{"id":139564,"date":"2026-04-20T13:14:48","date_gmt":"2026-04-20T05:14:48","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=139564"},"modified":"2026-04-20T16:11:02","modified_gmt":"2026-04-20T08:11:02","slug":"ice-watch-bewatch-chrono-malaysia-launch","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/style\/ice-watch-bewatch-chrono-malaysia-launch\/","title":{"rendered":"ICE-WATCH Malaysia Launches Bewatch Chrono Collection for the Modern Man"},"content":{"rendered":"<p>Precision met presence in Kuala Lumpur as ICE-WATCH introduced its latest innovation \u2014 the <strong>Bewatch Chrono collection<\/strong> \u2014 at an intimate yet vibrant launch event in Ampang. Hosted at Time Zone Sales and Service Center, the gathering drew media, tastemakers, and loyal partners for a first look at the brand\u2019s renewed direction.<\/p>\n<figure id=\"attachment_139570\" aria-describedby=\"caption-attachment-139570\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-139570 size-full\" src=\"https:\/\/media.pamper.my\/2026\/04\/Ice-Watch-Bewatch-Chrono-Launch_9.jpg\" alt=\"\" width=\"800\" height=\"1200\" srcset=\"https:\/\/media.pamper.my\/2026\/04\/Ice-Watch-Bewatch-Chrono-Launch_9.jpg 800w, https:\/\/media.pamper.my\/2026\/04\/Ice-Watch-Bewatch-Chrono-Launch_9-200x300.jpg 200w, https:\/\/media.pamper.my\/2026\/04\/Ice-Watch-Bewatch-Chrono-Launch_9-683x1024.jpg 683w, https:\/\/media.pamper.my\/2026\/04\/Ice-Watch-Bewatch-Chrono-Launch_9-100x150.jpg 100w, https:\/\/media.pamper.my\/2026\/04\/Ice-Watch-Bewatch-Chrono-Launch_9-768x1152.jpg 768w, https:\/\/media.pamper.my\/2026\/04\/Ice-Watch-Bewatch-Chrono-Launch_9-696x1044.jpg 696w, https:\/\/media.pamper.my\/2026\/04\/Ice-Watch-Bewatch-Chrono-Launch_9-280x420.jpg 280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-139570\" class=\"wp-caption-text\">The Bewatch Chrono timepieces<\/figcaption><\/figure>\n<p>The evening was made even more memorable with the appearance of founder Jean-Pierre Lutgen, who joined the Malaysian team in celebrating a collection that signals a confident return to the modern male consumer.<\/p>\n<figure id=\"attachment_139569\" aria-describedby=\"caption-attachment-139569\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-139569 size-full\" src=\"https:\/\/media.pamper.my\/2026\/04\/Ice-Watch-Bewatch-Chrono-Launch_2.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/media.pamper.my\/2026\/04\/Ice-Watch-Bewatch-Chrono-Launch_2.jpg 1024w, https:\/\/media.pamper.my\/2026\/04\/Ice-Watch-Bewatch-Chrono-Launch_2-300x200.jpg 300w, https:\/\/media.pamper.my\/2026\/04\/Ice-Watch-Bewatch-Chrono-Launch_2-150x100.jpg 150w, https:\/\/media.pamper.my\/2026\/04\/Ice-Watch-Bewatch-Chrono-Launch_2-768x512.jpg 768w, https:\/\/media.pamper.my\/2026\/04\/Ice-Watch-Bewatch-Chrono-Launch_2-696x464.jpg 696w, https:\/\/media.pamper.my\/2026\/04\/Ice-Watch-Bewatch-Chrono-Launch_2-630x420.jpg 630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-139569\" class=\"wp-caption-text\">Jean-Pierre Lutgen (centre) joined Datuk Seri Meer Habib (right) at the official launch event.<\/figcaption><\/figure>\n<p>At its core, the Bewatch Chrono is a study in restraint and refinement. Designed for men who value clarity and control, the chronograph line pairs structured dial layouts with subtle contrasts\u2014delivering visual impact without excess. Powered by reliable Miyota movement and crafted with a lightweight polyamide case and silicone strap, each piece is engineered for everyday wear with elevated intent.<\/p>\n<figure id=\"attachment_139568\" aria-describedby=\"caption-attachment-139568\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-139568 size-full\" src=\"https:\/\/media.pamper.my\/2026\/04\/Ice-Watch-Bewatch-Chrono-Launch_1.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/media.pamper.my\/2026\/04\/Ice-Watch-Bewatch-Chrono-Launch_1.jpg 1024w, https:\/\/media.pamper.my\/2026\/04\/Ice-Watch-Bewatch-Chrono-Launch_1-300x200.jpg 300w, https:\/\/media.pamper.my\/2026\/04\/Ice-Watch-Bewatch-Chrono-Launch_1-150x100.jpg 150w, https:\/\/media.pamper.my\/2026\/04\/Ice-Watch-Bewatch-Chrono-Launch_1-768x512.jpg 768w, https:\/\/media.pamper.my\/2026\/04\/Ice-Watch-Bewatch-Chrono-Launch_1-696x464.jpg 696w, https:\/\/media.pamper.my\/2026\/04\/Ice-Watch-Bewatch-Chrono-Launch_1-630x420.jpg 630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-139568\" class=\"wp-caption-text\">The Bewatch Chrono collection is available in six distinct colour variations.<\/figcaption><\/figure>\n<p>With six distinctive variations, the collection transitions seamlessly from work to weekend, echoing a lifestyle that demands both versatility and style. Discover the collection in-store or online at <a href=\"https:\/\/ice-watch.com.my\/collections\/bewatch\" target=\"_blank\" rel=\"noopener\">ice-watch.com.my\/collections\/bewatch<\/a>.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DXOkiAzgoDb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DXOkiAzgoDb\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/style\/ice-watch-malaysia-launch-2026-ice-smart-tks-2-0-chouchou-ring-watch-ice-mimi\/\" target=\"_blank\" rel=\"noopener\">Time, But Make It Chic: ICE-WATCH\u2019s Playful New Era Arrives in Malaysia<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Precision met presence in Kuala Lumpur as ICE-WATCH introduced its latest innovation \u2014 the Bewatch Chrono collection \u2014 at an intimate yet vibrant launch event in Ampang. Hosted at Time Zone Sales and Service Center, the gathering drew media, tastemakers, and loyal partners for a first look at the brand\u2019s renewed direction. The evening was [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":139567,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,20,2701,30397],"tags":[30769,30548,16914,27049,30547],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ICE-WATCH Malaysia Launches Bewatch Chrono Collection for the Modern Man| Pamper.My<\/title>\n<meta name=\"description\" content=\"ICE-WATCH Malaysia launches Bewatch Chrono, unveiling a bold men\u2019s collection blending precision, style, and everyday versatility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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