{"id":138965,"date":"2026-03-04T09:58:42","date_gmt":"2026-03-04T01:58:42","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=138965"},"modified":"2026-03-05T19:08:09","modified_gmt":"2026-03-05T11:08:09","slug":"women-economic-empowerment-malaysia-cadbury-kuih-raya","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/love-society\/women-economic-empowerment-malaysia-cadbury-kuih-raya\/","title":{"rendered":"From Home Kitchens to Boardroom Dreams: How Cadbury Malaysia Is Powering Women\u2019s Economic Freedom"},"content":{"rendered":"<p>In many Malaysian homes, baking begins as an act of love. Today, for 20 women from the PPR communities of Lembah Subang and Seri Pantai, it has become something far greater \u2014 a pathway to economic independence.<\/p>\n<p>Through Cadbury Malaysia\u2019s Kuih Raya Dari Hati initiative, what started as a festive campaign has evolved into a powerful platform for women\u2019s economic empowerment in Malaysia. These home bakers are no longer seasonal contributors; they are certified micro-entrepreneurs building sustainable businesses and reshaping their futures.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-138969\" src=\"https:\/\/media.pamper.my\/2026\/03\/Cadbury-Women-Empowerment_5.JPG.jpeg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/media.pamper.my\/2026\/03\/Cadbury-Women-Empowerment_5.JPG.jpeg 1024w, https:\/\/media.pamper.my\/2026\/03\/Cadbury-Women-Empowerment_5.JPG-300x200.jpeg 300w, https:\/\/media.pamper.my\/2026\/03\/Cadbury-Women-Empowerment_5.JPG-150x100.jpeg 150w, https:\/\/media.pamper.my\/2026\/03\/Cadbury-Women-Empowerment_5.JPG-768x512.jpeg 768w, https:\/\/media.pamper.my\/2026\/03\/Cadbury-Women-Empowerment_5.JPG-696x464.jpeg 696w, https:\/\/media.pamper.my\/2026\/03\/Cadbury-Women-Empowerment_5.JPG-631x420.jpeg 631w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>In December 2025, participants achieved food safety and handling certification from Ministry of Health Malaysia \u2014 a milestone that formalised their operations and unlocked new market opportunities. Today, selected creations are sold via the Cadbury Official Store on Shopee, bringing their products to a nationwide audience and generating consistent income beyond Raya.<\/p>\n<p>For leaders like Sarasvathy and Nur Sharzi Bashar, the transformation is deeply personal. Financial stability now means funding higher education, planning confidently for the future, and mentoring other women to rise alongside them. Empowerment here is not abstract \u2014 it is measurable, generational, and shared.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-138970\" src=\"https:\/\/media.pamper.my\/2026\/03\/Cadbury-Women-Empowerment_4.JPG.jpeg\" alt=\"\" width=\"1024\" height=\"682\" srcset=\"https:\/\/media.pamper.my\/2026\/03\/Cadbury-Women-Empowerment_4.JPG.jpeg 1024w, https:\/\/media.pamper.my\/2026\/03\/Cadbury-Women-Empowerment_4.JPG-300x200.jpeg 300w, https:\/\/media.pamper.my\/2026\/03\/Cadbury-Women-Empowerment_4.JPG-150x100.jpeg 150w, https:\/\/media.pamper.my\/2026\/03\/Cadbury-Women-Empowerment_4.JPG-768x512.jpeg 768w, https:\/\/media.pamper.my\/2026\/03\/Cadbury-Women-Empowerment_4.JPG-696x464.jpeg 696w, https:\/\/media.pamper.my\/2026\/03\/Cadbury-Women-Empowerment_4.JPG-631x420.jpeg 631w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Backed by Mondel\u0113z International under its #MDLZPrihatin collaboration with MyKasih Foundation, the programme signals a broader commitment to long-term impact. Skills development, digital access and certification are no longer privileges \u2014 they are stepping stones.<\/p>\n<p>For more information on the women\u2019s journeys and easy-to-follow recipes, visit <a href=\"http:\/\/www.twistandmake.com\/my\/cadbury\/raya26\" target=\"_blank\" rel=\"noopener\">twistandmake.com\/my\/cadbury\/raya26<\/a> on mobile.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/beauty\/wajah-raya-2026-kuala-lumpur-by-kl-international-beauty-week\/\" target=\"_blank\" rel=\"noopener\">Wajah Raya 2026: Kuala Lumpur\u2019s Most Stylish Ramadan Destination Returns<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In many Malaysian homes, baking begins as an act of love. Today, for 20 women from the PPR communities of Lembah Subang and Seri Pantai, it has become something far greater \u2014 a pathway to economic independence. Through Cadbury Malaysia\u2019s Kuih Raya Dari Hati initiative, what started as a festive campaign has evolved into a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":138968,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[30560,49],"tags":[30625,30566,30622,1423,30631,30623,30624,30115,30621],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Women Empowerment in Malaysia: Cadbury\u2019s Kuih Raya Dari Hati Transforms Home Bakers into Entrepreneurs | Pamper.My<\/title>\n<meta name=\"description\" content=\"Cadbury Malaysia empowers women home bakers with certification, digital growth and sustainable income through Kuih Raya Dari Hati programme.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/lifestyle\/love-society\/women-economic-empowerment-malaysia-cadbury-kuih-raya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Women Empowerment in Malaysia: Cadbury\u2019s Kuih Raya Dari Hati Transforms Home Bakers into Entrepreneurs | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"Cadbury Malaysia empowers women home bakers with certification, digital growth and sustainable income through Kuih Raya Dari Hati programme.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pamper.my\/news\/lifestyle\/love-society\/women-economic-empowerment-malaysia-cadbury-kuih-raya\/\" \/>\n<meta property=\"og:site_name\" content=\"Pamper.My\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-04T01:58:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-05T11:08:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.pamper.my\/2026\/03\/Cadbury-Women-Empowerment_1.JPG.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pamper Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pamper.my\/news\/#organization\",\"name\":\"Pamper.My\",\"url\":\"https:\/\/www.pamper.my\/news\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Pamper.My\",\"https:\/\/instagram.com\/pamper.my\",\"http:\/\/www.youtube.com\/c\/PamperMyMalaysia\",\"https:\/\/twitter.com\/PamperMalaysia\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pamper.my\/news\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/media.pamper.my\/2022\/06\/Pamper.My-Logo-new.png\",\"contentUrl\":\"http:\/\/media.pamper.my\/2022\/06\/Pamper.My-Logo-new.png\",\"width\":555,\"height\":145,\"caption\":\"Pamper.My\"},\"image\":{\"@id\":\"https:\/\/www.pamper.my\/news\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pamper.my\/news\/#website\",\"url\":\"https:\/\/www.pamper.my\/news\/\",\"name\":\"Pamper.My\",\"description\":\"Malaysia\\u2019s leading beauty, fashion &amp; 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Running from 27 February to 29 March, the mall welcomed visitors into a colourful world inspired by beloved Malaysian animation heroes from Monsta. Stealing the spotlight\u2026","rel":"","context":"In &quot;#PamperMyRaya2026&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2026\/03\/01.-Pavilion-Bukit-Jalils-Joyful-Aidilfitri-%E2%80%93-Together-Here._VIPs-Token-of-Appreciation.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":138929,"url":"https:\/\/www.pamper.my\/news\/beauty\/wajah-raya-2026-kuala-lumpur-by-kl-international-beauty-week\/","url_meta":{"origin":138965,"position":3},"title":"Wajah Raya 2026: Kuala Lumpur\u2019s Most Stylish Ramadan Destination Returns","date":"Mar 2, 2026","format":false,"excerpt":"Ramadan nights in Kuala Lumpur have always carried a certain electricity\u2014families strolling past glowing storefronts, last-minute Raya fittings, the scent of kuih in the air. This year, Kuala Lumpur International Beauty Week raises the bar with Wajah Raya 2026, a two-week indoor retail celebration happening from 5\u201319 March at the\u2026","rel":"","context":"In &quot;Beauty&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2026\/03\/Wajah-Raya-KLIBW-2.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":138791,"url":"https:\/\/www.pamper.my\/news\/style\/marks-spencer-raya-2026-collection-malaysia\/","url_meta":{"origin":138965,"position":4},"title":"Marks &#038; Spencer Unveils Raya 2026: Modern Modesty for Every Celebration","date":"Mar 1, 2026","format":false,"excerpt":"Raya dressing finds a refined new rhythm with the unveiling of the Marks & Spencer Raya 2026 collection \u2014 a thoughtful edit designed for every visit, every gathering and every meaningful moment in between. Balancing fluid silhouettes with subtle embellishment, the collection moves seamlessly from intimate Iftar evenings to first-day\u2026","rel":"","context":"In &quot;#PamperMyRaya2026&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2026\/03\/Marks-Spencer-Raya-2026_-Cape-Detail-Midaxi-Column-Dress-T69_0027-RM379.9.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":139354,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/cars\/raya-road-safety-arrive-selamat\/","url_meta":{"origin":138965,"position":5},"title":"Arrive Selamat This Raya with Road Safety and Festive Style","date":"Mar 18, 2026","format":false,"excerpt":"As Raya approaches, the air is filled with the excitement of balik kampung trips, family reunions, and festive OOTDs that sparkle as brightly as the ketupat and rendang on your table. But beyond the glittering celebrations, there\u2019s a quieter, more crucial element to consider: how to ensure your journey home\u2026","rel":"","context":"In &quot;#PamperMyRaya2026&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2026\/03\/Volvo-Pulang-Beraya.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/138965"}],"collection":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/comments?post=138965"}],"version-history":[{"count":0,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/138965\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media\/138968"}],"wp:attachment":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media?parent=138965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/categories?post=138965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/tags?post=138965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}