{"id":140205,"date":"2026-06-08T18:50:43","date_gmt":"2026-06-08T10:50:43","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=140205"},"modified":"2026-06-08T18:50:43","modified_gmt":"2026-06-08T10:50:43","slug":"cerave-ceramide-sunscreen-malaysia-spf50-launch","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/cerave-ceramide-sunscreen-malaysia-spf50-launch\/","title":{"rendered":"CeraVe Introduces Its First Ceramide-Based Sunscreens with an Immersive Sun Care Experience in Kuala Lumpur"},"content":{"rendered":"

As conversations around skin barrier health continue to dominate the beauty industry, CeraVe is bringing its expertise beyond moisturisers and cleansers into one of skincare\u2019s most essential categories: sun protection.<\/p>\n

The dermatologist-developed brand recently unveiled its first-ever range of ceramide-based sunscreens in Malaysia through an interactive public launch at Sunway Pyramid, followed by a sun-soaked afternoon experience at Sunway Lagoon. Designed to demonstrate how effective UV protection and skin barrier care can work hand in hand, the event invited guests to discover a new generation of sunscreen formulated for daily wear in Malaysia\u2019s hot and humid climate.<\/p>\n

Why Skin Barrier Protection Matters More Than Ever<\/strong><\/h4>\n

For years, sunscreen has largely been associated with preventing sunburn and premature ageing. Today, however, skincare consumers are increasingly looking for formulas that do more than shield against UV rays. The growing focus on skin barrier repair has shifted expectations, with many seeking products that can protect, hydrate and strengthen skin simultaneously.<\/p>\n

This is where CeraVe\u2019s latest innovation comes in.<\/p>\n

Built around the brand\u2019s signature three essential ceramides and patented MVE Technology, the new sunscreen range adopts what CeraVe describes as a “barrier-first” approach. The formulas are developed to provide broad-spectrum UV protection while helping maintain the skin\u2019s natural protective barrier and supporting long-lasting hydration throughout the day.<\/p>\n

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Natalie Goh, L\u2019Oreal\u2019s Marketing Director<\/figcaption><\/figure>\n

Speaking at the launch, Natalie Goh, Marketing Director at L’Or\u00e9al Malaysia, highlighted the brand\u2019s commitment to creating sunscreens that consumers genuinely enjoy using every day.<\/p>\n

\u201cLong-term skin health begins with products that make people feel confident, and we have set out to create SPF innovations that can be holistically incorporated into their daily routines,\u201d she shared.<\/p>\n

Putting CeraVe\u2019s New Sunscreens to the Test<\/strong><\/h4>\n
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Product Discovery – CeraVe Invisible Hydrating Sunscreen SPF 50+<\/figcaption><\/figure>\n
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Testing Stations at CeraVe Pop-Up<\/figcaption><\/figure>\n

The launch transformed Sunway Pyramid\u2019s Orange Atrium into an educational skincare playground, where visitors could explore various testing stations designed to visualise the effects of UV exposure and understand the role of skin barrier protection.<\/p>\n

Among the most popular attractions were the UV Camera Scanner and Experiment Counters, which allowed attendees to see sunscreen performance up close while learning more about everyday sun protection habits.<\/p>\n

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CeraVe ceramide-based sunscreens<\/figcaption><\/figure>\n

The new collection comprises three products tailored to different preferences and skin needs:<\/p>\n