{"id":140698,"date":"2026-07-09T10:30:12","date_gmt":"2026-07-09T02:30:12","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=140698"},"modified":"2026-07-09T10:51:51","modified_gmt":"2026-07-09T02:51:51","slug":"fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/","title":{"rendered":"FINO and N E O Celebrate the Connection Between Fashion, Beauty and Hair Confidence"},"content":{"rendered":"<p>For Gen Z, fashion is more than just what you wear \u2014 it is a reflection of personality, creativity and confidence. Now, hair has become an equally important part of personal style, completing every look with a touch of individuality.<\/p>\n<p>Japanese haircare brand <strong>FINO Malaysia<\/strong> recently partnered with Malaysian fashion label <strong>N E O<\/strong> for an exclusive experience celebrating the relationship between fashion, beauty and self-expression. Bringing together influencers, media and content creators, the event highlighted how healthy, beautiful hair can enhance confidence and become an essential part of everyday style.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-140702\" src=\"https:\/\/media.pamper.my\/2026\/07\/Contest-Style-Starts-With-Fino.jpeg\" alt=\"\" width=\"800\" height=\"800\" srcset=\"https:\/\/media.pamper.my\/2026\/07\/Contest-Style-Starts-With-Fino.jpeg 800w, https:\/\/media.pamper.my\/2026\/07\/Contest-Style-Starts-With-Fino-300x300.jpeg 300w, https:\/\/media.pamper.my\/2026\/07\/Contest-Style-Starts-With-Fino-150x150.jpeg 150w, https:\/\/media.pamper.my\/2026\/07\/Contest-Style-Starts-With-Fino-768x768.jpeg 768w, https:\/\/media.pamper.my\/2026\/07\/Contest-Style-Starts-With-Fino-696x696.jpeg 696w, https:\/\/media.pamper.my\/2026\/07\/Contest-Style-Starts-With-Fino-420x420.jpeg 420w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-140701\" src=\"https:\/\/media.pamper.my\/2026\/07\/Contest-Exclusive-Fino-Set.jpeg\" alt=\"\" width=\"800\" height=\"800\" srcset=\"https:\/\/media.pamper.my\/2026\/07\/Contest-Exclusive-Fino-Set.jpeg 800w, https:\/\/media.pamper.my\/2026\/07\/Contest-Exclusive-Fino-Set-300x300.jpeg 300w, https:\/\/media.pamper.my\/2026\/07\/Contest-Exclusive-Fino-Set-150x150.jpeg 150w, https:\/\/media.pamper.my\/2026\/07\/Contest-Exclusive-Fino-Set-768x768.jpeg 768w, https:\/\/media.pamper.my\/2026\/07\/Contest-Exclusive-Fino-Set-696x696.jpeg 696w, https:\/\/media.pamper.my\/2026\/07\/Contest-Exclusive-Fino-Set-420x420.jpeg 420w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Known for its signature <strong>FINO Premium Touch Hair Mask<\/strong> and beauty serum technology, FINO focuses on repairing damage, replenishing moisture and delivering smooth, manageable hair that can be effortlessly finger-combed. The brand has also expanded its range with the <strong>FINO Premium Touch Shampoo and Conditioner<\/strong>, offering a complete haircare routine for healthier-looking hair.<\/p>\n<p>&nbsp;<\/p>\n<div id='gallery-1' class='gallery galleryid-140698 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/media.pamper.my\/2026\/07\/FINO-HAIR-MASK.png'><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/media.pamper.my\/2026\/07\/FINO-HAIR-MASK.png\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-140703\" srcset=\"https:\/\/media.pamper.my\/2026\/07\/FINO-HAIR-MASK.png 600w, https:\/\/media.pamper.my\/2026\/07\/FINO-HAIR-MASK-300x300.png 300w, https:\/\/media.pamper.my\/2026\/07\/FINO-HAIR-MASK-150x150.png 150w, https:\/\/media.pamper.my\/2026\/07\/FINO-HAIR-MASK-420x420.png 420w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-140703'>\n\t\t\t\tFINO Hair Mask\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/media.pamper.my\/2026\/07\/HAIR-OIL-FINO.png'><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/media.pamper.my\/2026\/07\/HAIR-OIL-FINO.png\" class=\"attachment-large size-large\" alt=\"\" aria-describedby=\"gallery-1-140704\" srcset=\"https:\/\/media.pamper.my\/2026\/07\/HAIR-OIL-FINO.png 600w, https:\/\/media.pamper.my\/2026\/07\/HAIR-OIL-FINO-300x300.png 300w, https:\/\/media.pamper.my\/2026\/07\/HAIR-OIL-FINO-150x150.png 150w, https:\/\/media.pamper.my\/2026\/07\/HAIR-OIL-FINO-420x420.png 420w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-140704'>\n\t\t\t\tFINO Hair Oil\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>The collaboration reflects FINO\u2019s commitment to connecting with young Malaysians who view beauty as a form of personal expression. Together with N E O, the brand showcased that every great outfit deserves great hair \u2014 because confidence starts from the way you feel.<\/p>\n<p>Available exclusively at <strong>Watsons and AEON Wellness stores nationwide<\/strong>, FINO continues to inspire consumers to embrace their unique style with beautiful, healthy hair.<\/p>\n<p>For more information and promotions, follow FINO Malaysia\u2019s official channels on <a href=\"https:\/\/www.facebook.com\/p\/Fino-Malaysia-61560991482355\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> and <a href=\"https:\/\/www.instagram.com\/fino_malaysia\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> and discover the latest haircare innovations.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/style\/moda-east-meets-west-hair-artistry-unleashed-malaysia\/\" target=\"_blank\" rel=\"noopener\">MODA Takes Malaysian Creativity to New Heights at East Meets West: The Hair Artistry Unleashed<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For Gen Z, fashion is more than just what you wear \u2014 it is a reflection of personality, creativity and confidence. Now, hair has become an equally important part of personal style, completing every look with a touch of individuality. Japanese haircare brand FINO Malaysia recently partnered with Malaysian fashion label N E O for [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":140700,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,28],"tags":[30976,30979,8824,28498,30978,30977],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FINO x N E O Celebrate Gen Z Style with Haircare, Fashion and Beauty Experience in Malaysia | Pamper.My<\/title>\n<meta name=\"description\" content=\"FINO Malaysia teams up with N E O to celebrate Gen Z style, fashion, beauty and confident haircare through an exclusive experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FINO x N E O Celebrate Gen Z Style with Haircare, Fashion and Beauty Experience in Malaysia | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"FINO Malaysia teams up with N E O to celebrate Gen Z style, fashion, beauty and confident haircare through an exclusive experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Pamper.My\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-09T02:30:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-09T02:51:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.pamper.my\/2026\/07\/FINO-Malaysia-haircare.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"574\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pamper Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pamper.my\/news\/#organization\",\"name\":\"Pamper.My\",\"url\":\"https:\/\/www.pamper.my\/news\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Pamper.My\",\"https:\/\/instagram.com\/pamper.my\",\"http:\/\/www.youtube.com\/c\/PamperMyMalaysia\",\"https:\/\/twitter.com\/PamperMalaysia\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pamper.my\/news\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/media.pamper.my\/2022\/06\/Pamper.My-Logo-new.png\",\"contentUrl\":\"http:\/\/media.pamper.my\/2022\/06\/Pamper.My-Logo-new.png\",\"width\":555,\"height\":145,\"caption\":\"Pamper.My\"},\"image\":{\"@id\":\"https:\/\/www.pamper.my\/news\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pamper.my\/news\/#website\",\"url\":\"https:\/\/www.pamper.my\/news\/\",\"name\":\"Pamper.My\",\"description\":\"Malaysia\\u2019s leading beauty, fashion &amp; lifestyle media platform\",\"publisher\":{\"@id\":\"https:\/\/www.pamper.my\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pamper.my\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/media.pamper.my\/2026\/07\/FINO-Malaysia-haircare.jpg\",\"contentUrl\":\"https:\/\/media.pamper.my\/2026\/07\/FINO-Malaysia-haircare.jpg\",\"width\":1024,\"height\":574},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/#webpage\",\"url\":\"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/\",\"name\":\"FINO x N E O Celebrate Gen Z Style with Haircare, Fashion and Beauty Experience in Malaysia | Pamper.My\",\"isPartOf\":{\"@id\":\"https:\/\/www.pamper.my\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/#primaryimage\"},\"datePublished\":\"2026-07-09T02:30:12+00:00\",\"dateModified\":\"2026-07-09T02:51:51+00:00\",\"description\":\"FINO Malaysia teams up with N E O to celebrate Gen Z style, fashion, beauty and confident haircare through an exclusive experience.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.pamper.my\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FINO and N E O Celebrate the Connection Between Fashion, Beauty and Hair Confidence\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.pamper.my\/news\/#\/schema\/person\/1f83b17a69d14ed04e9334e3869c34e0\"},\"headline\":\"FINO and N E O Celebrate the Connection Between Fashion, Beauty and Hair Confidence\",\"datePublished\":\"2026-07-09T02:30:12+00:00\",\"dateModified\":\"2026-07-09T02:51:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/#webpage\"},\"wordCount\":269,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.pamper.my\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media.pamper.my\/2026\/07\/FINO-Malaysia-haircare.jpg\",\"keywords\":[\"FINO Malaysia\",\"Gen Z\",\"hair styling\",\"Japanese haircare brand\",\"Malaysian fashion label\",\"N E O\"],\"articleSection\":[\"Beauty\",\"Hair\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.pamper.my\/news\/#\/schema\/person\/1f83b17a69d14ed04e9334e3869c34e0\",\"name\":\"Pamper Editorial Team\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pamper.my\/news\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/Pamper.My-initial-Logo-150x144.jpg\",\"contentUrl\":\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/Pamper.My-initial-Logo-150x144.jpg\",\"caption\":\"Pamper Editorial Team\"},\"description\":\"If you have an interesting story to tell or share, drop us an email at editor@pamper.my and angie@pamper.my.\",\"sameAs\":[\"https:\/\/www.pamper.my\",\"https:\/\/www.facebook.com\/Pamper.My\",\"https:\/\/instagram.com\/pamper.my\/\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/PamperMalaysia\",\"https:\/\/www.youtube.com\/channel\/UCU6ef9JLkURc5if6Qv4cIrQ\"],\"url\":\"https:\/\/www.pamper.my\/news\/author\/editor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"FINO x N E O Celebrate Gen Z Style with Haircare, Fashion and Beauty Experience in Malaysia | Pamper.My","description":"FINO Malaysia teams up with N E O to celebrate Gen Z style, fashion, beauty and confident haircare through an exclusive experience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/","og_locale":"en_US","og_type":"article","og_title":"FINO x N E O Celebrate Gen Z Style with Haircare, Fashion and Beauty Experience in Malaysia | Pamper.My","og_description":"FINO Malaysia teams up with N E O to celebrate Gen Z style, fashion, beauty and confident haircare through an exclusive experience.","og_url":"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/","og_site_name":"Pamper.My","article_publisher":"https:\/\/www.facebook.com\/Pamper.My","article_author":"https:\/\/www.facebook.com\/Pamper.My","article_published_time":"2026-07-09T02:30:12+00:00","article_modified_time":"2026-07-09T02:51:51+00:00","og_image":[{"width":1024,"height":574,"url":"https:\/\/media.pamper.my\/2026\/07\/FINO-Malaysia-haircare.jpg","type":"image\/jpeg"}],"twitter_misc":{"Written by":"Pamper Editorial Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.pamper.my\/news\/#organization","name":"Pamper.My","url":"https:\/\/www.pamper.my\/news\/","sameAs":["https:\/\/www.facebook.com\/Pamper.My","https:\/\/instagram.com\/pamper.my","http:\/\/www.youtube.com\/c\/PamperMyMalaysia","https:\/\/twitter.com\/PamperMalaysia"],"logo":{"@type":"ImageObject","@id":"https:\/\/www.pamper.my\/news\/#logo","inLanguage":"en-US","url":"http:\/\/media.pamper.my\/2022\/06\/Pamper.My-Logo-new.png","contentUrl":"http:\/\/media.pamper.my\/2022\/06\/Pamper.My-Logo-new.png","width":555,"height":145,"caption":"Pamper.My"},"image":{"@id":"https:\/\/www.pamper.my\/news\/#logo"}},{"@type":"WebSite","@id":"https:\/\/www.pamper.my\/news\/#website","url":"https:\/\/www.pamper.my\/news\/","name":"Pamper.My","description":"Malaysia\u2019s leading beauty, fashion &amp; lifestyle media platform","publisher":{"@id":"https:\/\/www.pamper.my\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pamper.my\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/#primaryimage","inLanguage":"en-US","url":"https:\/\/media.pamper.my\/2026\/07\/FINO-Malaysia-haircare.jpg","contentUrl":"https:\/\/media.pamper.my\/2026\/07\/FINO-Malaysia-haircare.jpg","width":1024,"height":574},{"@type":"WebPage","@id":"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/#webpage","url":"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/","name":"FINO x N E O Celebrate Gen Z Style with Haircare, Fashion and Beauty Experience in Malaysia | Pamper.My","isPartOf":{"@id":"https:\/\/www.pamper.my\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/#primaryimage"},"datePublished":"2026-07-09T02:30:12+00:00","dateModified":"2026-07-09T02:51:51+00:00","description":"FINO Malaysia teams up with N E O to celebrate Gen Z style, fashion, beauty and confident haircare through an exclusive experience.","breadcrumb":{"@id":"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pamper.my\/news\/"},{"@type":"ListItem","position":2,"name":"FINO and N E O Celebrate the Connection Between Fashion, Beauty and Hair Confidence"}]},{"@type":"Article","@id":"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/#article","isPartOf":{"@id":"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/#webpage"},"author":{"@id":"https:\/\/www.pamper.my\/news\/#\/schema\/person\/1f83b17a69d14ed04e9334e3869c34e0"},"headline":"FINO and N E O Celebrate the Connection Between Fashion, Beauty and Hair Confidence","datePublished":"2026-07-09T02:30:12+00:00","dateModified":"2026-07-09T02:51:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/#webpage"},"wordCount":269,"commentCount":0,"publisher":{"@id":"https:\/\/www.pamper.my\/news\/#organization"},"image":{"@id":"https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/media.pamper.my\/2026\/07\/FINO-Malaysia-haircare.jpg","keywords":["FINO Malaysia","Gen Z","hair styling","Japanese haircare brand","Malaysian fashion label","N E O"],"articleSection":["Beauty","Hair"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.pamper.my\/news\/beauty\/fino-malaysia-neo-fashion-beauty-haircare-gen-z-experience\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.pamper.my\/news\/#\/schema\/person\/1f83b17a69d14ed04e9334e3869c34e0","name":"Pamper Editorial Team","image":{"@type":"ImageObject","@id":"https:\/\/www.pamper.my\/news\/#personlogo","inLanguage":"en-US","url":"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/Pamper.My-initial-Logo-150x144.jpg","contentUrl":"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/Pamper.My-initial-Logo-150x144.jpg","caption":"Pamper Editorial Team"},"description":"If you have an interesting story to tell or share, drop us an email at editor@pamper.my and angie@pamper.my.","sameAs":["https:\/\/www.pamper.my","https:\/\/www.facebook.com\/Pamper.My","https:\/\/instagram.com\/pamper.my\/","https:\/\/twitter.com\/https:\/\/twitter.com\/PamperMalaysia","https:\/\/www.youtube.com\/channel\/UCU6ef9JLkURc5if6Qv4cIrQ"],"url":"https:\/\/www.pamper.my\/news\/author\/editor\/"}]}},"jetpack_featured_media_url":"https:\/\/media.pamper.my\/2026\/07\/FINO-Malaysia-haircare.jpg","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6BDs3-ABk","jetpack-related-posts":[{"id":136501,"url":"https:\/\/www.pamper.my\/news\/beauty\/tsubaki-camellia-oil-force-malaysia\/","url_meta":{"origin":140698,"position":0},"title":"The City of Tsubaki: Where Japanese Elegance Meets Everyday Hair Beauty","date":"Oct 15, 2025","format":false,"excerpt":"It was a celebration of craftsmanship, beauty, and a little bit of magic \u2014 the kind that only Japan\u2019s artistry can bring to life. At The City of Tsubaki, guests were invited into a world where the essence of haircare met the allure of fine pastry. With its upgraded formulations\u2026","rel":"","context":"In &quot;Beauty&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2025\/10\/City-of-Tsubaki-2025_4.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":127361,"url":"https:\/\/www.pamper.my\/news\/beauty\/hair\/i-care-marketing-and-guardian-malaysia-partner-to-launch-premium-haircare-collections\/","url_meta":{"origin":140698,"position":1},"title":"i-Care Marketing and Guardian Malaysia Partner to Launch Premium Haircare Collections","date":"May 16, 2024","format":false,"excerpt":"i-Care Marketing has partnered with leading health and beauty retailer Guardian Malaysia to bring a curated selection of premium Japanese haircare products to the country. This exciting collaboration introduces Ahalo Butter, Ahalo Honey, Fun Azum, and Theratis by Mixim to Malaysian consumers for the first time. These sought-after Japanese brands\u2026","rel":"","context":"In &quot;Beauty&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2024\/05\/i-Care-x-Guardian-Malaysia-Haircare_1.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":132896,"url":"https:\/\/www.pamper.my\/news\/beauty\/hair\/naturelab-tokyo-malaysia-launch\/","url_meta":{"origin":140698,"position":2},"title":"NatureLab Tokyo Debuts in Malaysia: Where Science Meets Sustainable Haircare","date":"Feb 27, 2025","format":false,"excerpt":"NatureLab Tokyo, the esteemed Japanese haircare brand, has officially launched in Malaysia, bringing its innovative, nature-inspired products to local consumers. Founded in 2017, the brand is celebrated for its fusion of botanical ingredients and advanced scientific research, offering sustainable solutions for diverse hair and scalp concerns. Leading the lineup are\u2026","rel":"","context":"In &quot;Beauty&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2025\/02\/NatureLab-Tokyo-Malaysia_4.-Launch-Gambit-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":135123,"url":"https:\/\/www.pamper.my\/news\/beauty\/hair\/see-young-botanical-scalp-care-malaysia\/","url_meta":{"origin":140698,"position":3},"title":"See Young Launches in Malaysia, Elevates Botanical Scalp Care with Silicone-Free Innovation","date":"Jul 16, 2025","format":false,"excerpt":"See Young, China\u2019s leading botanical-based and silicone-free scalp care brand, is officially available in guardian stores across Malaysia, offering a holistic approach to hair wellness that begins at the root. Backed by science and centuries of Asian plant wisdom, See Young transforms everyday hair care into a self-care ritual with\u2026","rel":"","context":"In &quot;Beauty&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2025\/07\/See-Young-Botanical-Scalp-Care-Malaysia-Launch_2.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":114560,"url":"https:\/\/www.pamper.my\/news\/beauty\/hair\/kristin-ess-hair-has-landed-in-store-and-online-at-watsons-malaysia\/","url_meta":{"origin":140698,"position":4},"title":"Kristin Ess Hair has landed in-store and online at Watsons Malaysia","date":"Aug 1, 2022","format":false,"excerpt":"Kristin Ess Hair, the cult haircare brand from the U.S., is now landed at Watsons Malaysia, in-stores and online, with a line of affordable haircare products. The founder, Kristin Ess, a leading Hair guru with 22 years of experience in the hairstyling and hair colouring, has developed a range of\u2026","rel":"","context":"In &quot;Hair&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2022\/08\/Pamper.My_Kristin-Ess-Launched-in-Watsosn-MY_5.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":106491,"url":"https:\/\/www.pamper.my\/news\/beauty\/safi-launches-new-body-and-hair-care-ranges-for-hijabista\/","url_meta":{"origin":140698,"position":5},"title":"Safi Launches New Body and Hair Care Ranges for Hijabista","date":"Jul 2, 2021","format":false,"excerpt":"This July, Safi, the local Halal beauty brand launches a series of body and hair care products, specially crafted for the comfort of Hijabistas in Malaysia! Safi Hijabista Bodycare Safi Hijabista Bodycare features four products that combats malodour and body stickiness, i.e.\u00a0Antibacterial Roll On,\u00a0Antibacterial Spray,\u00a0Aqua Gel Lotion and\u00a0Multi-Function Soothing Gel.\u2026","rel":"","context":"In &quot;Beauty&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2021\/07\/Credit-IG-%40haslizalizz.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/140698"}],"collection":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/comments?post=140698"}],"version-history":[{"count":3,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/140698\/revisions"}],"predecessor-version":[{"id":140706,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/140698\/revisions\/140706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media\/140700"}],"wp:attachment":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media?parent=140698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/categories?post=140698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/tags?post=140698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}