:11","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=142526"},"modified":"2026-10-21T15:52:07","modified_gmt":"2026-10-21T07:52:07","slug":"tresemme-silk-press-malaysia-launch-heatless-hair-straightening","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/tresemme-silk-press-malaysia-launch-heatless-hair-straightening\/","title":{"rendered":"TRESemm\u00e9 Silk Press Makes Its Malaysia Debut with a Heatless Hair Revolution"},"content":{"rendered":"

TRESemm\u00e9 Malaysia turned heads at Sunway Pyramid with the launch of TRESemm\u00e9 Silk Press<\/strong>, its first-ever heatless straightening treatment, promising up to 100 hours of silky, straight-looking hair.<\/p>\n

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(l-r) Hong Ee-Fen, Director of Customer Business Development Unilever Malaysia, Carrol Tan, Head of Trading Watsons Malaysia & Farhana-Mohd. Nasir, Director of Marketing & Customer Strategic Planning Unilever Malaysia.<\/figcaption><\/figure>\n

Held from 14 to 18 October 2026, The Silk Press Experience<\/strong> brought beauty and innovation together in an immersive showcase. Guests explored the science behind the new range, discovered its four-step haircare routine and tried an interactive AI Hair Analysis station to visualise their very own Silk Press look.<\/p>\n

\"TRESemm\u00e9 <\/a> <\/div> <\/div>
\"TRESemm\u00e9 <\/a> <\/div> <\/div> <\/div> <\/div>\n

The secret behind the sleek is Amino Press [20] Technology<\/strong>. This innovative formula works to gradually realign hair cuticles, leaving hair looking smoother, straighter and silkier \u2014 all without reaching for a heat styling tool.<\/p>\n

And there’s science behind the shine. In a study cited by TRESemm\u00e9, 96% of users noticed visibly smoother, sleeker hair, while straightening results improved by up to 35% after four weeks of use. A promising new way to achieve that freshly styled look, minus the heat.<\/p>\n

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The four-step line-up features a Pre-Wash Treatment Ampoule, Smoothing Sulfate-Free Shampoo, Sculpting Hair Mask and Finisher Serum<\/strong>. Think salon-inspired sleekness, made simple for everyday haircare.<\/p>\n

Discover TRESemm\u00e9 Silk Press, priced from RM29.90, exclusively at Watsons Malaysia stores nationwide and online<\/a>.<\/p>\n

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