{"id":139252,"date":"2026-03-16T18:09:05","date_gmt":"2026-03-16T10:09:05","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=139252"},"modified":"2026-03-17T12:44:34","modified_gmt":"2026-03-17T04:44:34","slug":"longchamps-spring-summer-2026-is-a-love-letter-to-sun-sea-and-effortless-style","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/style\/longchamps-spring-summer-2026-is-a-love-letter-to-sun-sea-and-effortless-style\/","title":{"rendered":"Longchamp\u2019s Spring\/Summer 2026 Is a Love Letter to Sun, Sea and Effortless Style"},"content":{"rendered":"<p>What does a Parisienne pack when she trades cobblestone streets for sun-drenched shores?<\/p>\n<p>For Spring\/Summer 2026, Longchamp answers with a collection that feels as liberating as a salty breeze on a summer afternoon. Titled <strong>\u201cCatch the Parisian Wave&#8221;<\/strong>, the season captures the spirit of escape\u2014where the nonchalant elegance of Paris meets the carefree rhythm of the ocean.<\/p>\n<div id='gallery-1' class='gallery galleryid-139252 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-14.png'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-14.png\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-139264\" srcset=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-14.png 1024w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-14-300x200.png 300w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-14-150x100.png 150w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-14-768x512.png 768w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-14-696x464.png 696w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-14-631x420.png 631w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-139264'>\n\t\t\t\tFelice Nova Noordhoff\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-36.png'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-36.png\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-139269\" srcset=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-36.png 1024w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-36-300x200.png 300w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-36-150x100.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-139269'>\n\t\t\t\tKim Sejeong\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>Shot by American photographer Theo Wenner, the campaign unfolds like a cinematic seaside daydream. Dutch model <em>Felice Nova Noordhoff<\/em> embodies the face of the season, while brand ambassador <em>Kim Sejeong<\/em> brings her signature warmth and spontaneity to the narrative. Together, they portray a modern Parisienne\u2014confident, curious and entirely at ease with the elements.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-139267\" src=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-6.png\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-6.png 1024w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-6-300x200.png 300w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-6-150x100.png 150w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-6-768x512.png 768w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-6-696x464.png 696w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-6-631x420.png 631w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-139268\" src=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-26.png\" alt=\"\" width=\"1024\" height=\"1280\" srcset=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-26.png 1024w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-26-240x300.png 240w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-26-819x1024.png 819w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-26-120x150.png 120w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-26-768x960.png 768w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-26-696x870.png 696w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-26-336x420.png 336w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>A Summer Wardrobe Inspired by the Sea<\/h3>\n<p>The ready-to-wear collection is infused with the easy optimism of summer. Airy silhouettes, natural fabrics and radiant hues capture the sensation of sunlight on skin.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-139272\" src=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-10.png\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-10.png 1024w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-10-300x200.png 300w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-10-150x100.png 150w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-10-768x512.png 768w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-10-696x464.png 696w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-10-631x420.png 631w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Madras checks emerge as the season\u2019s defining motif, reimagined in pistachio green and shrimp pink across kimono-inspired layers and breezy separates. Dresses take on a versatile character\u2014equally suited for beachside afternoons or evening dinners\u2014featuring playful trompe l&#8217;oeil prints where surfboards transform into vibrant feathers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-139274\" src=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-19.png\" alt=\"\" width=\"800\" height=\"1200\" srcset=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-19.png 800w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-19-200x300.png 200w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-19-683x1024.png 683w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-19-100x150.png 100w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-19-768x1152.png 768w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-19-696x1044.png 696w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-19-280x420.png 280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>In additional, bold stripes mimic rolling waves, appearing on relaxed dresses and rugby-style tops with feminine proportions. The palette mirrors a coastal sunset: coral, lagoon blues and soft pastels that feel gently washed by sea and sun.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-139271\" src=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-6.png\" alt=\"\" width=\"800\" height=\"1200\" srcset=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-6.png 800w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-6-200x300.png 200w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-6-683x1024.png 683w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-6-100x150.png 100w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-6-768x1152.png 768w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-6-696x1044.png 696w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-6-280x420.png 280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Even the house\u2019s signature emblem finds new movement. The iconic Longchamp horse gallops across T-shirts and sweatshirts in carefree, sun-touched tones\u2014capturing the joyful energy of summer adventures.<\/p>\n<h3>Meet the Looong: The Season\u2019s Statement Bag<\/h3>\n<p>Among the season\u2019s standout accessories is the new <strong>Looong<\/strong>\u00a0bag, poised to become the house\u2019s next coveted silhouette.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-139275\" src=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-LE-LOOONG-5.png\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-LE-LOOONG-5.png 1024w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-LE-LOOONG-5-300x200.png 300w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-LE-LOOONG-5-150x100.png 150w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-LE-LOOONG-5-768x512.png 768w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-LE-LOOONG-5-696x464.png 696w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-LE-LOOONG-5-631x420.png 631w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>With its elongated east-west shape and subtly sculpted lines, the bag offers a modern nod to the equestrian heritage at the heart of Longchamp. Crafted from supple cowhide leather, it sits snugly beneath the arm\u2014effortlessly chic whether strolling through Paris or pausing at a caf\u00e9 terrace.<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"696\" data-carousel-extra='null' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 696px; height: 473px;\" data-original-width=\"696\" data-original-height=\"473\" > <div class=\"gallery-group images-1\" style=\"width: 379px; height: 473px;\" data-original-width=\"379\" data-original-height=\"473\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/i0.wp.com\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-LE-LOOONG-7.png?ssl=1\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"375\"> <meta itemprop=\"height\" content=\"469\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"139276\" data-orig-file=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-LE-LOOONG-7.png\" data-orig-size=\"800,1000\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"LONGCHAMP-ETE-2026-LE-LOOONG-7\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-LE-LOOONG-7-240x300.png\" data-large-file=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-LE-LOOONG-7.png\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-LE-LOOONG-7.png?w=375&#038;h=469&#038;ssl=1\" width=\"375\" height=\"469\" data-original-width=\"375\" data-original-height=\"469\" itemprop=\"http:\/\/schema.org\/image\" title=\"LONGCHAMP-ETE-2026-LE-LOOONG-7\" alt=\"LONGCHAMP-ETE-2026-LE-LOOONG-7\" style=\"width: 375px; height: 469px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 317px; height: 473px;\" data-original-width=\"317\" data-original-height=\"473\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/i0.wp.com\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-LE-LOOONG-10.png?ssl=1\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"313\"> <meta itemprop=\"height\" content=\"469\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"139277\" data-orig-file=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-LE-LOOONG-10.png\" data-orig-size=\"800,1199\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"LONGCHAMP-ETE-2026-LE-LOOONG-10\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-LE-LOOONG-10-200x300.png\" data-large-file=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-LE-LOOONG-10-683x1024.png\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-LE-LOOONG-10.png?w=313&#038;h=469&#038;ssl=1\" width=\"313\" height=\"469\" data-original-width=\"313\" data-original-height=\"469\" itemprop=\"http:\/\/schema.org\/image\" title=\"LONGCHAMP-ETE-2026-LE-LOOONG-10\" alt=\"LONGCHAMP-ETE-2026-LE-LOOONG-10\" style=\"width: 313px; height: 469px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n<p>Adjustable straps with signature buckles lend versatility, allowing the bag to transition from shoulder carry to handheld ease. Available in timeless black, mocha brown and tonka red alongside fresh shades of sky blue and pistachio green, the Looong balances practicality with undeniable style.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-139278\" src=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-LE-LOOONG-22.png\" alt=\"\" width=\"800\" height=\"1199\" srcset=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-LE-LOOONG-22.png 800w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-LE-LOOONG-22-200x300.png 200w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-LE-LOOONG-22-683x1024.png 683w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-LE-LOOONG-22-100x150.png 100w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-LE-LOOONG-22-768x1151.png 768w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-LE-LOOONG-22-696x1043.png 696w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-LE-LOOONG-22-280x420.png 280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>As Creative Director Sophie Delafontaine describes it, the silhouette is \u201can extension of personal style\u2014ideal for women who want a bag with both character and charisma.\u201d<\/p>\n<h3>Effortless, Joyful and Unmistakably Parisian<\/h3>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-139265\" src=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-25.png\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-25.png 1024w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-25-300x200.png 300w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-25-150x100.png 150w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-25-768x512.png 768w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-25-696x464.png 696w, https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-25-631x420.png 631w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/h3>\n<p>At its heart, Longchamp\u2019s Spring\/Summer 2026 collection celebrates a woman who embraces freedom\u2014one who moves seamlessly between city sophistication and coastal serenity.<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"696\" data-carousel-extra='null' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 696px; height: 233px;\" data-original-width=\"696\" data-original-height=\"233\" > <div class=\"gallery-group images-1\" style=\"width: 348px; height: 233px;\" data-original-width=\"348\" data-original-height=\"233\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/i0.wp.com\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-11.png?ssl=1\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"344\"> <meta itemprop=\"height\" content=\"229\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"139266\" data-orig-file=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-11.png\" data-orig-size=\"1024,682\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-11\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-11-300x200.png\" data-large-file=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-11.png\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2026\/03\/LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-11.png?w=344&#038;h=229&#038;ssl=1\" width=\"344\" height=\"229\" data-original-width=\"344\" data-original-height=\"229\" itemprop=\"http:\/\/schema.org\/image\" title=\"LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-11\" alt=\"LONGCHAMP-SPRING-SUMMER-ADV-CAMPAIGN-11\" style=\"width: 344px; height: 229px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 348px; height: 233px;\" data-original-width=\"348\" data-original-height=\"233\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/i0.wp.com\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-22.png?ssl=1\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"344\"> <meta itemprop=\"height\" content=\"229\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"139273\" data-orig-file=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-22.png\" data-orig-size=\"1024,682\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-22\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-22-300x200.png\" data-large-file=\"https:\/\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-22.png\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2026\/03\/LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-22.png?w=344&#038;h=229&#038;ssl=1\" width=\"344\" height=\"229\" data-original-width=\"344\" data-original-height=\"229\" itemprop=\"http:\/\/schema.org\/image\" title=\"LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-22\" alt=\"LONGCHAMP-ETE-2026-CATCH-THE-PARISIAN-WAVE-22\" style=\"width: 344px; height: 229px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n<p>Sunlight, sea air and spontaneity shape every detail, from breezy dresses to sculptural leather bags. The result is a wardrobe that feels alive with possibility\u2014carefree yet unmistakably Parisian.<\/p>\n<p>Discover the <strong>Longchamp Spring\/Summer 2026 collection<\/strong> at Longchamp boutiques across Malaysia or explore the latest arrivals online at Longchamp\u2019s <a href=\"https:\/\/www.longchamp.com\/my\/en\/\" target=\"_blank\" rel=\"noopener\">official website<\/a>.<\/p>\n<p><em>All photos courtesy of Longchamp.<\/em><\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/style\/longchamp-year-of-the-horse-popup-kuala-lumpur-2026\/\" target=\"_blank\" rel=\"noopener\">A Joyful Gallop Into the Year of the Horse with Longchamp<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does a Parisienne pack when she trades cobblestone streets for sun-drenched shores? For Spring\/Summer 2026, Longchamp answers with a collection that feels as liberating as a salty breeze on a summer afternoon. Titled \u201cCatch the Parisian Wave&#8221;, the season captures the spirit of escape\u2014where the nonchalant elegance of Paris meets the carefree rhythm of [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":139263,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,2701,30397],"tags":[3999,26382,30685,30436,30495],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Longchamp Spring Summer 2026: The Parisian Wave, Looong Bag and Effortless Seaside Chic | Pamper.My<\/title>\n<meta name=\"description\" content=\"Longchamp Spring Summer 2026 channels Parisian seaside elegance with breezy ready-to-wear, sunlit hues and the new Looong bag.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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