{"id":138668,"date":"2026-02-20T22:44:25","date_gmt":"2026-02-20T14:44:25","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=138668"},"modified":"2026-02-24T15:54:45","modified_gmt":"2026-02-24T07:54:45","slug":"zaloraya-2026-collection-zalora-malaysia","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/style\/zaloraya-2026-collection-zalora-malaysia\/","title":{"rendered":"ZALORAYA 2026 Reimagines Heritage Through a New Digital Raya Wardrobe"},"content":{"rendered":"<p>Every festive season begins with anticipation \u2014 the search for a look that feels both familiar and new. This year, <strong>ZALORAYA 2026<\/strong> approaches Raya dressing as a dialogue between heritage and modernity, bringing together <strong>12 regional designers and labels<\/strong>\u00a0across womenswear, menswear, children\u2019s fashion and accessories on ZALORA\u2019s digital runway.<\/p>\n<p>The annual online showcase expands beyond traditional baju kurung expectations. Established favourites such as <em>NH by Nurita Harith, TAS by Tom Abang Saufi, ZALIA and Lubna<\/em> return alongside fresh voices, including <em>Uzair Shoid<\/em> and <em>Zaimi Zulkafli<\/em>. Zaimi\u2019s delicate organza layers and soft 3D embroidery add quiet luxury to classic silhouettes, while Uzair\u2019s debut ready-to-wear collection, <strong>ABDI<\/strong>, confidently juxtaposes florals with checks \u2014 a contemporary reinterpretation of Malay dressing that feels youthful yet rooted.<\/p>\n<figure id=\"attachment_138674\" aria-describedby=\"caption-attachment-138674\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-138674\" src=\"https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_NH.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_NH.jpg 1024w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_NH-300x200.jpg 300w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_NH-150x100.jpg 150w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_NH-768x512.jpg 768w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_NH-696x464.jpg 696w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_NH-630x420.jpg 630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-138674\" class=\"wp-caption-text\">NH by Nurita Harith<\/figcaption><\/figure>\n<figure id=\"attachment_138675\" aria-describedby=\"caption-attachment-138675\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-138675\" src=\"https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_TAS.jpg\" alt=\"\" width=\"800\" height=\"1108\" srcset=\"https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_TAS.jpg 800w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_TAS-217x300.jpg 217w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_TAS-739x1024.jpg 739w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_TAS-108x150.jpg 108w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_TAS-768x1064.jpg 768w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_TAS-696x964.jpg 696w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_TAS-303x420.jpg 303w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-138675\" class=\"wp-caption-text\">TAS by Tom Abang Saufi<\/figcaption><\/figure>\n<figure id=\"attachment_138678\" aria-describedby=\"caption-attachment-138678\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-138678\" src=\"https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_ZALIA.jpg\" alt=\"\" width=\"800\" height=\"1200\" srcset=\"https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_ZALIA.jpg 800w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_ZALIA-200x300.jpg 200w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_ZALIA-683x1024.jpg 683w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_ZALIA-100x150.jpg 100w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_ZALIA-768x1152.jpg 768w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_ZALIA-696x1044.jpg 696w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_ZALIA-280x420.jpg 280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-138678\" class=\"wp-caption-text\">Zalia<\/figcaption><\/figure>\n<figure id=\"attachment_138673\" aria-describedby=\"caption-attachment-138673\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-138673\" src=\"https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_LUBNA_1.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_LUBNA_1.jpg 1024w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_LUBNA_1-300x200.jpg 300w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_LUBNA_1-150x100.jpg 150w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_LUBNA_1-768x512.jpg 768w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_LUBNA_1-696x464.jpg 696w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_LUBNA_1-630x420.jpg 630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-138673\" class=\"wp-caption-text\">Lubna<\/figcaption><\/figure>\n<figure id=\"attachment_138676\" aria-describedby=\"caption-attachment-138676\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-138676\" src=\"https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_UZAIR.jpg\" alt=\"\" width=\"1024\" height=\"684\" srcset=\"https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_UZAIR.jpg 1024w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_UZAIR-300x200.jpg 300w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_UZAIR-150x100.jpg 150w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_UZAIR-768x513.jpg 768w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_UZAIR-696x465.jpg 696w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_UZAIR-629x420.jpg 629w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-138676\" class=\"wp-caption-text\">Uzair Shoid<\/figcaption><\/figure>\n<figure id=\"attachment_138677\" aria-describedby=\"caption-attachment-138677\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-138677\" src=\"https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_ZAIMI.jpg\" alt=\"\" width=\"800\" height=\"1199\" srcset=\"https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_ZAIMI.jpg 800w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_ZAIMI-200x300.jpg 200w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_ZAIMI-683x1024.jpg 683w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_ZAIMI-100x150.jpg 100w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_ZAIMI-768x1151.jpg 768w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_ZAIMI-696x1043.jpg 696w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_ZAIMI-280x420.jpg 280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-138677\" class=\"wp-caption-text\">Zaimi Zulkafli<\/figcaption><\/figure>\n<figure id=\"attachment_138682\" aria-describedby=\"caption-attachment-138682\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-138682\" src=\"https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_Yadotsa.jpeg\" alt=\"\" width=\"800\" height=\"1000\" srcset=\"https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_Yadotsa.jpeg 800w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_Yadotsa-240x300.jpeg 240w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_Yadotsa-120x150.jpeg 120w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_Yadotsa-768x960.jpeg 768w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_Yadotsa-696x870.jpeg 696w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_Yadotsa-336x420.jpeg 336w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-138682\" class=\"wp-caption-text\">Yadotsa<\/figcaption><\/figure>\n<figure id=\"attachment_138680\" aria-describedby=\"caption-attachment-138680\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-138680\" src=\"https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_MASLEA.jpg\" alt=\"\" width=\"800\" height=\"1199\" srcset=\"https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_MASLEA.jpg 800w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_MASLEA-200x300.jpg 200w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_MASLEA-683x1024.jpg 683w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_MASLEA-100x150.jpg 100w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_MASLEA-768x1151.jpg 768w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_MASLEA-696x1043.jpg 696w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_MASLEA-280x420.jpg 280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-138680\" class=\"wp-caption-text\">Maslea<\/figcaption><\/figure>\n<figure id=\"attachment_138679\" aria-describedby=\"caption-attachment-138679\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-138679\" src=\"https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_ALIA-B.jpg\" alt=\"\" width=\"800\" height=\"1000\" srcset=\"https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_ALIA-B.jpg 800w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_ALIA-B-240x300.jpg 240w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_ALIA-B-120x150.jpg 120w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_ALIA-B-768x960.jpg 768w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_ALIA-B-696x870.jpg 696w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_ALIA-B-336x420.jpg 336w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-138679\" class=\"wp-caption-text\">Alia B<\/figcaption><\/figure>\n<figure id=\"attachment_138681\" aria-describedby=\"caption-attachment-138681\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-138681\" src=\"https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_TAKKAN_2.jpeg\" alt=\"\" width=\"800\" height=\"1200\" srcset=\"https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_TAKKAN_2.jpeg 800w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_TAKKAN_2-200x300.jpeg 200w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_TAKKAN_2-683x1024.jpeg 683w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_TAKKAN_2-100x150.jpeg 100w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_TAKKAN_2-768x1152.jpeg 768w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_TAKKAN_2-696x1044.jpeg 696w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_TAKKAN_2-280x420.jpeg 280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-138681\" class=\"wp-caption-text\">Takkan<\/figcaption><\/figure>\n<p>Regional influence also grows stronger this season. Jakarta labels <em>kamiforkamu<\/em> and <em>Studio Jeje<\/em> join the line-up, offering embellished pieces and vegan leather bags in warm, versatile hues designed to pair effortlessly with festive attire.<\/p>\n<figure id=\"attachment_138671\" aria-describedby=\"caption-attachment-138671\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-138671\" src=\"https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_JEJE.jpg\" alt=\"\" width=\"800\" height=\"1120\" srcset=\"https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_JEJE.jpg 800w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_JEJE-214x300.jpg 214w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_JEJE-731x1024.jpg 731w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_JEJE-107x150.jpg 107w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_JEJE-768x1075.jpg 768w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_JEJE-696x974.jpg 696w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_JEJE-300x420.jpg 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-138671\" class=\"wp-caption-text\">Studio Jeje<\/figcaption><\/figure>\n<figure id=\"attachment_138672\" aria-describedby=\"caption-attachment-138672\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-138672\" src=\"https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_KAMIFORKAMU.jpg\" alt=\"\" width=\"800\" height=\"1200\" srcset=\"https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_KAMIFORKAMU.jpg 800w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_KAMIFORKAMU-200x300.jpg 200w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_KAMIFORKAMU-683x1024.jpg 683w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_KAMIFORKAMU-100x150.jpg 100w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_KAMIFORKAMU-768x1152.jpg 768w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_KAMIFORKAMU-696x1044.jpg 696w, https:\/\/media.pamper.my\/2026\/02\/ZALORAYA-2026_KAMIFORKAMU-280x420.jpg 280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-138672\" class=\"wp-caption-text\">kamiforkamu<\/figcaption><\/figure>\n<p>Beyond the screen, ZALORA marked the launch with an intimate showroom presentation in Kuala Lumpur, complemented by runway and brand activations \u2014 a reminder that even in the age of e-commerce, fashion still thrives on experience and community.<\/p>\n<p>Explore the full <strong>#ZALORAYA2026<\/strong> collections now via the ZALORA app or at <a href=\"https:\/\/zalora.com.my\" target=\"_blank\" rel=\"noopener\">zalora.com.my<\/a> before the festive favourites sell out.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/uncategorized\/habib-rantaian-kasih-aidilfitri-2026\/\" target=\"_blank\" rel=\"noopener\">HABIB Weaves the Spirit of Aidilfitri into Jewellery with the Rantaian Kasih Campaign<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every festive season begins with anticipation \u2014 the search for a look that feels both familiar and new. This year, ZALORAYA 2026 approaches Raya dressing as a dialogue between heritage and modernity, bringing together 12 regional designers and labels\u00a0across womenswear, menswear, children\u2019s fashion and accessories on ZALORA\u2019s digital runway. The annual online showcase expands beyond [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":138670,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[30560,38,2701,30397],"tags":[30566,30578,11344,26604,3846,30574],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ZALORAYA 2026 Collection on ZALORA Malaysia Featuring Local Designers &amp; Raya Fashion | Pamper.My<\/title>\n<meta name=\"description\" content=\"Discover ZALORAYA 2026 on ZALORA Malaysia featuring 12 designers, modern baju raya styles, accessories and festive fashion collections online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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