{"id":138326,"date":"2026-02-03T12:00:23","date_gmt":"2026-02-03T04:00:23","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=138326"},"modified":"2026-03-06T23:21:39","modified_gmt":"2026-03-06T15:21:39","slug":"longchamp-year-of-the-horse-popup-kuala-lumpur-2026","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/style\/longchamp-year-of-the-horse-popup-kuala-lumpur-2026\/","title":{"rendered":"A Joyful Gallop Into the Year of the Horse with Longchamp"},"content":{"rendered":"

As Lunar New Year approaches, Longchamp brings its Year of the Horse Pop-Up<\/strong>\u00a0to the North Lobby of The Gardens Mall \u2014 a festive destination that feels equal parts nostalgic fairground and modern luxury playground, running from 28 January to 22 February 2026<\/strong>.<\/p>\n

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At the heart of the experience is Longchamp\u2019s iconic horse, a symbol deeply rooted in the Maison\u2019s heritage and reimagined through the joyful lens of the Lunar New Year. Representing energy, freedom, and forward momentum, the horse becomes both muse and message, setting an optimistic tone for the year ahead. The pop-up\u2019s design blends vibrant festive elements with Longchamp\u2019s signature refinement, creating a space that sparks curiosity while inviting visitors to slow down and rediscover a sense of childhood wonder.<\/p>\n

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\"May <\/a>
May Ho <\/div> <\/div> <\/div>
\"Jane <\/a>
Jane Chuck and Juwei <\/div> <\/div> <\/div> <\/div> <\/div>\n

The immersive experience unfolds through playful activations that echo the campaign\u2019s pop-inflected spirit. From photobooths and Plinko games to scratchcards and a charming mechanical fair complete with animated horses, each corner encourages interaction, laughter, and memory-making. It\u2019s a celebration designed not just to be seen, but to be felt \u2014 and shared.<\/p>\n

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Complementing the experience is a striking red capsule collection created especially for the season. Featuring the elegant Le Roseau Noeud<\/strong>, alongside silk ribbons, card holders, and an exclusive horse plush key ring, the collection captures Longchamp\u2019s craftsmanship while embracing the symbolism of prosperity and joy synonymous with the Lunar New Year. Each piece feels thoughtfully designed, balancing festive flair with timeless appeal.<\/p>\n